Jonah and Matty discuss a classic marketing book by Sean D'Souza called The Brain Audit. The book explains how the brain processes information and gives great insight into why patients "buy" or not. 

In this episode Matty and Jonah talk about:

In this episode, Don Thompson talks about managing a bariatric clinic with 3 surgeons and 24 staff members. 

We discuss a few of the reports he keeps an eye on to keep the O.R. full and the clinic running on all cylinders.

In this episode, Matty and Jonah talk about the philosophy Boost has for bariatric lead generation and lead nurturing.

We cover:

Verifying patient benefits can be a pain. Not only does it require extra staff, but if it's not done quickly you can lose surgical volume.

In this episode, Jonah talks to Ben Kocaj about the solution he's built for bariatric benefits verification.

There's been a lot of talk lately about private equity, venture capital and what the future looks like for independent practice. On this episode, I talk to Kate Othus, CEO of Health Professionals Alliance (HPA). 

Unlike most organizations, which seek to own or control practices, HPA is on a mission to preserve independence in healthcare. Doctors in private practice join HPA as a member, which brings buying power, industry leverage, organization, and greater efficiencies, without selling or giving up autonomy in how you treat patients or run your business.

You can read more about HPA on their website 

https://hpamembers.com/

My first car was a 1984 Honda Accord. You could probably find one today for $1,000.

And then there's a Lamborghini Veneno. Price is $4 million.

Both of these cars could get you to the store and back, right?

So if they do basically the same thing, why on earth would someone pay an extra $3,999,000? The answer to that question gives us insight into every bariatric clinic on the planet. What makes patients choose you?

There are a few potential reasons. But there's only one that matters most of all.

Emotion

If you are like most private practice surgeons, you didn't get much training on how to craft a working business plan. 

On this episode, Dr. Sunil Bhoyrul joins me to talk about: 

Dr. Sunil Bhoyrul is the Chief of Surgery at Olde Del Mar Surgical. 

Dr. Bhoyrul completed his undergraduate and medical school at the University of Aberdeen in Scotland. He then began his surgical training in London, England and became a Fellow of the Royal College of Surgeons (FRCS) of England in 1993. He was fellowship-trained in Advanced laparoscopic surgery at the University of California, San Francisco before completing his Surgical Residency at Stanford University Medical Center.

This short episode is an interview with one of my best friends, Dr. Dagley. 

aka "Dag" 

aka "The Dagger" 

We talk about: 

Recruiting great people is painfully challenging right now. 

In this episode, Jonah and Matty talk to Robyn Reis, a professional recruiter and coach in the dental industry. 

We talk about:  

More and more small companies are passing credit card fees back to the customer (and the customer is okay with it!). 

I interview David about how his company helps businesses be more profitable by avoiding credit card fees.

This seems like the future in medicine.