The Pal's X King Cruff Episode 223

An introspective storyteller, UMC/Tuff Gong artist King Cruff explores the juxtapositions of human behaviour with energizing, innovative sounds that uplift and inspire for an ear-bending amalgam of Black musical styles. “I’m a big fan of songs that have one vibe but the lyrics tell a different story,” shares Cruff. Drawing on his own audio engineering background, he fuses genres across the diaspora including hip-hop, Afrobeats, dancehall and reggae into his original ‘punky’ sound. 

Cruff's label debut single "Samurai Chop" landed him early recognition from various Canadian and international media outlets and streaming partners including being named one of Pandora's Artists To Watch Caribbean 2023.

"Soufflé" is the second single and official music video to be released from King Cruff since signing with Universal Music Canada and Tuff Gong Collective – watch the official music video for “Soufflé” online.

Enjoy and don't forget to follow him at: @kingcruff

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Music @loudluxury