The Owner Seat

Today on The Owner Seat Podcast, host Albert Ramos goes straight at the reason most boutique fitness studios and online coaching businesses feel “successful” but still feel broke: profit leaks + payroll drift + zero cash visibility — not a “more leads” problem.

Paul Roch, CPA helps online fitness coaches and boutique studio owners translate confusing financials into operator language, tighten processes, and build cash flow clarity that lets you pay yourself without crossing your fingers. He’s also a real operator inside complex systems — currently serving as Executive Director of Academic Affairs and Business Operations at the University of Houston’s Conrad N. Hilton College of Global Hospitality Leadership, with years overseeing budgets, HR, and large-scale reporting.

This episode is for operators who are tired of:

• making decisions off the bank balance
• thinking “revenue is up” while profit is missing
• watching payroll creep month after month
• getting surprised by “small” expenses that compound into chaos
• not knowing if they can pay themselves consistently

In this episode, we unpack:

• What a “profit leak” actually is in simple operator terms
• The most common leaks in boutique fitness (software stack sprawl, contractors, marketing creep, processing fees, payroll waste, etc.)
• A fast, non-overwhelming way to audit the last 60–90 days of expenses
• How to cut costs without nuking operations or culture
• The “small” leak that’s the most dangerous because it compounds

• How payroll drifts to insane levels without anyone noticing
• What “healthy” payroll ranges look like (and what changes the range)
• The levers that reduce payroll % without destroying morale (schedule design, class utilization, comp models)
• How to handle comp conversations when you know you’ve waited too long
• The minimum KPI dashboard to catch drift early

• The operator-grade metrics that expose reality (not vanity):
• revenue, profit margin, retention, average revenue per client, owner pay consistency
• The ONE metric that creates the biggest “truth moment” in the next 30 days
• What to do operationally when churn creeps up
• How to increase ARPC without just screaming “raise prices”
• How to build owner pay consistency even with seasonality

• The simplest version of a 13-week forecast that actually works
• The forecasting mistakes owners make in week 1
• When to take action off the forecast (cut, renegotiate, pause hiring, change pricing)
• How to forecast “creeping” increases (software + processing fees) so you stop getting surprised
• The weekly financial operating cadence that keeps you in control

I’m Albert Ramos, Fractional CFO + Founder at Stratego Intel Consulting.

I help fitness, wellness, and franchise brands ($500K–$30M) build cash visibility, utilization + pricing models, and a finance engine that doesn’t collapse under growth.

Book a CFO Strategy Call (Albert):

https://calendly.com/albertramosjr-strategointel/youtube-podcast

Free Stratego CFO Playbook: https://forms.gle/CfMHAYNztLYHap349

New episodes drop every Monday & Friday at 8:00 AM CST.

Subscribe to The Owner Seat (YouTube):

/ @theownerseatpodcast

Stratego Intel (Fractional CFO):

https://www.StrategoIntel.com

LinkedIn Newsletter:

https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7288029005239267328

Connect with Albert on LinkedIn: https://www.linkedin.com/in/albertramosjr/

boutique fitness cash flow, 13 week cash flow forecast, payroll drift, profit leaks, studio owner finances, gym payroll percentage, fitness studio KPIs, owner pay consistency, retention and churn fitness studio, average revenue per client, fitness studio profitability, CPA for fitness coaches, financial clarity for studio owners

Hit play — and take your seat back.

Today on The Owner Seat Podcast, host Albert Ramos goes straight at the real reason most fitness and wellness businesses stall out: execution drift — not a “marketing problem,” not a “more leads” problem.

Ben Ludwig is a fitness industry leadership, sales, and strategy operator who’s trained teams across 60+ countries, helped support nearly 2,000 F45 studios globally, and served in executive leadership scaling an F45 franchise group from 4 to 12 locations with 200+ staff and real operational infrastructure. He’s now the President of Colossians 3:23-24 Fitness Holdings and the host of Revenue Machines Podcast (DXFactor) — focused on the systems, onboarding, and accountability that actually move retention and revenue. pasted

This episode is for operators who are tired of:

• “busy” teams that still miss goals
• onboarding that feels like “handbook + hope”
• dashboards nobody uses
• seasonality whiplash (Black Friday → holidays → January)
• and owners who can’t explain their true unit economics

Execution & operator-grade systems

• What “efficiency” and “simplicity” really mean on the floor (not in a slide deck)
• Where operators confuse activity with productivity
• The biggest lie the industry tells itself about growth

Data in the hands of the front line

• Why dashboards fail (even when the data is “right”)
• What data matters daily for GMs and department heads
• How real-time visibility changes retention behavior immediately

Onboarding as apprenticeship (or culture leak)

• “Unmet expectations should never be a surprise” — what great onboarding looks like
• The 3 things every new hire must SEE and FEEL in week one
• How to scale onboarding across locations without losing culture

Member onboarding & seasonality

• Why Black Friday onboarding determines end-of-year success (or stress)
• How to prevent holiday freezes/cancels from becoming churn
• The minimum accountability stack members can actually follow

Pricing, margins, retention

• Why copying competitor pricing quietly kills profitability
• The weekly KPI Ben would force every operator to review
• How to choose tech partners without buying shiny tools that add complexity

I’m Albert Ramos, Fractional CFO + Founder at Stratego Intel Consulting.

I help fitness, wellness, and franchise brands ($500K–$30M) build cash visibility, utilization + pricing models, and a finance engine that doesn’t collapse under growth.

Book a CFO Strategy Call (Albert):

https://calendly.com/albertramosjr-strategointel/youtube-podcast

Free Stratego CFO Playbook:

https://forms.gle/eoGKSCsKMLSPtr1e6

New episodes drop every Monday & Friday at 8:00 AM CST.

Subscribe to The Owner Seat (YouTube):

/ @theownerseatpodcast

Stratego Intel (Fractional CFO):

https://www.StrategoIntel.com

LinkedIn Newsletter:

https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7288029005239267328

Connect with Albert on LinkedIn:

/ albertramosjr

Hit play — and take your seat back.

Today on The Owner Seat Podcast, host Albert Ramos goes behind the curtain of fitness + wellness media — and into the coaching economy problems most brands would rather keep off-camera.

Elisa Edelstein is the Editor-in-Chief of Coach360 and a NASM Certified Personal Trainer — which means she’s not just reporting on coaches… she is one. She sits at the center of what gets amplified, what gets ignored, and what operators are getting dead wrong about staffing, retention, and career development.

This episode is for founders and operators who are tired of:

• the highlight reels
• the “pay to play” narratives
• and the pretending that coaching burnout, misinformation, and retention issues are “normal.”

Fitness + wellness media (the real incentives):

• How media actually makes money — and what that rewards (and distorts)
• Editorial integrity vs. sponsorships: where Elisa draws the line
• Coach360 vs. Athletech vs. FittInsider vs. Club Solutions — who’s hitting, who’s missing

The coaching economy (staffing, pay, burnout):

• The biggest structural problem in the coaching career path
• “No one wants to work” vs. “no one pays well” — who’s right and why
• The real reasons great coaches leave good gyms
• Career Lab by Coach360 (Jan 17, LA): what it solves that most conferences completely ignore

I’m Albert Ramos, Fractional CFO + Founder at Stratego Intel Consulting.

I help fitness, wellness, and franchise brands ($500K–$30M) build cash visibility, utilization + pricing models, and a finance engine that doesn’t collapse under growth.

New episodes drop every Monday & Friday at 8:00 AM CST.

Book a CFO Strategy Call (Albert):

https://calendly.com/albertramosjr-strategointel/youtube-podcast

Free Stratego CFO Playbook:

https://forms.gle/eoGKSCsKMLSPtr1e6

Subscribe to The Owner Seat (YouTube):

/ @theownerseatpodcast

Stratego Intel (Fractional CFO):

https://www.StrategoIntel.com

LinkedIn Newsletter:

https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7288029005239267328

Connect with Albert on LinkedIn:

/ albertramosjr

Hit play — and take your seat back.

Today on The Owner Seat, host Albert Ramos goes straight at the finance problem that’s about to wreck margins for a lot of operators in 2026:

Usage-based pricing + AI spend + “I’ll check it at month-end” finance.

Our guest is Catherine Neuman, Co-Founder of SpendPilot — the ambient finance layer built to stop reactive chaos and give owners real-time visibility into spend, risk, and performance before it hits the P&L.

Catherine has held strategic finance + operations roles at Apple, Novo, and Butter Payments — and now she’s building one of the most important finance products of the AI era.

She’s also not afraid to say the quiet part out loud:If you’re deploying AI tools without real-time spend controls, you’re not scaling… you’re leaking.

In this episode, we unpack:

• Why founders & franchise owners are getting crushed by usage-based pricing leaks
• What LLM operations actually cost — and why Finance (not just Engineering) needs to own it
• Tokenization, model selection, and the hidden costs nobody budgets for
• Why real-time spend visibility is now mandatory, not optional
• The early warning signs of margin erosion — and how to protect unit economics before it’s too late

If you’re an operator using AI tools, paying for software, or trying to scale without getting surprised by your bank balance…This is required listening.

📊 Work with Albert — Fractional CFO for Fitness & Wellness

I’m Albert Ramos, Fractional CFO and Founder of Stratego Intel Consulting.

I help fitness, wellness, and franchise brands ($500K–$30M) fix messy multi-location books, build 13-week cash visibility, and prove unit economics across every location.

👉 Book a CFO Strategy Call

https://calendly.com/albertramosjr-strategointel/youtube-podcast

📘 Free Resource — Stratego CFO Playbook (Fitness & Wellness)

Get the exact framework I use with owners and franchisors:

• 13-week cash flow structure
• Location-level unit economics
• Core KPI dashboard for studios
• Owner Seat finance rhythm you can actually run

🔗 Download: https://forms.gle/DppjbHQvkF2yV3Vd9🎙

More from The Owner Seat

The Owner Seat is where fitness, wellness & HALO owners talk cash flow, growth, and the messy middle.

New episodes every Monday & Friday at 8:00 AM CST.

Subscribe: / @theownerseatpodcast

📧 Stay in the Owner Seat (Newsletter)

Weekly breakdowns on:

• Fitness & wellness unit economics
• Cash flow and multi-location scaling
• AI-powered finance workflows for operators

🔗 Subscribe on LinkedIn: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7288029005239267328

🌐 Learn More

Stratego (Fractional CFO): https://www.StrategoIntel.com

Connect with Albert on LinkedIn: / albertramosjr

Today on The Owner Seat, host Albert Ramos goes inside the real transformation story most founders never talk about: the moment your health, your family, and your identity collide — and you either change… or you drift.

Don LaTorre is the Founder of Layman’s Fitness — an online coaching business helping busy parents lose weight with simple, sustainable, kettlebell-based training.

But Don didn’t start as a “fitness guy.”

He started in corporate HR… until stress, weight gain, and a panic attack forced a hard reset.

And then he did the thing most people talk about but never do:

He rebuilt his health, rebuilt his habits, and walked away from the safety of corporate life — with a wife, three kids, a mortgage, and a mission.

This episode is for:

• parent-entrepreneurs
• founders building from the kitchen table
• operators who want to win in business without losing at home

In this episode, we unpack:

• The turning point that forced Don to change (and what actually worked)
• Why kettlebells made fitness fun again — and why simplicity beats intensity
• How Don built Layman’s Fitness from $696/month into a full-time business
• The transformation patterns Don sees in parents who succeed vs. quit
• Food flexibility + “budgeting calories like money” (and why it sticks)
• The business realities: sales, pricing, systems, consistency, confidence
• Stability vs growth when your family depends on you
• What “earned, never given” really means in faith, family, and business

If you’re trying to build something real — and you refuse to sacrifice your family to do it — this one will hit.

I’m Albert Ramos, Fractional CFO and Founder of Stratego Intel Consulting.

I help fitness, wellness, and franchise brands ($1M–$30M) fix messy multi-location books, build 13-week cash visibility, and prove unit economics for every studio.

👉 Book a CFO Strategy Call

If you want CFO-level clarity on your numbers:

https://calendly.com/albertramosjr-strategointel/youtube-podcast

Get the exact framework I use with owners and franchisors:

• 13-week cash flow structure
• Location-level unit economics
• Core KPI dashboard for studios
• Owner Seat finance rhythm you can actually run

🔗 Download the free Stratego CFO Playbook:

https://forms.gle/BcEi2VhHZv9wtCrx8

The Owner Seat is where fitness, wellness & HALO owners talk cash flow, growth, and the messy middle.

New episodes every Monday & Friday at 8:00 AM CST.

Subscribe to the channel: / @theownerseatpodcast

Binge past episodes: operator deep dives, franchise stories, and real P&L conversations

Get weekly breakdowns on:

• Fitness & wellness unit economics
• Cash flow and multi-location scaling
• AI-powered finance workflows for operators

🔗 Subscribe on LinkedIn: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7288029005239267328

Fractional CFO services (Stratego): https://www.StrategoIntel.com

Connect with Albert on LinkedIn: / albertramosjr

Today on The Owner Seat, Albert Ramos sits down with Pete Moore, and they go inside the deal discipline that separates real fitness and wellness brands from the ones quietly headed for a valuation haircut.

Pete Moore is the Founder & Managing Partner of Integrity Square — the advisory and investment platform that’s helped shape the modern HALO economy. He’s advised on $1.5B+ in transactions, built the industry’s go-to media engine HALO Talks, and trains operators through HALO Academy to think like investors, run cleaner processes, and scale with actual rigor.

Pete has seen every version of the movie:

➡ deals that win

➡ deals that die in diligence

➡ and brands that never should’ve franchised in the first place

In this episode, we unpack:

• What buyers actually pay for in fitness & wellness
• Why weak Item 19 economics are a flashing red light — not a marketing problem
• How to run a sell-side process that doesn’t bleed leverage (NDA → IOI → LOI → QoE → close)
• The unit economics signals that reveal a brand is a dynasty… or a time bomb
• The sports mindset operators need to survive the next 3–5 years and keep winning

If you’re a founder, franchisor, or multi-unit operator thinking about raising capital, selling, or franchising “because everyone else is” — this is required viewing.

📊 Work with Albert – Fractional CFO for Fitness & Wellness

I’m Albert Ramos, Fractional CFO and Founder of Stratego Intel Consulting.

I help fitness, wellness, and franchise brands ($1M–$30M) fix messy multi-location books, build 13-week cash visibility, and prove unit economics for every studio.

👉 Book a CFO Strategy Call

If you want CFO-level clarity on your numbers:

https://calendly.com/albertramosjr-st...

📘 Free Resource – Stratego CFO Playbook (Fitness & Wellness)

Get the exact framework I use with owners and franchisors:

13-week cash flow structure

Location-level unit economics

Core KPI dashboard for studios

Owner Seat finance rhythm you can actually run

🔗 Download the free Stratego CFO Playbook:

https://forms.gle/nY1QDj8p2wQ2XT6cA

🎙 More from The Owner Seat

The Owner Seat is where fitness, wellness & HALO owners talk cash flow, growth, and the messy middle.

New episodes every Monday & Friday at 8:00 AM CST.

Subscribe to the channel: https://www.youtube.com/@TheOwnerSeatPodcast

Binge past episodes: operator deep dives, franchise stories, and real P&L conversations

📧 Stay in the Owner Seat (Newsletter)

Get weekly breakdowns on:

Fitness & wellness unit economics

Cash flow and multi-location scaling

AI-powered finance workflows for operators

🔗 Subscribe on LinkedIn: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7288029005239267328

🌐 Learn More

Fractional CFO services (Stratego): https://www.StrategoIntel.com

Connect with Albert on LinkedIn: https://www.linkedin.com/in/albertramosjr/

Today on The Owner Seat, Albert Ramos sits down with Joseph Cicero to talk about what it really takes to scale a brick-and-mortar fitness brand without the façade — just utilization, discipline, and the emotional grind most owners never admit out loud.

Joseph is the Founder of The Yard, a strength-forward training model with two high-performing studios in San Francisco and Mill Valley — both profitable, both growing — built on relentless focus on utilization, financial discipline, community, and consistency.

And yes, you’ve probably seen his work: from the viral story of the 72-year-old vegan powerlifting nun that hit ABC News, to the hundreds of newsletters and nearly 400 posts documenting the real operator journey. But behind the scenes? This episode is about the part nobody posts: the wins that last 2 minutes… and the anxiety that lasts days.

The real operator tension:

• SF is pushing the utilization ceiling — and that creates an expansion/risk decision most founders mis-handle.
• Mill Valley is tracking SF’s curve (which becomes a powerful model for forecasting + staffing + capacity decisions).
• The Yard grew 44% YoY… and Joseph still doesn’t feel “safe.” That right there is the founder brain. In this episode, we unpack
• The emotional reality of growth (and why it never feels “done”).
• Utilization and margins as the real growth engine:

SF ~150% utilization / 56% operating margin; MV ~87% utilization / 22% operating margin

• How Joseph evaluates “maxed out” capacity + the financial signals that prove it.
• Expansion decisions: remodel vs. add a 3rd location, capital risk, and the first spreadsheet tab he builds.
• What most fitness founders get wrong about marketing, pricing, ClassPass, and capacity modeling.
• Why “consistency in storytelling” is a revenue lever (nearly 400 posts + 100+ newsletters).
• Leadership + culture: building a place where members, trainers, and community actually thrive. If you’re a founder trying to scale without drowning in chaos, this one is required.

📊 Work with Albert — Fractional CFO for Fitness & Wellness

I’m Albert Ramos, Fractional CFO and Founder of Stratego Intel Consulting.I help fitness, wellness, and franchise brands ($1M–$30M) build cash visibility, utilization modeling, pricing structure, and capital planning—the stuff that keeps you alive and makes you investable.

🎧 Watch more episodes of The Owner Seat

👉 https://www.youtube.com/@TheOwnerSeatPodcast

📩 Subscribe to the newsletter — The AI-Powered Finance Guide

👉 https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7288029005239267328

📘 Request the CFO Playbook for Fitness Founders

👉 https://forms.gle/nY1QDj8p2wQ2XT6cA

💡 Fractional CFO Services for Fitness & Wellness Brands

👉 https://www.StrategoIntel.com

🤝 Connect with host, Albert Ramos

👉 https://www.linkedin.com/in/albertramosjr/

🗓 Episodes drop every Monday and Friday at 8:00am CST.

If you want cash clarity before your next expansion…If you’re tired of guessing on capacity, pricing, and breakeven…If you need a finance system worthy of real scale…

👉 Hit play below.

Take your seat back.

In this episode of The Owner Seat, Albert Ramos sits down with David Ramos — President & Owner of StretchLab First Coast and a mission-driven tech executive who’s led global platforms at Aetna/CVS, Rakuten, and high-growth startups… and then chose to build a local, family-owned wellness portfolio in Northeast Florida.

David has lived both sides of growth:

- Boardrooms, M&A, platform scale, and AI in healthcare and insurtech

- Front-line ownership inside StretchLab studios serving St. Augustine, Ponte Vedra, Atlantic Beach, and Mandarin

This conversation is raw, honest, and uncomfortably relevant for any franchisee, founder, or multi-unit owner trying to balance faith, family, tech, and local unit economics without losing themselves in the process.

🔍 In this episode, we cover:

- How a corporate layoff and identity reset became the launchpad for StretchLab First Coast

- What it really looks like to open, turn around, and scale multiple wellness studios

- The operating system David uses to run both code and cash flow with intention

-The 3–5 metrics he actually uses to manage his StretchLab portfolio week-to-week

-How faith, calling, and pressure show up when a studio is on the edge

-Were owners get punched in the mouth financially — leases, build-outs, and cash-flow gaps

- How a tech/AI background changes the way he looks at unit economics for a single studio

- Where AI can practically support franchise and studio operators over the next 3–5 years

Work with Albert – Fractional CFO for Fitness, Wellness & Franchise Brands

I’m Albert Ramos, Fractional CFO and Founder of Stratego Intel Consulting.

I help fitness, wellness, and franchise brands ($1M–$30M+) fix messy multi-location books, build 13-week cash visibility, and prove unit economics for every studio and territory.

👉 Book a CFO Strategy Call

If you want CFO-level clarity on your numbers:

https://calendly.com/albertramosjr-strategointel/youtube-podcast

📘 Free Resource – Stratego CFO Playbook (Fitness & Wellness)

Get the exact framework I use with owners and franchisors:

13-week cash flow structure

Location-level unit economics template

Core KPI dashboard for studios & franchise systems

🔗 Download the free Stratego CFO Playbook:

https://forms.gle/M9QSgEz9VqiqkHVv6

🎙 More from The Owner Seat

The Owner Seat is where fitness, wellness & HALO owners talk cash flow, growth, and the messy middle of operating real businesses with real stakes.

🕗 New episodes every Monday & Friday at 8:00 AM CST.

✅ Subscribe to the channel:

/@theownerseatpodcast

▶️ Binge past episodes: operator deep dives, franchise growth stories, and real P&L conversations

📧 Stay in the Owner Seat (Newsletter)

Get weekly breakdowns on:

Fitness & wellness unit economics

Multi-location and franchise cash flow

AI-powered finance workflows for operators

🔗 Subscribe on LinkedIn:

https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7288029005239267328

Learn More

Fractional CFO services (Stratego): https://www.StrategoIntel.com

Connect with Albert on LinkedIn:

https://www.linkedin.com/in/albertramosjr

Today on The Owner Seat, Albert Ramos sits down with Tanner Holmes to go inside what multi-unit, multi-brand franchise ownership actually looks like — not the Instagram version, the real one.

Tanner Holmes is a multi-unit, multi-brand franchisee, investor, and Area Developer across Illinois and Wisconsin, building a portfolio under Impact Brands LLC with concepts like Perspire Sauna Studio and Sola Salon Studios.

He’s the operator a lot of people think they want to become:

➡ Multiple territories

➡ Multiple brands

➡ Expansion bets on the table

But behind that is the part nobody posts about:

cash pressure, leadership strain, and the constant question — how fast is too fast?

In this episode, we unpack:

• What first-year franchise ownership really feels like
• Why “one foot in, one foot out” quietly kills operators
• How Tanner thinks about expansion pacing across multiple brands
• The operator reality behind Perspire Sauna Studio ownership
• How “longevity” fits into a real P&L — not just a trend deck
• The culture decisions that either hold the business together… or crack it

If you’re a franchisee, area developer, or franchisor trying to scale without drowning in chaos — this is required viewing.

📊 Work with Albert – Fractional CFO for Fitness & Wellness

I’m Albert Ramos, Fractional CFO and Founder of Stratego Intel Consulting.

I help fitness, wellness, and franchise brands ($1M–$30M) fix messy multi-location books, build 13-week cash visibility, and prove unit economics for every studio.

🎧 Watch more episodes of The Owner Seat

👉 https://www.youtube.com/@TheOwnerSeatPodcast

📩 Subscribe to the newsletter — The AI-Powered Finance Guide

👉 https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7288029005239267328

...

📘 Request the CFO Playbook for Fitness Founders

👉 https://forms.gle/nY1QDj8p2wQ2XT6cA

...

💡 Fractional CFO Services for Fitness & Wellness Brands

👉 https://www.StrategoIntel.com

🤝 Connect with host, Albert Ramos

👉 https://www.linkedin.com/in/albertramosjr/

If you want cash clarity before your next deal,

If you’re tired of guessing on breakeven and unit economics,

If you need a finance system worthy of investors…

👉 Hit play below.

Take your seat back.

In this episode of The Owner Seat, Albert Ramos sits down with Ali Orleski — Operating Partner at Momentic Studios, former VP of Franchise Development at Pause Studio, and former national operations leader helping scale Orangetheory Fitness Canada with FSO.

Ali has opened 137+ boutique studios across two continents and now sits at the center of a multi-brand expansion engine with SweatHouz and STRONG Pilates, with a mandate to open 100+ locations in four years.

If you’re a franchisor, area developer, or multi-unit operator in fitness, recovery, or wellness, this conversation is a playbook in disguise: real estate, launch sequencing, owner behavior patterns, culture at speed, and the financial blind spots that quietly kill growth.

This one is sharp, honest, and deeply tactical.

🔍 In this episode, we cover:

- How Ali helped build the operational backbone behind 100+ studio launches

- Why most franchise systems think they’re ready to scale — and why they’re not

- The hard truths she wishes every first-time franchisee heard before signing

- The most underestimated step in launching a studio (that always bites people later)

- Where franchisees get blindsided financially and operationally

- How to read the early warning signals when a studio starts slipping

- What real culture and brand stewardship look like when you’re opening at speed

- How multi-brand ecosystems like Momentic Studios will shape the next era of wellness franchising

- The role data, systems, and AI will play in supporting franchisees over the next 3–5 years

Work with Albert – Fractional CFO for Fitness, Wellness & Franchise Brands

I’m Albert Ramos, Fractional CFO and Founder of Stratego Intel Consulting.

I help fitness, wellness, and franchise brands ($1M–$30M+) fix messy multi-location books, build 13-week cash visibility, and prove unit economics for every studio, territory, and brand.

👉 Book a CFO Strategy Call

If you want CFO-level clarity on your numbers:

https://calendly.com/albertramosjr-strategointel/youtube-podcast

📘 Free Resource – Stratego CFO Playbook (Fitness & Wellness)

Get the exact framework I use with owners and franchisors:

• 13-week cash flow structure

• Location-level unit economics template

• Core KPI dashboard for studios & franchise systems

🔗 Download the free Stratego CFO Playbook:

https://forms.gle/M9QSgEz9VqiqkHVv6

🎙 More from The Owner Seat

The Owner Seat is where fitness, wellness & HALO owners talk cash flow, growth, and the messy middle — without the fluff.

New episodes every Monday & Friday at 8:00 AM CST.

Subscribe to the channel:

/ @theownerseatpodcast

Binge past episodes: operator deep dives, franchise stories, and real P&L conversations

📧 Stay in the Owner Seat (Newsletter)

Get weekly breakdowns on:

Fitness & wellness unit economics

Cash flow and multi-location scaling

AI-powered finance workflows for operators and franchisors

🔗 Subscribe on LinkedIn:

https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7288029005239267328

Learn More

Fractional CFO services (Stratego): https://www.StrategoIntel.com

Connect with Albert on LinkedIn: https://www.linkedin.com/in/albertramosjr/