The Partner Channel Podcast

For this episode of the Partner Channel Podcast, sit down with Tori Barlow, VP of Marketing at Allbound, and her guest Jason Ashman, Senior Director of Strategic Alliances and Partnerships at SaaS Labs. Togther, they're talking all about aligning internally to better enable partner success.

• Starting and scaling partnerships: some of the biggest challenges partnership professionals are experiencing, in particular when partnerships are a fairly new function

On this episode of the Partner Channel podcast, join Tori Barlow alongside Brian Stavis Global Partner Leader, Marketing Technology and Services at Amazon Web Services (AWS) as they talk about what defines a successful partnership at AWS and the goals they're geared towards to get there.

• How Neils started with a 'box of partners' and how he made sense of it all
• First fails of going international + communication struggles
• Advice to anyone new to channel

On this episode, host Tori Barlow is back with Shubham Sood, now the Operaions Specialist for Channel at JustCall. It's been a few months since we last caught up with Shubbham and he is excited to share what he's learned, what's changed, and what you should do to see success with your partnerships.

This week, on the EMEA Partner Channel Podcast, the voice of the EMEA channel.

• Building and running a partnership program in EMEA: the good, the bad and the ugly
• Diversity fostering innovation: how running a partnership program across very diverse regions fosters innovation
• Privacy/Data Security - critical topic in EMEA. Privacy is cultural in EMEA

On this episode, Tori Barlow is joined by Elliot Myers, founder of the Affiliate Marketing Advisor. The two are talking all things affiliate programs, including Elliot's past experiences at GymShark and the lessons learned that allow you to set up an affiliate program that achieves.

• Partnership ecosystems within the Fintech space
• Top Tips for Partnerships

On this episode of the Partner Channel Podcast, host Tori Barlow is catching up with Amiee Keenan, Founder and Chief Marketing Officer at the ISV Society. Together, these two are taking on the hot topic of co-marketing and how ISVs can measure their success. Tune in to learn more!

The term partner-first strategy has been increasingly used – but what does it mean, how do you get buy-in from your C-suite to give partnerships a seat at the table, and what does it look like in practice.

If you missed our live-recording of the podcast, no worries! We saved the recording, so you can listen in and gain great insights from host Tori Barlow and her guests Margot Mazur and JohnMcCabe whenever you'd like!