Today on The Owner Seat Podcast, host Albert Ramos
goes straight at one of the fastest-growing (and most
misunderstood) categories in wellness and recovery:
halotherapy (dry salt therapy) — what it is, what it
isn’t, and how operators can monetize it without hype.
My guest is Lisa Marie Semerly — Chief Revenue Officer
at Halotherapy Solutions, President of the World
Halotherapy Association, and a multi-modality spa owner.
She’s also not coming from “wellness vibes” — she spent
15 years in pharma (respiratory + dermatology), including
over a decade at Merck, before jumping into ownership and
scaling this category the right way.
This episode is for fitness + wellness business owners,
franchisees, and franchisors who are tired of:
- adding “recovery” modalities that don’t get used
- buying equipment that becomes an expensive coat rack
- seeing wild claims that create distrust (and legal risk)
- guessing on pricing, packaging, and utilization
- missing the margin upside of low-labor modalities
Top topics we cover 1) Salt therapy, explained without the BS
What dry salt therapy is, what clients report, and how to
market responsibly without crossing into medical claims.
2) Post-COVID demand shift: respiratory went mainstream
Why adoption spiked, what’s real, and what operators should
expect from consumer behavior going forward.
3) Stacked recovery modalities in small footprints
How to think about ROI inside compact space (even a 4’×4’)
and which modality mixes actually convert to repeat usage.
4) “Attendant-less” tech: margin unlock or failure point
Why low labor + high throughput can print margin — but only
if you operationalize onboarding, education, and usage habits.
5) Standards, credibility, and the next wave of regulation
What’s getting exposed in wellness marketing, why standards
matter, and how serious operators protect trust while scaling.
How this episode helps you win
If you’re a boutique operator:
You’ll learn how to add recovery profitably, drive repeat
sessions, and avoid the “novelty trap.”
If you’re a franchisee:
You’ll leave with a clearer model for pricing, packaging,
and utilization targets — so the investment earns back fast.
If you’re a franchisor:
You’ll understand how to evaluate modalities like a serious
platform: standards, claims language, unit economics, and
scalability across locations.
📊 Work with Albert — Fractional CFO for Fitness & Wellness
I’m Albert Ramos, Fractional CFO + Founder at
Stratego Intel Consulting.
I help fitness, wellness, and franchise brands ($500K–$30M)
build cash visibility, utilization + pricing models, and
capital planning so decisions are clean and defensible.
Book a CFO Strategy Call (Albert):
https://calendly.com/albertramosjr-strategointel/youtube-podcast
Free Stratego CFO Playbook:
https://forms.gle/CfMHAYNztLYHap349
🎙 More from The Owner Seat
New episodes drop every Monday & Friday at 8:00 AM CST.
Stratego Intel: https://www.StrategoIntel.com
Connect with Albert on LinkedIn: /albertramosjr
🔎 Keywords for YouTube Search (SEO)
halotherapy, dry salt therapy, salt room business,
recovery modalities for gyms, wellness studio revenue,
boutique fitness recovery, red light therapy business,
oxygen therapy wellness, stacked modalities,
attendant-less wellness technology, recovery membership,
wellness pricing and packaging, wellness compliance claims,
respiratory wellness post covid, medical spa modalities,
franchise recovery revenue, recovery utilization rates
Hit play — and take your seat back.
