Rita Case grew up in the automotive business, working in her family’s Honda dealership before taking on a leadership role in the industry. As President and CEO of Rick Case Automotive Group, she has built a $2 billion, multi-state dealership network, earning recognition as the 2024 TIME Dealer of the Year. In this episode, Rita shares insights on business strategy, leadership, and breaking barriers in a male-dominated industry.

Key Takeaways:

(02:31) Growing up in a family-owned dealership and learning the business.

(06:09) Challenging industry norms as one of the first female auto dealers.

(10:06) The strategy behind expanding through emerging auto brands.

(12:04) Using “Dare To Compare” to win customers and build trust.

(15:59) The importance of leadership, people, and company culture.

(22:05) Why the auto industry remains challenging for women.

(25:48) Women supporting women is helping break barriers in the automotive world.

(32:21) The impact of philanthropy and community engagement.

(37:09) Being named TIME Dealer of the Year and what it means.

(41:14) Why knowing and supporting employees is key to long-term success.

Additional Resources:

Driving Performance | Website

https://performancebrokerageservices.com/driving-performance-podcast/

Performance Brokerage Services | Website

https://performancebrokerageservices.com/

Performance Brokerage Services | LinkedIn

https://www.linkedin.com/company/performance-brokerage-services

Rita Case | LinkedIn

https://www.linkedin.com/in/rickcasegroup/

Rick Case Automotive Group | LinkedIn

https://www.linkedin.com/company/rick-case-automotive-group/

Rick Case Automotive Group | Website

https://rickcase.com

Our Customers, Our Friends by Rick Case and Brooke Bates | Book

https://www.amazon.com/Our-Customers-Friends-Community-Hardcover/dp/B010CLZDDK

Boys & Girls Clubs of Broward County | Website

https://bgcbc.org

Thanks for listening to “Driving Performance.” If you enjoyed this episode, please leave a 5-star review, and be sure to subscribe so you never miss any insightful conversations.

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