The Patent Hacks Podcast

What if the best way to scale your business isn’t to follow someone else’s leadership playbook—but to become more of who you already are?

In this episode of the Patent Hacks Podcast, host Trevor Skene sits down with Shannon Plumb, CEO of Purl Advisors, Techstars All-Star Mentor, and a leader in authentic leadership and business transformation.

Shannon’s career has taken her from professional ballet dancer to Fortune 2 sales executive to business coach and mentor to more than 100 startups. Through every chapter, she has learned that sustainable growth doesn’t come from forcing founders and executives into cookie-cutter leadership models. It comes from understanding their unique strengths and learning how to amplify them.

Trevor and Shannon explore the connection between authentic leadership, entrepreneurship, business growth, and transformation, and why authenticity can become a genuine competitive advantage for founders and organizations navigating change.

• Why authentic leadership can be a competitive advantage in business
• How leaders can scale without losing the qualities that make them unique
• Why traditional, one-size-fits-all leadership playbooks often fall short
• Lessons Shannon has carried from professional ballet into business and entrepreneurship
• What Shannon has learned from mentoring more than 100 startups
• How founders and executives can identify and amplify their natural strengths

Per Werngren has spent years building and leading technology partnerships on a global scale. As a five-time Worldwide President of IAMCP, the International Association of Microsoft Channel Partners, he helped expand the organization’s network from just 4 countries to 44, with the ecosystem generating more than $10 billion in annual revenue.

Today, as CEO of Idenxt, Per helps Microsoft partners protect and optimize their Azure and AI operations while creating stronger recurring revenue opportunities.

In this conversation, Trevor and Per explore the evolution of the Microsoft partner ecosystem, the growing impact of cloud computing and artificial intelligence, and why successful partnerships depend on far more than technology alone.

They also discuss the importance of trust, leadership, specialization, recurring revenue, and ecosystem thinking when building businesses designed to scale.

• How Per helped scale a Microsoft partner network from 4 countries to 44.
• Why partnerships can become one of the most powerful growth engines in technology.
• How Microsoft partners can create more predictable recurring revenue.
• Where Azure and AI are creating new opportunities for partners and service providers.
• Why protecting and optimizing cloud and AI operations is increasingly important.
• How trust becomes a scalable business asset inside a partner ecosystem.
• Why specialization and collaboration can outperform trying to do everything internally.
• What leaders should understand about managing global partnerships and communities.

Tony Beebe has spent his career operating at the intersection of private equity, M&A, energy, industrials, and infrastructure, with more than $1.5 billion in transactions and capital raised and executive experience spanning 21 countries.

His work goes far beyond sourcing and closing deals. Tony has stepped into portfolio companies as an interim CXO, helping organizations integrate acquisitions, professionalize operations, improve performance, and prepare assets for eventual sale.

In this conversation, Trevor and Tony explore what it really takes to execute a successful buy-build-exit strategy, including roll-ups in fragmented markets, the critical first 100 days after an acquisition, and the operational systems that can influence valuation.

They also dig into how intellectual property, proprietary processes, institutional know-how, and data can strengthen defensibility and potentially make a business more attractive to future buyers.

• How to identify opportunities for roll-ups in fragmented industries.
• Why value creation begins after the acquisition—not when the deal closes.
• What executives should prioritize during the first 100 days after closing.
• How integration and operational professionalization can increase enterprise value.
• Why proprietary processes, data, and institutional know-how can become valuable business assets.
• How IP and defensibility can influence a buyer’s perception of risk and valuation.
• What founders and operators should understand about preparing a company for an eventual exit.
• How strategic visibility and personal branding can create real M&A pipeline.

JC Grubbs has spent more than 15 years helping organizations solve difficult, data-intensive problems through technology. His teams have built everything from custom applications for NASA and the U.S. Department of Defense to award-winning platforms for fintech and medical device companies.

In this conversation, Trevor and JC explore the intersection of innovation, software development, AI/ML, product strategy, and leadership. JC shares lessons from working across startups and major organizations, along with his approach to creating inclusive teams capable of solving challenging problems and shipping meaningful products.

For inventors, founders, technology leaders, and anyone trying to transform a complex idea into a viable product, this episode offers a look at what happens between the initial vision and successful execution.

• How organizations can turn complicated technical challenges into practical software products.
• What JC has learned from building technology for organizations ranging from NASA and the Department of Defense to startups and regulated industries.
• Why strong teams and organizational design are just as important as the technology itself.
• Where AI, machine learning, cloud infrastructure, and data-intensive applications are creating new opportunities for innovators.
• How founders and technology leaders can move from an ambitious idea toward a product that delivers real-world value.

In this episode, I sit down with Dr. Sher Downing, systems thinking strategist, EdTech veteran, and founder focused on helping entrepreneurs make smarter decisions faster. We dive into what it really takes to turn an idea into a scalable business, from defining your end goal early to building the right systems, team, and tech stack that won’t slow you down later.

Sher also shares powerful insights on startup funding, prototyping, avoiding common founder mistakes, and why work-life balance is one of the most overlooked keys to long-term entrepreneurial success. If you’re building something new—or thinking about taking the leap into entrepreneurship, this episode is packed with practical wisdom you can apply immediately.

• [2:18] – Dr. Sher Downing shares her background in education, technology, and how she transitioned into advising startups.
• [8:04] – Why founders need to “begin with the end in mind” before launching any business idea.
• [15:27] – How to prototype smarter, gather real customer feedback, and avoid analysis paralysis.
• [24:10] – Funding strategies for startups: angel investors, venture capital, grants, and lines of credit.
• [33:42] – The hidden cost of entrepreneurship: burnout, guilt, and why founders must protect their energy.
• [42:15] – Why some founders should keep part-time work while building their business.
• [47:06] – Sher’s best advice for founders already scaling: watch for burnout and don’t lose yourself in the process.

• Dr. Sher Downing – https://www.linkedin.com/in/sherdowning/
• Dr. Sher Downing – https://www.sherdowning.com/
• Patent Hacks Website: https://www.patenthacks.com
• Trevor Skene LinkedIn: https://www.linkedin.com/in/trevor-skene/

If you enjoyed this episode, be sure to follow the Patent Hacks Podcast, leave a rating and review, and share this episode with another founder or entrepreneur who could use these insights. We’ll catch you in the next one.

In this episode, I sit down with Will Morris, CEO of The Morris Organization, serial entrepreneur, investor, and dealmaker operating at the crossroads of global trade, acquisitions, brand building, and frontier tech. Will shares an incredible journey that starts on a tobacco farm in Eastern Kentucky and expands into building, scaling, and exiting multiple companies across construction, manufacturing, real estate, and international business.

We dive into what separates successful founders from everyone else: relentless curiosity, taking action before you feel ready, learning how to sell, and thinking bigger than your current circumstances. Will also breaks down practical business lessons around pricing, bidding, consulting offers, acquisitions, and why many founders unknowingly trap themselves inside their own companies. If you’re an entrepreneur trying to grow, scale, or make smarter moves in business, this is an episode you don’t want to miss.

• [2:10] – Will shares how growing up on a tobacco farm in Eastern Kentucky shaped his hunger to build something bigger.
• [6:25] – The moment curiosity changed everything: discovering importing and turning one construction project into a national cabinet supply business.
• [12:40] – How Will leveraged NASA’s technology transfer portal to license innovation and launch a new venture.
• [19:15] – Why “shiny object syndrome” can sometimes be a founder’s superpower when managed correctly.
• [28:30] – The truth about net-30 billing, cash flow pressure, and how to structure offers that keep businesses alive.
• [38:05] – A hard lesson in pricing psychology: why a $1,000 consulting offer failed—and a $10,000 version would’ve sold instantly.
• [52:20] – What buyers actually look for in acquisitions and how founders can increase business value before an exit.

• Connect with Will Morris on Linktree: https://linktr.ee/WillMorris
• Patent Hacks Website: https://www.patenthacks.com
• Trevor Skene LinkedIn: https://www.linkedin.com/in/trevor-skene/

If you enjoyed this episode of The Patent Hacks Podcast, be sure to follow, rate, review, and share the show with another founder or entrepreneur who needs to hear this conversation. Your support helps us keep bringing on world-class guests and valuable insights every week.

In this episode, I sit down with Jorge Zavala, serial entrepreneur, global mentor, and CEO of Latteware, to unpack what it really takes to turn an idea into a scalable business. Jorge shares his journey from building early microcomputers in Mexico to launching multiple companies and mentoring founders across Silicon Valley and beyond. We dive into the mindset shifts, practical frameworks, and real-world experiences that help entrepreneurs move from “idea in a backpack” to a product people actually pay for.

We also explore how AI and no-code tools are reshaping the startup landscape, making it easier than ever to prototype, validate, and launch. Jorge breaks down the experiment-driven approach to building businesses, how to identify real problems worth solving, and what separates ideas that stay stuck from those that gain traction. If you’ve ever wondered how to start, validate, or scale a business, this episode is packed with insights you won’t want to miss.

Timeline Summary

• [2:10] – Jorge’s early journey: building microcomputers and discovering the power of technology
• [8:45] – The “idea in your backpack” concept and how to take the first step toward action
• [15:30] – The three core steps: identifying a real problem, building a solution, and generating revenue
• [22:18] – Experiment-driven entrepreneurship: prototyping and validating ideas quickly
• [31:05] – Service vs. product businesses: timelines, risks, and opportunities
• [40:12] – How AI and no-code tools are transforming startups and lowering barriers to entry
• [52:40] – Thinking like Silicon Valley anywhere: mindset, failure, and iteration
• [1:05:55] – Advice for early-stage founders vs. scaling entrepreneurs

Links & Resources

• Jorge’s LinkedIn: https://www.linkedin.com/in/jorgezavala/
• Patent Hacks Website: https://www.patenthacks.com
• Trevor Skene LinkedIn: https://www.linkedin.com/in/trevor-skene/

If you enjoyed this episode, be sure to follow, rate, and review the podcast, and share it with someone who’s ready to turn their ideas into reality.

In this episode, I sit down with Zach Wright, a founder whose journey into entrepreneurship is anything but conventional. From dropping out of college multiple times to working blue-collar jobs and eventually rising to an executive role at a publicly traded company, Zach shares how purpose, persistence, and self-awareness shaped his path. We unpack what it really takes to break into the startup world when you don’t come from a traditional tech background.

We also dive deep into the realities of building a startup—from validating an idea before writing a single line of code to navigating failure, layoffs, and tough feedback. Zach shares the inspiration behind Grapevine, a virtual HQ platform designed to solve the chaos of remote work, and breaks down exactly how he approached product development, customer discovery, and scaling early traction. If you’ve ever thought about starting something of your own, this episode is packed with real, actionable insight.

• [02:10] – Zach’s unconventional journey: from blue-collar work to organizational psychology
• [08:45] – The mindset shift that changed everything (fixed vs. growth mindset)
• [15:20] – Getting laid off before Christmas—and turning it into opportunity
• [22:05] – The grind of early entrepreneurship: consulting, dropshipping, and lessons learned
• [30:40] – The core problem behind Grapevine: remote work, silos, and tool overload
• [40:15] – How to validate a startup idea before building it
• [52:30] – Solo founder advice: building a network and embracing rejection
• [1:02:10] – Key lessons for early-stage founders vs. scaling startups

• Grapevine Website: https://grapevineworkplace.com/
• Zach Wright on LinkedIn: https://www.linkedin.com/in/zachary-wright-mba/
• Patent Hacks Website: https://www.patenthacks.com
• Trevor Skene LinkedIn: https://www.linkedin.com/in/trevor-skene/

If you enjoyed this episode, make sure to follow, rate, and review the podcast, it helps us reach more founders and innovators like you. And don’t forget to share this episode with someone who’s thinking about taking the leap into entrepreneurship. Catch you in the next one!

In this episode, I sit down with Zach Wright, a founder whose journey into entrepreneurship is anything but conventional. From dropping out of college multiple times to working blue-collar jobs and eventually rising to an executive role at a publicly traded company, Zach shares how purpose, persistence, and self-awareness shaped his path. We unpack what it really takes to break into the startup world when you don’t come from a traditional tech background.

We also dive deep into the realities of building a startup—from validating an idea before writing a single line of code to navigating failure, layoffs, and tough feedback. Zach shares the inspiration behind Grapevine, a virtual HQ platform designed to solve the chaos of remote work, and breaks down exactly how he approached product development, customer discovery, and scaling early traction. If you’ve ever thought about starting something of your own, this episode is packed with real, actionable insight.

• [02:10] – Zach’s unconventional journey: from blue-collar work to organizational psychology
• [08:45] – The mindset shift that changed everything (fixed vs. growth mindset)
• [15:20] – Getting laid off before Christmas—and turning it into opportunity
• [22:05] – The grind of early entrepreneurship: consulting, dropshipping, and lessons learned
• [30:40] – The core problem behind Grapevine: remote work, silos, and tool overload
• [40:15] – How to validate a startup idea before building it
• [52:30] – Solo founder advice: building a network and embracing rejection
• [1:02:10] – Key lessons for early-stage founders vs. scaling startups

• Grapevine Website: https://grapevineworkplace.com/
• Zach' LinkedIn: https://www.linkedin.com/in/zachary-wright-mba/
• Patent Hacks Website: https://www.patenthacks.com
• Trevor's LinkedIn: https://www.linkedin.com/in/trevor-skene/

If you enjoyed this episode, make sure to follow, rate, and review the podcast, it helps us reach more founders and innovators like you. And don’t forget to share this episode with someone who’s thinking about taking the leap into entrepreneurship. Catch you in the next one!

In this episode of Patent Hacks, I sit down with Maribeth Martorana, CFA and CEO of Sapient Advisors, to unpack the real foundation behind successful AI and data-driven businesses. While AI is dominating headlines, Maribeth explains why most projects don’t fail because of the technology, they fail because companies skip the fundamentals like clean data, governance, infrastructure, and user adoption.

We explore how startups and mid-market companies can think strategically about data, from sourcing and licensing to building scalable data products with massive profit margins. Maribeth also shares practical insights on avoiding costly mistakes with data usage, navigating licensing issues, and why successful AI initiatives require alignment across people, culture, and technology. If you’re building a startup, scaling a product, or thinking about launching an AI-powered solution, this conversation will help you focus on what truly matters behind the scenes.

[2:11] – Maribeth’s career journey from finance and equity research to product leadership at FactSet, Moody’s, and AI startups.

[7:38] – Why many innovators eventually leave corporate environments to build startups of their own.

[12:44] – The simple way to think about data: why it’s the “fuel” that powers AI—and why it must be refined first.

[19:03] – The hidden cost of data in AI startups and the critical “build vs. buy” decisions founders must make.

[27:18] – Why scraping data from the internet can lead to legal issues—and how data licensing really works.

[36:12] – The economics of data companies and why mature data businesses can reach margins as high as 95%.

[43:41] – Why AI projects fail: the three pillars companies overlook—people, culture, and data infrastructure.

1. Maribeth’s LinkedIn: https://www.linkedin.com/in/maribeth-martorana/
2. Maribeth’s Website: https://www.sapient-advisors.com/
3. Maribeth’s Substack: https://substack.com/@maribethmartorana
4. Patent Hacks Website: https://www.patenthacks.com
5. Trevor Skene LinkedIn: https://www.linkedin.com/in/trevor-skene/

If you enjoyed this episode, please follow, rate, and review the Patent Hacks podcast. And don’t forget to share it with someone building the next generation of startups and AI-powered businesses.