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The Partner Channel Podcast
The Partner Channel Podcast episodes
- How to Recruit Partners and Take Them to Market with PXP Consult
The Partner Channel Podcast is back after a busy week with another episode. Tori Barlow, VP of Marketing at Allbound, had the opportunity to chat with Martin Schulz, the Co-Founder of PXP Consult. Together they talk recruiting partner, and how to take them to market onnce they're on board.
24 min - Building a Partner Program in 180 Days: Best Practices According to CleverTapThis week, Krish of Clevertap took a seat and had a chat with Tori Barlow, the VP of Marketing at Allbound. Together they talk about the framework that makes up the beginnings of a brand new partner program.
Highlights:- How to recognize what problem your product solves
- What questions you should ask your customers
- Evaluating how partners can impact your pipeline
12 min - How JustCall Scaled and Increased Partner Revenue 100% in 36 monthsThis week, Tori Barlow, VP of Marketing at Allbound spoke with Shubham Sood, Partnerships Manager at Justcall.io about the transformative 36 months they've had with their partner program. Highlights:
- Steps that get you real results
- Defining your ideal partner and how to recruit them
- Articulating the value that your product has to partners
19 min - Lessons Learned from Hootsuite: Rebuilding a Partner ProgramOn this episode, VP of Marketing at Allbound Tori Barlow talks with Fernanda Pires, Partner Marketing Manager at Hootsuite, and together they go back to the basis as they cover rebuilding a partner program and what they've been doing at Hootsuite.10 min
- What to Do When You're Brand New to Partnerships and Building Your First Program
For our Monday episode this week, VP of Marketing at Allbound Tori Barlow took a seat and had a chat with Noam Horenczyk, Head of Strategic Partnerships at walnut.io. Noam talks all things he's experienced in the first six weeks on the job and building his first partner program from scratch.
20 min - How to Get Exec Buy-in When Building a Partner Program
Tune in with host Tori Barlow, VP of Marketing at Allbound, as she talks everything exec buy-in with Sam Samuels, Head of Partnerships at Friendbuy.
14 min - Reporting Structure and the Right Way to Look at Partners with Unanet
On this week's episode, we sat down with Rachel Collie of Unanet as she discusses selling internally and the significance of stickiness.
19 min - How Your Channel can Thrive in an Economic Downturn
Tune into our latest episode with Larry Walsh, CEO & Chief Analyst at Channelnomics as he speaks with Tori Barlow, VP of Marketing at Allbound, about ways your channel can thrive during an economic downturn.
18 min - How to Create SOPs When Building a Partner Program from Scratch
The Partner Channel Podcast continues to push forward! This week, we sat down with Brandon Lytle, the Head of Partnerships at Field Nation, to discuss his experience in starting a partner program from scratch over the course of his career.
18 min - Collaborating through Co-Selling: How to GTM on Cloud Marketplaces
Sit down with Tori Barlow, VP of Marketing at Allbound as she speaks with Paul Liao, Senior Partner, Development Manager of Cloud Alliances at Outreach, and join the conversation as they cover how to go-to-market on cloud marketplaces.
18 min
About The Partner Channel Podcast
From the publisher's feed
In each episode of the Partner Channel Podcast we will focus on a channel leader's experience, wins, and challenges. We'll also dive into their vision on the future of the channel ecosystem.