Paul Grant Truesdell, J.D., AIF 0:08
Well, good morning, good afternoon, or good evening. It is Monday, September the 14th, and it is 2026. So today, I thought I would start reactivating the Paul Truesdell podcast and start doing things a little bit different, kind of telling you what we're doing and why we're doing it, because I think it's important for me to talk to you in a way that we're having a real conversation and talking about things that may you may not know how things have developed over the years, and it's been you know really quite amazing the way things have have occurred. I mean, I did a lot of of conversations called workshops, and we did these workshops at the in Ocala, in in in Zephyr Hills, Dade City, Tampa, San Antonio, and as time has developed, I I've always used technology pretty efficiently and effectively. We used to hand out cassette tapes. Always I handed out cassette tapes, and then I handed out VHS tapes, then CDs. We never did DVDs. I never really quite caught on. And eventually, we would we would provide people online access, and that has been hard. If you go back into what was going on in the 1970s and into the 80s, when you had reel-to-reel tape, like like I have right over here, that was something that was really quite amazing. Cassettes, wow, fantastic! I mean, remember driving my Datsun b2 10 into into college, and I'm going down the road, and I can pretty well just curate my own information. We would take tape recorders into some of our big lecture halls, and I could listen. It was just-it's totally nothing the way it is today. You know, life evolves. There's no doubt about it. But what I want to do is talk to you a little bit about my personal business background when it comes to the fact I've been doing audio and video for a long, long time, many, many years, and don't really need these things. And I have an undergraduate degree in communications. In communications, whether it's audio and video or or reading, you know, you have to have a sender and a receiver. And for communications to exist, there has to be a link between the sender and receiver, and that's a lot more difficult than you think because when you have a sender and a receiver, and the wavelengths are off, you you you don't have communication. That's that's all there is to it. So you might be thinking, well, that's kind of Captain Obvious. It's not, because getting people together, as I did yesterday, we had about 75 people all together attend our casual conversation at Stone Creek, at the reunion center, and I talked. The talk was wealth is more than money, and I think it made the point, without any in-depth financial discussion. A lot of what goes on in life is luck, and if wasn't for bad luck, some people would have no luck at all. And I told everybody there that the reality is is that every one of us there was lucky. We're lucky because we made it. And I started off with a little joke: if anybody arrived with a golf cart, they show your hands. And I said, just think about how lucky you are, because so many people don't stop at a stop sign; they just roll through it. And if you go to village-news.com, I think it is. Anyways, it's village news. You're always reading about accidents involving carts and people driving into ponds and flipping them and killing themselves. It just is what it is, and so we're lucky we all got here today. Yay! That's a fantastic thing. As you see on the screen, the next conversation will be October the 11th, and if you want to make a reservation for that, call 352-612-1000. But you know, audio and video. Radio has have changed as time gone along, and what people did years ago, Jack Benny, and and they would make their radio broadcasts, and they would make noises, and and you know, let's say like for example, you want to have sound of let's say something fluttering, and they would they would go, and they would make the noise and do whistles and all sorts of different things. Well, that was the days of radio, terrestrial radio, and these Foley sounds are still available. But today, it's it's just amazing.
Paul Grant Truesdell, J.D., AIF 5:40
I mean, everybody can do anything they want, and the development has been quite amazing. Now, when we started years ago, I remember being in Donellan, where we we had an office there for a while, and I told a lady that we were doing more and more video, and she said, "Oh dear, you're doing porn, and if you think about it, back in the day, a lot of video when it started was porn, and that was her mindset. I thought, well, now I know where you, I know what you're looking at. It just kind of, kind of made me chuckle a little bit, but everything has developed, and for people who are today, right now, they just don't know how much things have developed. One of the reasons I do not work with younger people is because they know everything, and it's it's not worth the time and effort. If somebody is actually willing to, you know, follow the protocol, I'll entertain it. But it's only on a fee for service. It's not on a product distribution basis. It's it's a fee for service, and the fees for people who are under the age of 40 are double what they are for people over the age of 40, because it's just too much extra work. And so, as we started, we started with one studio, and the equipment was difficult, dial-up, and you know these are the days of the old AOL, and you've got mail with Meg Ryan and Tom Hanks, that type of stuff, and it was tough. We started off with a company called Icecast. I still have Icecast. We would do live broadcasts. Well, what do we got going on now? Well, now I have two solo studios. I have the Monkey House here, and then I have the brick house, and then I have a portable studio that we are completely redoing because technology is amazing. And then at the office, what we're doing is we're doing a new studio, a big, massive new studio, because we're going to be doing some more commercial type podcasts, all about longevity, life expectancy, living a longer life, and higher quality. And I've got a business partner, Mike Crimmy, is coming in on that, and it's it's going to be, I think, really really interesting as we we move along. So when we look at how things have developed, sometimes people get a little anxious and say, "Well, you know, this is how I do it, and oh, everything is shorts or everything is reels or everything's on Instagram. Well, that's not true. You've got Facebook, you've got Instagram, you've got Snapchat, you've got God knows all the different social media outlets out there, and then you have YouTube. But one of the most important things to understand is, for for if you're watching this with me, is I have been doing this for a long, long time. I mean, a long time. I had one of the original Twitter accounts, one of the original YouTube accounts, one of the original Facebook accounts. I was one of the first people to actually use Facebook when when they started doing video, and when it first started, boy, you had to be a celebrity and you had to have enough followers. But a lot of that was shut down because of liberals who controlled social media networks, and the shadow banning was real, and I I wasn't going to take that stuff. So I've shut down and lost a lot of viewers, and just not going to take it over the years. So we're coming back and doing some more things on YouTube, we've put things up, taken it down, kind of modified it. But here's the thing, I don't care anymore. My clients generally come to me on my website, paultruesdell.com. From there, they springboard to all the other websites we have, and. That seems to be the best way to do it, and for us, I just really do not care about, you know, if you have listeners in Seattle. Oh, that's fine, but I don't have paid advertising. I don't care about it. It's meaningless to me. What we do is we we serve our clients, and this is just a great way of providin...