The Path to Mastery

In life and business, you either win or you learn! During this episode, we dive further into Co-Host Brook Bishop’s journey into sales success. In this continuation episode, Brook gets into all the muscle that he built in the early part of his sales career, learning how to turn that into massive amounts of sales revenue and eventually scaling a team level to the tune of 30 million dollars. Tuning in, you’ll get countless lessons from Brook on turning difficulty into opportunity and identifying systems, processes, and patterns for faster sales and success. He takes this a step further and teaches listeners how to turn this into a template that facilitates scaling. With insights from different points in his career, Brook shows how he has found opportunity in difficult circumstances, and shares what he has learned and won along the way. If you haven’t listened to Part 1 of this conversation, visit iTunes and do so before pressing play on this one. Thanks for listening! 

Key Points From This Episode:

• Introducing Part 2 of our conversation with Co-Hose Brook Bishop’s journey to sales success and mastery.
• What he learned from working behind the scenes at Buffini & Company.
• Brook’s intention to master each role beyond its function to educate himself.
• Becoming calculated in the process of building a network.
• How developing his understanding of personalities and strengths enabled him to create rapport with others.
• Obstacles to climbing the leadership ranks at Buffini. 
• Advice from his mentor after leaving the Buffini marriage. 
• Extracting opportunity out of difficulty.
• Building his own coaching practice and branching out into different industries.
• How Brook met the team at Tony Robbins before being headhunted to work with them.
• The role of taking inspired action in facilitating opportunities.
• Starting to work at Tony Robbins and getting his team’s attention by getting insane results.
• Why it is so important to be strategic with every opportunity.
• Changing his life mission to triple his income and cut his errors in half. 
• Distinguishing between what you are saying and what a client needs to hear.
• How his accolades dovetailed into results while working at Tony Robbins.
• Finding clear ‘whys’ for himself and his clients to motivate his success.

Links Mentioned in Today’s Episode:

Mastering Sales Pt 1: Lessons from Brook Bishop’s Path to Success

Buffini

Tony Robbins

Heritage Profile

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes

Success and sales do not happen overnight. Co-host Brook Bishop has an incredible story of success, and during this episode, he shares the details of his climb to sales mastery. We are able to bring you so many lessons from his journey in this episode. Tuning in, you’ll hear all about his introduction to sales and how he learned to ask better questions in order to get better results. He shares his experience of selling lobster before getting his first sales role and enrolling 92% of his clients into timeshares within the first few months. He shares the life-altering power of certainty that helped him to be unrelenting in his pursuits, and how that principle has served him in many areas of his life. Along with learning through adversity in sales, two more huge lessons emerge from our conversation with Brook, and you will see how his experiences bring to life the power of creating your own opportunities and pre-framing client conversations before entering into them. Our conversation is not only entertaining and fun, but you will get nuggets that took Brook years to figure out in a matter of minutes! 

Key Points From This Episode:

• Introducing this episode, where Co-Host Brook Bishop is interviewed about his journey.
• The story of his introduction to sales through his Uncle before getting his first sales job. 
• What he learned from asking his school if he could take a different approach. 
• How the certainty of ‘If I do x, I will get y,’ changes your actions and your reality.
• His story of selling lobster through getting all the people on his team to work in his favor. 
• The approach he took when he first started working in sales as a 19-year-old. 
• Enrolling 92% of the people he sat with into timeshares in his third month.
• What might have been different if he hadn’t experienced challenges before succeeding. 
• How a mentorship experience encouraged Brook to stick through the hard times.
• Meeting Real Estate Sales Trainer Daniel Pendley and becoming a salesperson for him.
• Rekindling relationships with people that Daniel had fallen out of favor with.
• Two lessons from his story: creating your own opportunities, and pre-framing the conversation.
• Highlights from today’s conversation that you can apply to your own journey. 

Links Mentioned in Today’s Episode:

Brook Bishop
Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Daniel Pendley

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes

Business coaches elevate themselves to the next level when they realize that coaching is about running a business, not having a job. Today we welcome the incredible business coach, Mike Savage to the show to discuss the business of coaching. Tuning in, you’ll hear all about Mike’s interesting career arc going from owning a comic book store, to becoming a coach, and eventually training other coaches. We delve into how Mike knew that business training was imperative to being a coach before discussing the identity shift required to go from working a job to owning a business. Mike goes on to tell us why he decided to make his niche business coaching, his incredible new initiative to take people to space, deciding on a rate as a business coach, why the pay-to-play model is best when starting out as a coach, and so much more! Finally, our guest stresses the importance of being coachable as a coach and accepting feedback and advice from people with more experience. This is an episode you don’t want to miss out on so be sure to press play now!

Key Points From This Episode:

• Introducing today’s guest, Mike Savage. 
• How Brook and Mike know each other.
• Mike tells us about going from being a comic book store owner to being a coaching expert. 
• What made Mike realize that he needed business training to become a better coach. 
• The identity shift that is required to go from having a job to owning a business. 
• What made him decide to be a business coach specifically. 
• Mike tells us about his new venture whereby he will take people to space. 
• How to know when to increase your rate as a business coach. 
• Why people who want to become coaches have been natural coaches for their entire lives. 
• Mike shares some tips for getting started as a business coach. 
• What the pay-to-play model is and why Mike likes it so much. 
• Why you need to take feedback and advice from successful coaches. 
• The importance of getting help as a business owner.
• Why you need to be coachable if you are a coach. 

Links Mentioned in Today’s Episode:

Mike Savage on LinkedIn

Mike Savage on X

Mike Savage on Instagram

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes

Are you ready to transform your coaching business into a profitable powerhouse? Today, we introduce you to a third member of Empire Partners and VP of Operations, Vanessa Malkin. Vanessa is renowned for optimizing client operations through her blend of empathy, creativity, and communication skills. With a solid background in program management and talent operations, she brings a wealth of knowledge from her time at high-profile organizations. In our conversation, Vannessa walks us through the value of solid documentation systems, the framework needed for developing processes, and how they help grow your business. We discuss the fundamentals of process documentation, the pivotal role of people in effective processes, and the common challenges entrepreneurs face in creating them. Discover helpful resources for designing processes, ways to visually document processes, how effective processes help optimize workflow, and how processes can help with onboarding new employees. Gain insights into why entrepreneurs should not hesitate to hire help when they need it, leveraging processes to delegate tasks effectively, common recruiting misconceptions, the costs of burnout, and more! Join us as we unpack the ins and outs of developing documentation systems and how they set you up for success with Vanessa Malkin!

Key Points From This Episode:

• Vanessa’s professional background and her role at Empire Partners.
• What process documentation is and why it is important. 
• Learn about the role people play in documenting processes.
• Simple and practical ways to begin building effective processes.
• Vital aspects that need to be considered in developing processes.
• How Vanessa became interested in process documentation. 
• Why you cannot have a thriving business without processes in place.
• Find out how processes help with recruiting and training new employees.
• Recommendations and tips for hiring your first employee.
• Final takeaways and how Empire can help with your recruiting needs.

Links Mentioned in Today’s Episode:

Vanessa Malkin on LinkedIn

Zoom

Loom

Fathom AI Notetaker

Lucidchart

Empire Coaching Assistance

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes

Some things that are true about life are also true about business. Just like in life, not everything is going to go your way. Business challenges are inevitable, but what can business leaders do to ensure they can overcome them? Today, we unpack how to identify problems before they arise and proactive steps to take to overcome any hurdle. In this episode, we break down the seven causes of a crisis to be aware of and how to prepare for them effectively. We discuss how technological innovation can impact business and the mistake of building it around a single technology platform. Find out how to steer through cultural changes that drive client and customer behaviors, negotiate the economic circumstances that result in a business crisis, and align your business model to the appropriate demographic. Discover how changes in your and your employees’ lives can create complications and how to tackle the obstacles posed by rising competition. Join us as we uncover the steps behind being proactive instead of reactive and keeping your business moving forward during any crisis. Tune in now!

Key Points From This Episode:

• An overview of today’s topic and why anticipating problems is vital for success.
• How changes and innovation in the technology landscape can impact business.
• Reasons you need to be aware of new and emerging marketing technologies.
• Cultural changes and how they create shifts in client and customer behavior.
• Hear examples of cultural shifts and the steps for effectively navigating them.
• Unpack how fluctuations in the economy create hurdles in the marketplace.
• Learn how the shifts and changes in your customers’ lives influence business.
• Insights into how employee wellbeing shapes the success of a business. 
• Life stages in determining business decisions and common pitfalls to avoid.
• Navigating the issues that arise from competition in the marketplace. 

Links Mentioned in Today’s Episode:

Episode 3: Avoiding AI Mistakes and Mastering Marketing for Coaches with Stephen Hilgart

Empire Sales Script

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes

Have you ever wondered how word-of-mouth marketing can grow your coaching business? In today’s episode, we sit down with Joe Blackburn to delve into the intricacies of business, sales, and word-of-mouth marketing. Joe is a distinguished coach, finance expert, and the founder of Lion’s Eye Coaching. Driven by his faith and a passion for helping others realize their potential, Joe is committed to guiding business owners in leading multi-million-dollar teams and developing strategies for transformative growth. In our conversation, Joe talks about his origins in finance and what motivated him to leave the corporate world behind and start his own business. Discover how he transitioned from employee to entrepreneur and the mindset needed to start a coaching business. Explore the barriers to growing a coaching business, what makes word-of-mouth marketing different, and the opportunities it offers. Hear why fostering authentic referrals is a lost art, the power of networking, the role of influencers, and the steps to building genuine relationships with clients. Gain insights into the misconceptions surrounding word-of-mouth marketing, common word-of-mouth marketing mistakes, and why it is vital for growth. Joe also shares details about his coaching program and how to get involved. Tune in, and discover the secret sauce behind word-of-mouth marketing and the many opportunities it offers with Joe Blackburn!

Key Points From This Episode:

• Joe’s background in finance and how it led him to coaching.
• The moment he realized the corporate career path was not for him.
• What starting a coaching business taught him.
• Why Joe is passionate about word-of-mouth marketing. 
• His unique approach to outreach and marketing. 
• Key steps for building and fostering authentic relationships.
• Common word-of-mouth marketing pitfalls to avoid.
• Gaps and missed opportunities in the coaching business.
• Joe’s word-of-mouth marketing program and how to get involved.
• Final takeaways and valuable resources to get started.

Links Mentioned in Today’s Episode:

Joe Blackburn

Joe Blackburn on LinkedIn

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes

Believing in yourself as an entrepreneur, being able to calculate risk, and putting effective systems in place inevitably leads to more favorable outcomes and success in business. Joining us today on The Coaching Equation is the incredible entrepreneur, Ral West to discuss sustainable business growth and building a legacy. Tuning in, you’ll hear all about how Ral was ‘born into’ entrepreneurship, the challenges she faced in her business’s early days, the importance of mentors, why you need to have faith in yourself, and so much more! We delve into how to mitigate risk in business before discussing the incredible ‘systems’ she has implemented in her business and how they came to fruition. We also discuss how to hire the right people, not letting fear take over, and more! Finally, Ral tells us about the business course she has created and what inspired her to help other people achieve the lives they want. To hear all this and so much more, press play now!

Key Points From This Episode:

• Introducing today’s guest, Ral West, and how she became a business owner. 
• How to make the first leap into entrepreneurship and some early challenges. 
• Ral advises new entrepreneurs on how to judge success in the early days.
• The importance of finding mentors throughout your business journey. 
• Ral tells us about what it was like to be a female business owner in the 80s. 
• Finding the balance between taking risks and playing it safe. 
• How to make a calculated risk in the early stages of starting a business. 
• The ‘systems’ Ral created, how they came about, and how they’ve changed her business. 
• What she’s learned about hiring the right people that allowed her to hand her business over. 
• The importance of mindset and learning from mistakes as an entrepreneur. 
• Ral details her plans for the near future and the incredible adventures ahead. 
• Our guest tells us when she started truly enjoying running her own business. 
• Ral unpacks her business course, Overcome Overwhelm. 

Links Mentioned in Today’s Episode:

Ral West

Ral West on Instagram

Ral West on LinkedIn 

The Six Essential Secrets to Business Success

Michael Gerber

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes

Certainty is one of the foundational keys to your personal success and business growth, yet its significance is not spoken about as often as it should be. So today, we felt duty-bound to bring you an entire episode on the importance of certainty, and show you how certainty improves all aspects of business and life, making it society’s number one need! We begin by defining certainty and differentiating it from arrogance while learning about the dangers of uncertainty, as well as how certainty breeds authenticity. Then, we assess how certainty plays out in business as we dive into marketing, sales, and customer service. We discover why certainty is a requirement for good leadership, what it means to be certain in your clients (as a coach), and what you can do to become more certain in yourself – it’s all about believing that you can find an answer in any moment, and knowing that certainty is what will lead you forward in creating a life of impact. Thanks for listening. 

Key Points From This Episode:

• How we felt (almost divinely) compelled to address the importance of certainty.
• Defining certainty, and the difference between certainty and arrogance. 
• How uncertainty makes one susceptible to negative influences. 
• Why certainty is society’s number one need. 
• Exploring the need for certainty in marketing, and how this plays out in an ideal world.  
• How certainty breeds authenticity, and taking a closer look at certainty in sales. 
• Why certainty is vital for customer service, and how it pertains to leadership.  
• What it means to be certain in your clients, and how to be more certain in yourself. 
• Curiosity, resourcefulness, taking action, and making your life easier. 

Links Mentioned in Today’s Episode:

The Go-Giver 

The Go-Getter

Empire Partners’ 7-Step Sales Process

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn 

Email Us Your Suggestions

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes

Even the most uncreative minds still have creative potential, as creativity is simply doing things differently.  And if you’ve ever wondered how to fully unlock your creative potential, today’s episode is for you! We are joined today by Phil Lashley, a digital nomad who helps some of the biggest personal brands and top thought leaders to develop their own signature frameworks. Phil is here to explain why storytelling in business is so important, and he begins by sharing his first big studio experience as a digital designer and how this shaped his career moving forward. We explore his willingness to innovate new ways of maximizing his design skills, why every brand needs to develop its own unique framework, and how visual frameworks enhance the possibility of a brand being remembered. Then, we dive into Phil’s F.R.A.M.E method for creating your own signature framework before ending with the uplifting tale of how Phil gave himself the grace to live life to the fullest.     

Key Points From This Episode:

• Phil Lashley’s superhero origin story, and how he’s enjoying life as a digital nomad. 
• How he adjusted to the move from Barbados to Miami, and how he got by day by day. 
• His first big studio experience, and how his life changed thereafter. 
• Phil’s innovative solutions for maximizing his digital design skills.  
• Why it’s vital for every brand to have its own unique framework.
• How having a visual framework makes a brand more memorable.  
• The ins and outs of Phil’s F.R.A.M.E method: aligning movement with emotion. 
• How Phil gave himself the permission to create a life of impact and freedom. 
• A reminder of the undeniable value of having your own signature framework. 

Links Mentioned in Today’s Episode:

Phil Lashley 

Phil Lashley on LinkedIn

Phil Lashley on X

Phil Lashley on Instagram  

Phil Lashley on YouTube 

‘How to Make Your Content Unforgettable’

The F.R.A.M.E. Method 

John Maxwell

Brand Builders Group 

Book a Free Call with Empire Partners

Empire Partners | Coaching Sales Scripts

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners 

Empire Academy

The Coaching Equation Podcast on iTunes

Free frame work review call

There is a huge difference between selling something to your clients and guaranteeing a result. Today on The Coaching Equation, the phenomenal Jairek Robbins joins us to share his secrets to coaching success! Jairek lives and breathes to optimize human performance and through his incredible Performance Coach University, he is helping countless coaches advance their coaching programs. Tuning in, you’ll hear all about Jairek’s career, how Brook and Jairek know each other, the inspiration behind Performance Coach University, setting his ego aside and becoming a certified coach, and how selecting the clients that are going to perform best changed his business. Jairek stresses the importance of asking yourself what result you can guarantee for anyone who decides to work with you before explaining how that differs from selling them something. We even discuss why onboarding clients is an entire process on its own and talk about why consistent performance scoreboards are beneficial. Finally, Jairek tells us about the impressive people who train through his Performance Coach University. To hear all this and be inspired to embrace lifelong learning, press play now!

Key Points From This Episode:

• Introducing today’s guest, Jairek Robbins, and a brief overview of his illustrious career. 
• How Jairek and Brook know each other and a bit about their history together. 
• Jairek explains what inspired him to create his Performance Coach University, 
• His experience of becoming a certified coach and why he initially resisted the process. 
• Specializing in performance coaching and how choosing his clients changed his business.
• The importance of asking what result you can guarantee for anyone who works with you. 
• How Jairek found so much success so early on in his coaching journey. 
• Guaranteeing a result versus trying to sell something as a performance coach. 
• Onboarding employees and introducing consistent scoreboards to measure success. 
• Jairek shares some advice for coaches about being lifetime learners.
• The people who train through his Performance Coach University.  

Links Mentioned in Today’s Episode:

Jairek Robbins

Jairek Robbins on X

Jairek Robbins on Instagram

Jairek Robbins on Facebook

Live It!: Achieve Success by Living with Purpose

Performance Coach University 

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes