The Partnership Playbook: Unlock Business Growth, Build Systems, Reclaim Time

The Partnership Playbook: Unlock Business Growth, Build Systems, Reclaim Time

By Phil Hayes-St ClairBusinessMarketing
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The Partnership Playbook: Unlock Business Growth, Build Systems, Reclaim Time episodes

  • 136. Why treating suppliers as vendors is slowing your growth (and how to fix it)

    Are your suppliers helping you grow or just filling orders?

    If you're treating vendors like fixed-line costs instead of future-shaping partners, you're holding back growth, agility, and margin.

    In this episode, you’ll discover:

    1. How to assess your current supplier relationships across 12 critical partnership elements
    2. The 3 maturity levels—Baseline, Growth, and Strategic—and what shifts each one unlocks
    3. Practical moves to transform a vendor into a co-invested growth partner

    Want to build partnerships that scale your business—not just service it?

    Listen now and get the “From Vendor to Partner” framework here.

    Thanks to Fiverr for sponsoring this episode!

    Use this link and the code PHILHSC10 to get 10% off your first Fiverr order.

    New episodes Monday, Wednesday and Friday.

    More from Phil Hayes-St Clair:

    Get 100 proven partnership tactics to earn trust and drive growth through high-value partnerships

    Find me on LinkedIn

    Book a 1:1 Call

    This podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.

    PS - Have a guest recommendation for the show? Share this link with them.

    10 min
  • 135. How to re-build trust when a partnership breaks down

    Why do some partnerships crumble over small issues while others grow stronger from them?

    In this episode you’ll learn:

    1. The 4-step framework to repair any partnership issue without blame or confusion
    2. How to prevent small missteps from derailing big opportunities
    3. Why system fixes—not apologies—are your fastest path to partnership growth

    Listen now to turn a miss into momentum—and make your partnerships unbreakable.

    Get the MISS Principle download here.

    Thanks to Fiverr for sponsoring this episode! Use this link and the code PHILHSC10 to get 10% of your first order with Fiverr.

    New episodes Monday, Wednesday and Friday.

    More from Phil Hayes-St Clair:

    Get 100 proven partnership tactics to earn trust and drive growth through high-value partnerships

    Find me on LinkedIn

    Book a 1:1 Call

    This podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.

    PS - Have a guest recommendation for the show? Share this link with them.

    6 min
  • 134. How to Build a Leadership Platform That Attracts Growth-Driven Partners

    What if the key to partnership-driven growth isn't strategy—but curiosity?

    Whether you're leading a team, selling under pressure, or building a movement, this episode with Ryan Hawk will flip your assumptions. From his journey through sports, sales, podcasting, and publishing, Ryan unpacks how commitment, standards, and relationships drive real results.

    In this episode, you'll learn:

    1. Why your curiosity is the most underused business advantage
    2. How to lead former peers without losing trust—or momentum
    3. A simple mindset shift to attract high-quality partnerships

    Stop dabbling. Start building a life—and business—of lasting impact.

    🎧 Listen now to learn how partnership and growth truly scale.

    New episodes Monday, Wednesday and Friday.

    More from Phil Hayes-St Clair:

    Get 100 proven partnership tactics to earn trust and drive growth through high-value partnerships

    Find me on LinkedIn

    Book a 1:1 Call

    This podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.

    PS - Have a guest recommendation for the show? Share this link with them.

    1 hr 6 min
  • 133. How to hire freelancers for growth (and avoid 15 fatal mistakes)

    Struggling to turn freelancer hires into real growth outcomes?

    1. Learn how to craft a brief and milestone system that aligns external talent with your growth agenda.
    2. Discover how to vet freelancers like you vet partners—beyond cost and platform badge.
    3. Get the framework to manage freelancer engagements as high‑velocity experiments, so you scale faster and smarter. 

    Ready to turn your freelancer hires into growth allies? Listen now.

    This episode is sponsored by Fiverr.

    Get 10% off your first order (Use code PHILHSC10 at checkout)

    Read: 15 Mistakes To Avoid When Hiring Online Freelancers

    New episodes Monday, Wednesday and Friday.

    More from Phil Hayes-St Clair:

    Get 100 proven partnership tactics to earn trust and drive growth through high-value partnerships

    Find me on LinkedIn

    Book a 1:1 Call

    This podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.

    PS - Have a guest recommendation for the show? Share this link with them.

    11 min
  • 132. How to Build Revenue-Driving Partnerships by Starting at the C-Suit

    What makes a partnership actually work?

    Too many companies chase logos, launch press releases, and declare “partner-first”—only to find out later it didn’t move the needle. Adrienne Coburn shares how to build partnerships that fuel growth, not just optics.

    In this episode, you’ll learn:

    1. How to structure partnerships around mutual tension and trust
    2. Why internal selling is ongoing, and how to do it well
    3. The step-by-step difference between performative and revenue-generating partner programs

    If you’re serious about using partnerships to drive real growth, this episode is your playbook.

    🎧 Listen now to build partnerships that matter.

    New episodes Monday, Wednesday and Friday.

    More from Phil Hayes-St Clair:

    Get 100 proven partnership tactics to earn trust and drive growth through high-value partnerships

    Find me on LinkedIn

    Book a 1:1 Call

    This podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.

    PS - Have a guest recommendation for the show? Share this link with them.

    39 min
  • 131. Most Replayed Moment: Why referral marketing fails unless you do this

    Why do some partnerships fall flat even after a perfect pitch?

    In this episode, Rob Matzkin shares the overlooked truths behind sustainable growth through partnerships and you’ll learn:

    1. Why transparency—not just incentives—drives referral success
    2. How to identify red flags in stalled partnerships before they fail
    3. The unscalable dinner party tactic that created 2,000+ meaningful connections

    Whether you lead partnerships or just want smarter deal flow—this one’s a game changer.

    🎧 Listen now to rethink how partnership drives growth.

    New episodes Monday, Wednesday and Friday.

    More from Phil Hayes-St Clair:

    Get 100 proven partnership tactics to earn trust and drive growth through high-value partnerships

    Find me on LinkedIn

    Book a 1:1 Call

    This podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.

    PS - Have a guest recommendation for the show? Share this link with them.

    15 min
  • 130. Why a growth mindset isn’t enough in high-stakes deals

    What if the key to game-changing partnerships isn’t strategy but emotional mastery?

    Too many founders enter negotiations armed with data and ambition but unprepared for emotional dynamics that make or break deals.

    In this episode you’ll learn:

    1. A practical system (FAST) to anticipate emotional landmines in deals
    2. How to reframe “practice” as the most underused leadership advantage
    3. A high-integrity method for negotiating with power—even if you’re the smaller player

    If “growth mindset” is more than a buzzword for you, this episode will change how you partner for growth.

    🎧 Listen now to discover the partnership advantage hidden in emotional intelligence.

    New episodes Monday, Wednesday and Friday.

    More from Phil Hayes-St Clair:

    Get 100 proven partnership tactics to earn trust and drive growth through high-value partnerships

    Find me on LinkedIn

    Book a 1:1 Call

    This podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.

    PS - Have a guest recommendation for the show? Share this link with them.

    1 hr 7 min
  • 129. Most Replayed Moment: What leaders miss about 1% improvements that build partnerships

    What if the secret to growth isn’t the big deal you land today—but the 1% details you master daily?

    In this episode, we unpack:

    1. Why “sweating the small stuff” builds compounding cultural excellence
    2. How delayed gratification drives stronger, more sustainable partnerships
    3. The rituals Flight Story uses to scale teams and partnerships with a growth mindset

    Listen in to learn how to reframe partnership and growth from a long-term lens—and transform how your team wins.

    New episodes Monday, Wednesday and Friday.

    More from Phil Hayes-St Clair:

    Get 100 proven partnership tactics to earn trust and drive growth through high-value partnerships

    Find me on LinkedIn

    Book a 1:1 Call

    This podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.

    PS - Have a guest recommendation for the show? Share this link with them.

    17 min
  • 128. 10 blind spots that GTM leaders actively work on to drive growth

    Ever feel like your deals were solid—until they weren’t?

    When Q4 slips, it’s rarely the market’s fault. It’s often the quiet habits inside leadership routines that go unnoticed. In this episode you’ll learn how to:

    1. Replace wishful thinking with probability-driven strategy
    2. Stop pushing pressure and start enforcing process
    3. Treat December as the launchpad for Q1 growth through high-value partnerships

    If you want to hit quota and set the stage for a stronger Q1, this episode will shift how you lead your pipeline — and your team. Tune in now to master the habits that unlock partnership-led growth.

    Have you tried Fiverr?

    Today’s episode is sponsored by Fiverr. If you want to grow without adding overhead, Fiverr is the shortcut. Use this link and the code PHILHSC10 to get 10% off your first Fiverr order.

    New episodes Monday, Wednesday and Friday.

    More from Phil Hayes-St Clair:

    Get 100 proven partnership tactics to earn trust and drive growth through high-value partnerships

    Find me on LinkedIn

    Book a 1:1 Call

    This podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.

    PS - Have a guest recommendation for the show? Share this link with them.

    9 min
  • 127. How to use partnerships to get to your first $250K

    Are you building a business and wondering if raising money is the only path to growth?

    Yale's Matt Gira joins Phil Hayes-St Clair to challenge the hype around venture capital and unpack how bootstrapped founders are hitting $250K without external funding.

    You'll learn:

    1. Why $250K in revenue is a critical milestone—and how to get there.
    2. How to avoid the prestige trap and build real traction.
    3. The overlooked power of partnerships and community.

    If you're a founder with a growth mindset looking to scale sustainably, this episode will give you clarity and courage.

    🎧 Listen now to master the real partnership playbook.

    New episodes Monday, Wednesday and Friday.

    More from Phil Hayes-St Clair:

    Get 100 proven partnership tactics to earn trust and drive growth through high-value partnerships

    Find me on LinkedIn

    Book a 1:1 Call

    This podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.

    PS - Have a guest recommendation for the show? Share this link with them.

    1 hr 5 min

About The Partnership Playbook: Unlock Business Growth, Build Systems, Reclaim Time

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