The Partner Channel Podcast

We're back! Happy 2023, and welcome to season 3 of the Partner Channel Podcast! We're starting the new season off welcoming guest Ken Wanless, Senior Director of EMEA Alliances and Ecosystem at Starburst. He and host Tori Barlow talk all things expansion in EMEA, specifically for organizations with their HQ in the United States. Sit in and listen to the experience Starburst had when expanding to new markets and learn how you can launch your own expansion successfully.

In our last episode of season 2, host Tori Barlow is joined by Jeremy Balius, Managing Director at Filament! If you've got your ears to the ground in the partnerships space, you've definitely heard the word 'co-marketing' a lot as of late. But how can you co-market efficiently and effectively? On this episode, we're talking all about what NOT to do when co-marketing.

This week, it's another familiar face returning to the Partner Channel Podcast! Martin Scholz, Co-Founder of PXP, is back again to join host Tori Barlow. This time, they're talking about what to do when you're NOT ready for parners. The two cover setting expectations and the three steps to take to ensure your company IS partner-ready.

This week on the Partner Channel Podcast, host Tori Barlow is joined by Krishanth Thangarajah, Head of EMEA and America Partnerships at Yellow.ai! The two talk all things tech partnerships, including how to segment your potential partnerships and the impact of upping integrations.

This week on the Partner Channel Podcast, it's the return of Noam Horenczyk! Host Tori Barlow first spoke with him at the start of his partnerships career, but now we pivot to a 6 month progress check. Tune in to find out what lessons have been learned at Walnut.io and what Noam wishes he would have known when he was just starting out.

This week, host Tori Barlow sat down to speak with Richard Israel, Vice President of Channels at Navistone. This episode is all about working in threes to get the job done, whether that be building your go-forward revenue model or finding the best fit for leveraging your partners. Join the conversation and learn all about structuring your partner process and what you should definitely avoid.

This week, we had a two for one feature on guests! Host Tori Barlow is joined by Asher Mathew, co-founder of Partnership Leaders, as well as Kelly Sarabyn, Platform Ecosystem Advocate for HubSpot. This episode is all about changes in the partner landscape -- what they're noticing and what the value of investing in partner ops is.

This week, join host Tori Barlow as she sits down with Christy Oyedeji, Director of Partnerships at AWeber. This episode is all about the skills you need in a partnerships position, and how they can help crush your KPIs.

In a bonus episode of the Partner Channel Podcast, host Tori Barlow is joined by Isaac Morehouse, co-founder of Partner Hacker. For this special feature, the two talk about the much anticipated PL[X] event; what to expect, what to gain from attending, and who the speakers will be. Listen in to find out more!

This week, host Tori Barlow is joined by Blake Williams, founder and CEO of Ampfactor. This episode is all about pitching your partner program like a pro and the best practices for getting your budget approved.

Together they talk through all their best tips and tricks for forecasting and figuring out your financials!