Would AI Recommend Your Bank or Credit Union?
More and more people skip Google and go straight to ChatGPT, Claude or Gemini with questions like "Where can I get the best auto loan near me?" Those AI answers often name only one to three companies, not the usual page of ten. So is your financial institution one of them?
On this episode of The Payments Podium, I sit down with Avi Mash and Jody Flournoy, co-founders of Scanley, to talk about AI search visibility for banks and credit unions. We cover:
How consumers are really using AI to shop for cars, loans and financial services
Why AI answers lean on reviews, Reddit threads and other third-party sources, not just your marketing copy
What a bank or credit union can do to show up in AI answers, starting with an audit of what AI is already saying about you
Why local results are harder to measure, and why that matters for community institutions
The low-hanging fruit: missing product pages, unpublished rates and the hard numbers AI likes to cite
For the "over my dead body" crowd: Jody's highway exit sign analogy for why sitting out AI only hurts you
Chapters
0:00 Intro
0:14 Welcome: do you pop up in AI?
0:41 People are skipping Google and going straight to AI
2:35 Jody's car-buying story: AI as a personal shopping assistant
5:41 How does a bank or credit union get on the AI list?
8:47 Finding the best deal: a 0% Ford (and the G Wagon)
9:39 It's not just SEO: reviews, Reddit and sentiment
12:26 Real-world example: paymentsprofessor.com
15:01 Location matters: local AI searches
17:09 Do you have to talk to every AI engine?
18:44 From buried citation to front and center
21:36 "A race to be first to be third": overcoming fear of AI
22:24 The highway exit sign analogy
24:12 Closing thoughts on AI and the future of banking
26:01 How to reach Scanley
Connect with Scanley
Website: https://meetscanley.com