The Partner Connection

Channel marketing expert Heather Margolis of Channel Maven joins Dell Technologies SVP of Global Partner Marketing, Cheryl Cook, to discuss how to find, understand, and engage customers in a remote, digital world. They also cover the future of Demand Gen in a hybrid world, how to drive customer loyalty through a coordinated, omni-channel approach, and Heather’s lessons learned as a business owner.

Connect with Cheryl and Heather: 

• Cheryl: Twitter  / LinkedIn 
• Heather: Twitter / LinkedIn  / Spark Your Channel

Dell Technologies leaders, Liz Matthews, SVP of Brand and Experiential Marketing, and Cheryl Cook, SVP, Global Partner Marketing, discuss the new Stop at Nothing marketing campaign, how it supports partners, and how partners can best leverage it in market. Liz also speaks to the 'relentless spirit' that inspired the campaign and shares her top lessons learned from pivoting to digital this year.

Connect with Cheryl and Liz on social: 

• Cheryl: Twitter / LinkedIn
• Liz Matthews: Twitter / LinkedIn

Dell Technologies leaders, Sam Burd, President of Client Solutions Group, and Cheryl Cook, Senior Vice President, Global Partner Marketing, discuss market opportunities for Partners, how customers' needs are changing, and the latest developments and investments in the client space. Sam also shares how his team is integrating AI, ML, and automation to change the way people experience technology and enable game-changing productivity. Sam asks Partners to share their feedback and ideas—just not while he's 'on belay'!

Connect on Social:

Sam - Twitter / LinkedIn

Cheryl - Twitter / LinkedIn

Dell Technologies SVP and GM of APJ Channel, Tian Beng Ng, joins Cheryl Cook, SVP, Global Partner Marketing, to discuss  opportunities in the APJ region and his goals to deepen trust with partners and accelerate their growth and transformation. TB, as he is known to friends and colleagues, also shares his region’s work on digital cities and CSR, as well as his passion for physical fitness.

Connect with Cheryl and Tian Beng on social: 

• Cheryl: Twitter / LinkedIn
• Tian Beng: Twitter / LinkedIn

Dell Technologies leaders, Darren Sullivan, SVP, Global Partner Operations, and Cheryl Cook, SVP, Global Partner Marketing, discuss how the new Unified Incentives Center and Solutions Configurator streamline incentive management and visibility, simplify ordering, and increase pricing predictability for Partners. Darren shares how these new tools provide Partners with a more agile, efficient experience, and he reflects on managing change in an unprecedented year.

Aongus Hegarty, President, International Markets, joins Cheryl Cook, SVP, Global Partner Marketing, to share what he’s hearing from customers across the globe and his thoughts on where Partners should focus their business, including services, remote management, multi-cloud and workforce transformation solutions. Aongus also discusses the increasing importance of as-a-Service and consumption models, how customers are pivoting resources, and what’s he’s learned leading remote teams.

Connect on social! Cheryl: Twitter / LinkedIn & Aongus: Twitter / LinkedIn

Dell Technologies leaders, Rahul Tikoo, SVP, Client Product Business Unit, and Cheryl Cook, SVP, Global Partner Marketing, discuss Dell's new client products, what partners should know about them, and how partners can leverage the new products to deepen conversations and expand opportunities with customers. Rahul shares what he’s hearing from customers and his thoughts on the acceleration of Workforce Transformation, explaining how Dell's new products deliver on customers' requests for increased productivity, collaboration,  and connectivity. Most importantly, he reveals his past Bollywood career!

Dell Technologies leaders, Anwar Dahab, SVP of Channel in EMEA, and Cheryl Cook, SVP, Global Partner Marketing, discuss how EMEA partners are enabling the acceleration of digital transformation across the region. Anwar shares his focus on helping partners win in a competitive market, improving the partner experience, and enabling partners to leverage the full potential of the Dell Technologies portfolio. Anwar also speaks to the resilience of EMEA partners, his goals for the EMEA region, and how curiosity and creativity are essential to successful leadership.

Dell Technologies executives, Álvaro Camarena, SVP, LatAm Channel Business, and Cheryl Cook, SVP, Global Partner Marketing, discuss how the new sales structure is enabling velocity, the exciting opportunities in the LatAm region, and what Álvaro's hearing from partners, including how more partners are partnering, or collaborating to deliver cutting-edge solutions to customers. Álvaro also shares his passion for reflective leadership and optimism, as well as his love of baseball.

Connect with Cheryl and Álvaro on social: 

• Cheryl: Twitter / LinkedIn
• Álvaro: Twitter / LinkedIn

With the explosion of data and ever-increasing need for solutions that create, process, analyze and store data, Data Centric Workloads represent an incredible opportunity for partners -  an opportunity estimated by the IDC to be a $34 billion market by 2024. In this episode, Dell Technologies leaders, Thierry Pellegrino, VP, Data Centric Workloads and Solutions, and Cheryl Cook, SVP, Global Partner Marketing, discuss why and how partners should extend their current data capabilities and invest in new solutions, and Thierry reports on the velocity of the market, growing at ~4.7% CAGR, the astounding volume of data, and the enormous value for partners in providing validated solutions to their customers.

For additional resources, please visit:

• Optimize IT Overview
• Optimize IT Guide, Part 1
• Optimize IT Guide Part 2

Connect with Cheryl and Thierry on social: 

• Cheryl: Twitter / LinkedIn
• Thierry: LinkedIn