On this episode I talk to John Pettrone, President at Practis. 

Practis is a full service digital marketing agency that works with thousands of healthcare providers across the US. We talk about the best question to ask in regards to your marketing, and how often you should launch a new website.

Milan Kowalewski is a marketing consultant & strategist that helps aesthetic & cosmetic providers take their business to the next level with smart design, sound advice, & creative video.

On this episode, we talk about his 4-step creation process in working with clients:

Join us as we dive into his playbook and realize the impact of creative videos playing a pivotal role in healthcare clinics' success by increasing engagement, building trust, educating the audience, and promoting their services effectively in a visually appealing and emotionally engaging manner.

The market is obviously shifting.

If I had six minutes to recommend a few actions you could take, immediately, to shrink your expenses (and grow your profit), here they are.

This is not earth shattering (though you may not have considered the first two) but they are fairly easy to implement and they could mean hundreds of thousands of dollars in profit.

Patient No-shows and last minute cancellations are one of the most expensive problems that can plague a clinic.

It can cost hundreds of thousands of dollars per year in lost surgical volume and open time blocks in the schedule.

Larry Guzzardo has built a career helping medical clinics around the country fix this problem.

On this episode we talk about:

Listen as I interview my friend Melanie about why she chose to fly to Mexico for bariatric surgery. 

At Boost, we don't think any clinic should compete with Mexico. The price war is a race to the bottom that you don't want to win. BUT, if you are going to differentiate yourself, you have to provide a different experience for your patient leads. 

We talk about the patient experience, taking care of patient leads, and the biggest "lever" for clinics to pull if they want to see more patients. 

Let me be the first to say... talking about credit card transactions feels boring and most credit card processors seem sketchy. But last year I interviewed Dave for the first time. Dave Iava is the COO of Pair Payments. The focus of Pair is eliminating credit card fees for companies. 

Recently, one of our Boost clients switched to Pair Payments. They saved $7,800 in credit card transaction fees in the first month. That's just a few dollars shy of $100,000 per year.

Check out this episode to hear more.

If this episode piqued your interest, Dave can be reached through the Pair website at https://www.skypaymentsgroup.com/medical

On this episode of the Boost Podcast, Jonah Selner joins Matty to talk about marketing automation and where the future of private practice marketing is headed.

They discuss:

-The definition of marketing automation

-Ethical and effective marketing automation

-How Boost uses automation to help private practices grow

On this episode of the Boost Podcast, Attorney Ericka Adler, joins Matty to talk about health law. Ericka does a TON of work with mergers, sales, and acquisitions of healthcare entities and has extensive experience in completing transactions with private equity (MSOs!), hospitals, and other third parties.

They discuss:

-Mergers and Acquisitions of Medical Practices

-What to Consider Before Selling Your Practice

-How to "Get your house in order" Before Selling

Check out Ericka's podcast, HealthLaw HotSpot. 

In this episode, Matty interviews Suzanne Baeke from BLISCare. For over 15 years, BLISCare has been offering surgical complication protection.

They discuss:

Research shows that problems get our attention and lead us to action much more effectively than solutions do. 

Yet, most of us don't talk about problems when marketing to new patients.

We only talk about solutions.

This is likely the most expensive issue in medical marketing.