In this week's episode, Mark Brigman chats with David Fitzgerald, Vice President Global Alliances @ Barco. This international organization is a leader in innovation. They partner with other world-class product and innovation leaders, such as Sony, LG, and Logitech, to bring the best technologies to life. Listen in to hear David's insights for setting-up channel partnership programs and the best practices that he follows. Last but not least, David points out a big misunderstanding about partnering. He gives advice to young professionals wanting to get into the partnering world. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!