The Partner Channel Podcast

This week on the Partner Channel Podcast, Krish Ramachandran of CleverTap took a seat and had a chat with Tori Barlow, the VP of Marketing at Allbound. Together they talk about the framework that makes up the beginnings of a brand new partner program and the to-do's for the first 180 days.

For our Wednesday episode this week, host Tori Barlow sits down with Will Taylor, Head of Partnerships at PartnerHacker. They discuss the baseline for breaking into partnerships and the steps you can take to develop your brand.

Highlights:

• Why creating content is a habit to get into
• What characteristics you need to be a partnership leader
• What growth opportunities people can take part in if they're looking to make a transition into partnerships or grow in their current role

Join host Tori Barlow, VP of Marketing at Allbound, as she talks with Samantha Cartwright, VP of Strategic Alliances at vFunction. They discuss the impacts of the economic downturn on channel and how to scale a program and make the most of what you have.

Host Tori Barlow, VP of Marketing at Allbound is joined by Aleksi Mattlar, Manager of Partner Success at Vena Solutions. They come together to discuss his contributions to Vena Solutions and his personal opinion on partner tiering.

In this episode, host Tori Barlow, VP of Marketing at Allbound, had the opportunity to talk with Ken Chez, Team Manager of Networking & Security Supplier Alliances at Arrow. Together they talk about the importance of partner recruitment, emphasizing that recruitment should be a living breathing entity of your overall partner program.

For our final episode of the week, Tori Barlow, VP of Marketing at Allbound talks with Steve Walden, Executive Vice President Business Development and Strategy at Incorta. Together they discuss engaging partners with bootcamps and the catalyst to the creation of Incorta's partner program.

Join Tori Barlow, VP of Marketing at Allbound and Daniel Lancioni, Global Senior Director Partnerships at Reveal. Together they talk about incentivizing partners to increase engagement and how partnerships will become the driving force for profitability in the years to come.

BONUS EPISODE:

In a time of economic uncertainty, securing channel budget is harder than ever. David Paul, Venture Capital and Growth Equity Investor, and Tori Barlow, VP of Marketing, will go through the framework of a pitch that can't be beaten.

Just in case you missed our webinar last week, we formatted the recording into a special BONUS episode of the

Partner Channel Podcast.

For this week's second episode, host Tori Barlow sits down with Katie Landaal, SVP of Corporate Strategy at Sales Impact Academy. Together, they talk about developing a partner ecosystem and establishing cross organnizational unnderstadig of your product.

Take a seat with host Tori Barlow, VP of Marketing at Allbound, as she chats with Nik Sanghavi of Caspio. Together they talk all things identifying your IPP, and what steps to take after you do.