Almost 50 years ago, Australia banned cigarette advertising on television and radio.

It wasn't a straightforward process; hesitation from the government, pushback from industry, and lobbying from activists all took place.

Now, amid a push to ban gambling ads, can the nation learn from the past to inform future decisions? 

• Guest: Thomas Kehoe, historian for Cancer Council Victoria and a senior research fellow at the University of Melbourne
• Producer: Eddy Diamond