If your pencil knowledge begins and ends with the #2 … you need to have a quick word with our guest today! Meet Caroline Weaver, founder of CW Pencil Enterprise. In just a few short years, her palm-sized pencil emporium in the famed Lower East Side of Manhattan has become a favorite destination for locals and tourists alike, quickly establishing itself as an essential stop on the rich fabric of the NYC shopping scene. The deceptively simple pencil not only helps us express ourselves in writing but express our personalities in and of themselves. Caroline's goal of helping us rediscover the joy of slowing down and experiencing the tactility of analog tools has garnered her a cult following, both on and offline, and even a Ted Talk!   

RESOURCES   
| Guest Website:   
https://cwpencils.com/     

| NY NOW :   
https://nynow.com     

| NY NOW Podcast Page:   
https://nynow.com/podcast     

| NY NOW Digital Market:   
https://nynowdigitalmarket.com    

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