The Patient Conversion Podcast

Patient No-shows and last minute cancellations are one of the most expensive problems that can plague a clinic.

It can cost hundreds of thousands of dollars per year in lost surgical volume and open time blocks in the schedule.

Larry Guzzardo has built a career helping medical clinics around the country fix this problem.

On this episode we talk about:

Listen as I interview my friend Melanie about why she chose to fly to Mexico for bariatric surgery. 

At Boost, we don't think any clinic should compete with Mexico. The price war is a race to the bottom that you don't want to win. BUT, if you are going to differentiate yourself, you have to provide a different experience for your patient leads. 

We talk about the patient experience, taking care of patient leads, and the biggest "lever" for clinics to pull if they want to see more patients. 

Let me be the first to say... talking about credit card transactions feels boring and most credit card processors seem sketchy. But last year I interviewed Dave for the first time. Dave Iava is the COO of Pair Payments. The focus of Pair is eliminating credit card fees for companies. 

Recently, one of our Boost clients switched to Pair Payments. They saved $7,800 in credit card transaction fees in the first month. That's just a few dollars shy of $100,000 per year.

Check out this episode to hear more.

If this episode piqued your interest, Dave can be reached through the Pair website at https://www.skypaymentsgroup.com/medical

On this episode of the Boost Podcast, Jonah Selner joins Matty to talk about marketing automation and where the future of private practice marketing is headed.

They discuss:

-The definition of marketing automation

-Ethical and effective marketing automation

-How Boost uses automation to help private practices grow

On this episode of the Boost Podcast, Attorney Ericka Adler, joins Matty to talk about health law. Ericka does a TON of work with mergers, sales, and acquisitions of healthcare entities and has extensive experience in completing transactions with private equity (MSOs!), hospitals, and other third parties.

They discuss:

-Mergers and Acquisitions of Medical Practices

-What to Consider Before Selling Your Practice

-How to "Get your house in order" Before Selling

Check out Ericka's podcast, HealthLaw HotSpot. 

In this episode, Matty interviews Suzanne Baeke from BLISCare. For over 15 years, BLISCare has been offering surgical complication protection.

They discuss:

Research shows that problems get our attention and lead us to action much more effectively than solutions do. 

Yet, most of us don't talk about problems when marketing to new patients.

We only talk about solutions.

This is likely the most expensive issue in medical marketing.

Jonah and Matty discuss a classic marketing book by Sean D'Souza called The Brain Audit. The book explains how the brain processes information and gives great insight into why patients "buy" or not. 

In this episode Matty and Jonah talk about:

In this episode, Don Thompson talks about managing a bariatric clinic with 3 surgeons and 24 staff members. 

We discuss a few of the reports he keeps an eye on to keep the O.R. full and the clinic running on all cylinders.

In this episode, Matty and Jonah talk about the philosophy Boost has for bariatric lead generation and lead nurturing.

We cover: