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The Pattern
The Pattern episodes
- No. 43: China is turning stealth wealth into a product category before the West notices.
Culture Pulse: 68
China moved from megabrands to stealth wealth while the West optimised distribution. Stealth wealth is now a product category, not a styling choice. Nike bets the World Cup can fix what pricing could not.
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6 min - No. 42: Luxury learned from Shanghai. Now it has to unlearn everything else.
Culture Pulse: 68
China's luxury market has moved from status spending to stealth wealth in 12 months. The playbook that worked for two decades is now obsolete. Today's Pattern: culture moves before markets do.
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5 min - No. 41: The first casualty of the Iran war is pricing power
Culture Pulse: 74
Oil prices are forcing sportswear brands to decide if customers will pay more for the swoosh. External shocks expose which brands actually own pricing power. The Pattern, April 6.
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5 min - No. 40: Corporate acquisitions are now about buying narratives instead of revenue streams
Culture Pulse: 68
OpenAI reshuffles execs post-Sora. Margiela splits fragrance into mass vs. collector. VCs now pay rent for 29-year-old AI founders. Nike's Final Four monopoly ends in July. The Pattern, 5 April 2026.
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5 min - No. 39: AI companies are buying both media properties and biotech startups this week
Culture Pulse: 72
OpenAI bought a podcast, Anthropic bought biotech, Columbia hired from Skims. Everyone's learning: category expertise matters less than manufacturing cultural authority.
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5 min - No. 38: Media platforms are becoming publishers by acquiring their own creators
Culture Pulse: 72
OpenAI bought a podcast. Beehiiv killed its commission. Columbia hired from Skims. Platforms are collapsing into publishers because distribution alone isn't defensible anymore.
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5 min - No. 37: Legacy conglomerates are merging whilst their brands collapse separately
Culture Pulse: 78
Legacy conglomerates merge whilst their brands collapse. L'Oréal/Kering partner on longevity. Google goes screenless. Calvin Klein gets a boost from 90s TV costumes. The Pattern, 2 April 2026.
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6 min - No. 36: AI funding reaches religion levels whilst AI products keep collapsing
Culture Pulse: 78
OpenAI raises $3B from retail investors at $852B valuation whilst AI products keep shutting down. Allbirds sells for $39M after $1.7B peak. Funding hits fever pitch as products collapse.
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5 min - No. 35: The Phoebe Philo diaspora now runs half of luxury fashion
Culture Pulse: 68
The Phoebe Philo diaspora now runs half of luxury fashion. Plus: why LVMH, Kering and Richemont are all recalibrating at once. The Pattern, 31 March 2026.
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6 min - No. 34: Big Tech wants fashion's cultural gravity while fashion rewires for survival
Culture Pulse: 68
Tech wants fashion's cultural gravity. Luxury strips to essentials. Both respond to the same threat: AI abundance erodes scarcity. Whoever controls meaning wins.
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5 min
About The Pattern
From the publisher's feed
Before it's obvious. Daily culture intelligence from 150+ sources. Fashion, design, technology, brands, music, art, and lifestyle. The patterns others miss, every weekday morning at 8:30am UK time.