The Path to Mastery

Are you in the early stages of starting a coaching business? Is something stopping your successful coaching business from scaling, but you can’t figure it out? Then, this episode is for you! In today’s episode, we uncover common pitfalls coaches make while building and running their coaching practice to help shortcut your learning curve. In our conversation, we discuss the problem of perpetual preparation, the different ways it happens, and how imposter syndrome can cause it. Discover what you need to have ready to start, essential considerations for building your program, and what resources you need to deliver your program. Explore common marketing missteps coaches make, tips for working with marketing agencies, pricing pitfalls, and what it takes to win the volume game. Gain insights into the steps for effectively structuring your sales plan, fostering genuine relationships with clients, the value of an entrepreneurial mindset, and more! Join us as we share cautionary tales from our careers and unpack common mistakes to avoid while building and growing your coaching business, no matter where you are along your journey. Tune in now!

Key Points From This Episode:

• Why you can’t wait for everything to be perfect.
• Examples of how continuous preparation manifests in a business.
• Misconceptions around certifications and qualifications.
• Why you shouldn't build your business around a marketing tactic.
• We share what we learned trying to market our businesses. 
• The financial aspects of coaching, including pricing strategies.
• Hear about the type of trade options that work. 
• Learn why displaying prices on your website is ineffective.
• Problems of approaching sales without a structured plan.
• Starting your business as a coach and not as a business owner.
• Final words of advice we have for listeners. 

Links Mentioned in Today’s Episode:

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes

Are you ready to turbocharge your brainpower and conquer your anxiety? In this episode, we sit down with John Graham, a three-time USA Memory Champion, to delve into the world of memory techniques, mental fortitude, and overcoming anxiety. John is a memory expert renowned for his exceptional memory abilities and his dedication to teaching others how to unlock their full memory potential. In our conversation, John shares his journey from being an average student to mastering memory techniques that led him to championship titles. He reveals the secrets behind his incredible memory feats and offers practical tips on how anyone can enhance their memory skills. We discuss the importance of measurable growth goals, the secrets behind tapping into your emotional core, and how to transform challenges into new paths of opportunity. He also opens up about his battle with anxiety and how he's used his mental strength to overcome it. Discover the secret sauce to building resilience, controlling negative thoughts, and thriving under pressure. Join us as we rewrite the mental playbook and soar to new heights of memory mastery and resilience with John Graham!

Key Points From This Episode:

• He explains what becoming a multiple USA Memory Champion entails.
• What inspired him to pursue mastering memory and change his life.
• Learn about the role of creativity in improving memory.
• Hear about his inspiring journey to becoming a memory champion. 
• Explore the concept and value of measuring personal growth.
• Discover what motivated him to start competing and why he continued.
• How he navigated his relationship with wanting to achieve his goals. 
• John shares his struggles with anxiety and how he overcame it.
• The moment that catalyzed him to make a change in his life. 
• Why anxiety is not a mental health issue but an emotional issue.
• Pragmatic steps to overcoming the emotional issues underpinning anxiety.
• Advice and recommendations for listeners suffering from anxiety.
• A helpful resource to start dealing with your anxiety today.

Links Mentioned in Today’s Episode:

John Graham

John Graham on Facebook

John Graham on X

John Graham on Instagram

The USA Memory Championship®

Moonwalking with Einstein

Release Panic Guide

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes

If you are looking at kicking off your event or perhaps you’ve been doing it for a while now but need to kick things into another gear then stay tuned for this episode of The Coaching Equation! Today we dive deep with event producer extraordinaire, Jessie Schwartzburg. Jessie has over 25 years of industry experience, specializing in speaker, author, and celebrity events. Her portfolio spans across the globe, boasting an impressive client list and numerous prestigious accolades. She is a total boss when it comes to putting on incredible events! Join the conversation as we dig deep into how to put on a profitable event, which happens to be one of the hardest things to do in the world of events, and hear Jessie’s thoughts on what event attendees genuinely care about: great content, making connections, and being part of an experience! We then delve into some of the biggest mistakes that Jessie sees people making with your first event (and how you can avoid them), insights on how to become a truly solid and sought-after speaker, and why it’s essential to have run-of-shows and redundancy plans. Sprinkled in between are some great stories from her personal experiences as an event producer. This episode is for anyone and is one you absolutely have to hear! Thanks for listening, enjoy. 

Key Points From This Episode:

• An introduction to today’s guest and what listeners can expect from this episode!
• A rundown of how Jessie helps people, her niche, and her journey into this industry.
• Jessie highlights high-level things to help turn the tide; from losing money to perhaps breaking even or making a little profit. 
• Top quality characteristics for people who excel at selling or pitching from the stage.
• The importance of prepping your teams with answers to questions. 
• Why you need to practice and rehearse if you want to be the best of the best.
• Things you should NOT ask from a producer, according to Jessie. 
• Why intentionally acknowledging everyone at the event is crucial. 
• Jessie unpacks tips to avoid the biggest mistakes people often make with their first event.
• What event attendees genuinely care about (especially post-COVID): surprise and delights.
• Jessie shares insights to help you become a truly solid (and sought-after) speaker.
• She recounts how getting resourceful can help turn around sinking events.
• Jesse stresses the importance of having run-of-shows and redundancy plans. 
• She shares a story about getting lost in a tuk-tuk with Gabby Bernstein.
• Where you can find out more about Jessie Schwartzburg.

Links Mentioned in Today’s Episode:

Jessie Schwartzburg on X

Jessie Schwartzburg on LinkedIn

Jessie Events

Jessie Schwartzburg Email

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

Gabby Bernstein

Your Best Life

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes

Being the leader of a business in today’s uncertain marketplace is no easy feat, but today on the Coaching Equation, we are sharing some ways you can future-proof your business even in these strange circumstances. Tuning in, you’ll hear about how the marketplace and consumer behavior is changing, the dangerous cancel culture and lack of trust consumers have today, how leaders have to show up differently in marketing, how to develop influence in your business, and so much more! We delve into why leading from a place of fear is problematic before discussing the importance of congruency. We even discuss the importance of speaking your truth regardless of fear and three things you can do to make sure your status as a trusted advisor is elevated. Finally, we give you actionable steps to execute these three elements. You don’t want to miss out on this one so be sure to press play now!

Key Points From This Episode:

• How the marketplace and consumer behavior has changed and is constantly changing. 
• Why people are no longer trusting and what that means for business owners. 
• How leaders have to show up differently in business and in marketing. 
• Some tangible ways someone can develop influence in their business. 
• The importance of mission-based leadership instead of leading from fear. 
• Why Brook believes that congruency is the new currency. 
• The beauty in being able to be yourself as a business leader today. 
• Why you cannot be overly afraid of offending people. 
• Three critical boxes to tick when trying to elevate your capacity as a trusted advisor. 
• How to determine that you are a master at your craft in congruence with serving clients. 
• Trust being built from self-belief and what that means for trusted advisors. 
• How to cultivate a belief in people that you truly care about them as a business leader. 
• The importance of having a desire to be part of someone’s world as a trusted advisor. 

Links Mentioned in Today’s Episode:

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes

If you want to be able to eliminate objections in your sales engagements before they even come up; if you want to have a sales approach that is truly in alignment with what’s going on in the world today; if you want to have the opportunity to actually level-up your own psychology all at the same time, then you are going to love this episode as our resident co-host, Brook Bishop, walks us through his 6 Cylinders of Success in sales! To start, Brook explains how he developed his 6 Cylinders and how this understanding highlights its effectiveness. Then, we assess the current state of the sales landscape, how it’s changed, and what it means to have a more nurturing approach to sales. Our exploration of the 6 Cylinders begins with crystal-clear, sexy goals, massive leverage, and the fact that there is no such thing as a perfect plan. We then dive into tracking and monitoring your progress, adjusting your approach when needed, the importance of expanding psychology, and why everything learned today can only be constructive when paired with neutral and heavy accountability. Grab a notepad for this one, and enjoy! 

Key Points From This Episode:

• Why we’re excited to finally address today’s topic. 
• How Brook devolved the 6 Cylinders of Success, and how this explains its effectiveness.
• What he means when he speaks about a feminine and nurturing approach to sales. 
• How the sales landscape has changed, and what modern sales looks like.
• Understanding how we use the 6 Cylinders before diving into crystal-clear, sexy goals. 
• Why clarity is power. 
• What massive leverage pertains to and why it matters. 
• Why it’s important to understand how humans are wired to be effective in sales.
• Explaining solid map, and why there’s no such thing as a perfect plan. 
• How to track and monitor your progress, and adjust.
• The ins and outs of expanding psychology. 
• A weighted finale: Neutral and heavy accountability. 

Links Mentioned in Today’s Episode:

Empire Partners | Coaching Sales Scripts

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners 

Empire Academy

The Coaching Equation Podcast on iTunes

Mickey Feher is a mindset researcher and entrepreneur whose background in psychology, coaching, and the corporate world has been instrumental in his mindset work. He is the founder and CEO of The Mantorshift Initiative, an initiative that is committed to addressing key questions around modern masculinity and guiding the shift from competitor to “mantor.” Mickey also hosts the Mantorshift Podcast, where he interviews accomplished guests as they explore the mindset and habits that led to their remarkable achievements, and is the co-founder at MindsetMaps™  International, a company that offers a set of unique products and tools that help users align and re-set their minds to reach their next-level goals. Mickey joins us today to get into all things mindset, from uncovering your purpose to optimizing your impact. We discuss the scope and key findings of his mindset research and how he helps purpose-driven leaders optimize their impact. Mickey also expands on his own daily mindset practice, the importance of seeking out trusted feedback, what participants can expect from the MindsetMaps™ Coach Certification, and much more! To hear the full scope of our conversation, be sure to tune in today! 

Key Points From This Episode:

• Mickey’s background in psychology, corporate work, sales, coaching, and entrepreneurship.
• How he discovered and honed his interest in mindset research.
• Why having a higher purpose drives you up the corporate ladder.
• How to effectively instill the importance of belief and purpose in your team.
• An overview of the three mindset levels that Mickey uncovered in his mindset research.
• Key insights into how he helps purpose-driven leaders optimize their impact.
• Why you need to be clear on your unique gift before you start selling or marketing.
• Maintaining your mindset over time and why it’s okay to change your mind.
• The research that underpins Mickey’s mindset coaching framework.
• Unpacking the concept of “the second mountain” and how to approach it.
• The role of mindset in Mickey’s life and how he cultivates it through daily practice.
• Why seeking out trusted feedback is essential for success.
• What you can expect from the MindsetMaps™ Coach Certification.

Links Mentioned in Today’s Episode:

Mickey Feher on LinkedIn

Mickey Feher on Instagram

Mickey Feher on X

Mickey Feher on Facebook

The Mantorshift Initiative

MindsetMaps™

MindsetMaps™ Coach Certification and Mindset Training

Robert B Dilts

David Brooks

The Second Mountain: The Quest for a Moral Life

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes

Are you looking for improved marketing strategies for your company? Are you interested in the role of AI in marketing and enhancing your brand? In this episode, we delve into the intricate world where cutting-edge technology meets timeless marketing strategies with Stephen Hilgart. Stephen is a dynamic entrepreneur, business strategist, and marketing expert. With over 20 years of experience honing his professional skills, he has amassed a wealth of knowledge and expertise in driving business success. In our conversation, we discuss Stephen's path into marketing, how he is revolutionizing the space, and his keen interest in AI. He unpacks the impact of AI on company work processes, the controversy surrounding it, and why expert knowledge is essential to using it effectively. Discover why understanding your outcome first when using AI is critical, the typical challenges of using AI, why companies need to embrace it, and the various marketing-relevant AI tools available. Gain insights into ways to improve your marketing outcomes and why sticking to marketing basics is vital. Stephen also shares valuable marketing advice and details about a special offer he has for listeners. Join us to gain a deeper understanding of AI's role in shaping industries and optimizing marketing strategies for success in today's dynamic landscape. Tune in now!

Key Points From This Episode:

• Stephen’s background, diverse professional experience, and interest in AI.
• An overview of how AI is impacting various industries and the world in general. 
• Hear why companies need to start accepting and embracing AI.
• The potential consequences for companies that do not incorporate AI.
• Why asking great questions is key to getting great answers. 
• Uncover the common misconceptions surrounding AI and user pitfalls.
• Learn how to effectively use AI while maintaining authenticity.
• His perspective on utilizing AI images for marketing purposes.
• He shares what he is most excited about in the technology space.
• Actionable steps to enhance your marketing strategy with AI tools.
• Discover the tenets of effective marketing as a business owner.
• Find out how to contact Stephen and an exciting offer he has for listeners.

Links Mentioned in Today’s Episode:

Stephen Hilgart

Stephen Hilgart on LinkedIn

Stephen Hilgart on X

The Path

ChatGPT

Sora

Leonardo AI

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes

If you’re a coach, it’s highly likely that you are passionate about helping others get in alignment with their dreams, their lives, and their purpose. But if you’re pouring the majority of your time and energy into other people, there’s a surprisingly high chance that you might actually be out of alignment yourself – and even suffering from burnout (or fast approaching it). In today’s episode, we get into the four ‘Ps’ and the ‘C’ of Doom, also known as burnout. We unpack what we can do to avoid the circumstances that lead to burnout, steps for bringing us back into alignment with our purpose, and how we can learn to let go of a mindset of scarcity and step into one of abundance. Tune in to hear Ryan Lang and Brook Bishop’s insights on the causes of burnout, how to address them, and why it’s so difficult to recognize burnout when you’re in it (especially if you’re a high achiever). Join us for this important conversation on burnout, coaching, and getting your groove back!

Key Points From This Episode:

• Taking a closer look at the prevalence of burnout among coaches.
• The concept of the first ‘P’, ‘Progress equals happiness’, and how it relates to burnout.
• Why it’s so important to get clear on the definition of progress for yourself.
• Tips on how to determine where you’re at and what progress looks like for you.
• Being in alignment with the second ‘P’, your ‘Purpose’.
• How being out of alignment can cause burnout.
• Simple steps for connecting to your purpose on a daily basis.
• Contextualizing the role of the third ‘P’, ‘Psychology’ in burnout.
• Shifting your mindset and examining your psychology as a coach.
• How to start showing up as a business owner and entrepreneur, rather than an employee.
• Understanding the fourth ‘P’, the ‘Plan’, and how it relates to burnout.
• Why your plan doesn’t need to be perfect before you take action.
• Advice on figuring out where you might be stuck.
• Insights on how you can learn to plan differently.
• The ‘C’ of Doom, ‘Chasing Certainty’, and its relationships to a mindset of scarcity.
• Reflections on why not everyone is meant to be business owners.
• As always, remember to reach out if you have any questions or feedback!

Links Mentioned in Today’s Episode:

Tony Robbins

Mel Robbins

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners
Empire Academy

Welcome to the first episode of The Coaching Equation, a show helping you take your coaching business to the next level. In this episode, we sit down with Rory Vaden, author of Take the Stairs and Co-Founder of Brand Builders Group, to unpack why you need to have a personal brand in today’s market, how to start building a personal brand, and what a personal brand is not. Rory is a renowned New York Times bestselling author, respected entrepreneur, and Hall of Fame speaker dedicated to empowering small business owners to amplify their reputation and revenue. In our conversation, we discuss the role of faith and trust in achieving your true potential, what it means to take inspired action, and why pursuing your goals with full force is vital. We explore why God does not give you everything you want and the value of failure in achieving your goals. Discover why you should save the best for first, why trust must happen before a transaction, and the fundamental pillars of creating content. Gain insights into the business of speaking, fostering trust with your clients, leveraging your greatness to make a difference, and more! We also delve into topics Rory has never discussed before, so this is an interview you don’t want to miss! Tune in to discover the secret sauce for creating a personal brand with Rory Vaden!

Key Points From This Episode:

• Background about Rory, his roots in sales, and how Brand Builders Group was born.
• Hear the real reason why Rory and AJ sold their previous business.
• How he navigated the emotional upheaval after selling the business.
• Explore reconciling your hopes and dreams with your failures.
• Finding a balance between working too little and working too much.
• He shares his perspective on faith and the perspective it provides. 
• Discover what a personal brand is and what it is not.
• Why cultivating trust should come before the transaction.
• Unpack Rory’s approach to content: the Modular Content Method.
• Making a difference in the world through your personal brand.
• The best piece of personal branding advice that Rory has ever been given.
• Common misconceptions about the business of speaking.
• Final words of advice Rory has for listeners.

Links Mentioned in Today’s Episode:

Rory Vaden
Rory Vaden on LinkedIn
Rory Vaden on X

Take the Stairs

Brand Builders Group

Brand Builders Group Free Call

The Influential Personal Brand Podcast

The Influential Personal Brand Podcast on Stitcher

The Influential Personal Brand Podcast on Apple

AJ Vaden on LinkedIn

AJ Vaden on X

Lewis Howes

School of Greatness Podcast

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

Welcome to the introductory episode for The Coaching Equation Podcast, brought to you by Empire Partners! Join our hosts, Ryan Lang and Brook Bishop, as they share the origin story behind their business partnership (and friendship), the founding of Empire Partners, and the key idea that started it all. Tuning in you’ll learn how they are helping more coaches live out their mission, the experts you can look forward to hearing from on this show, and why Ryan and Brook want to provide listeners with the knowledge they need to go out and build profitable, sustainable, and scalable coaching businesses. Find out how Empire Partners is helping their clients cut through the noise with proven strategies so that they can build thriving coaching businesses that are not just profitable, but also impactful. You won’t want to miss the eye-opening origin story behind The Coaching Equation Podcast and Empire Partners. Tune in now for all the fascinating details!

Key Points From This Episode:

• An introduction to the Coaching Equation Podcast!
• Background on our hosts Ryan Lang and Brook Bishop.
• How Brook and Ryan became friends and business partners.
• The origin story behind their company Empire Partners.
• Why so many excellent coaches need more business knowledge.
• How they are helping coaches go from side hustle to full-time.
• Some of the experts we’ll be having on as guests.
• What you can expect to learn from upcoming episodes.
• Why we want to hear from you, our listeners!

Links Mentioned in Today’s Episode:

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy