In this episode, hosts Grant Evans and Justin Hanna are joined by Jack Frimston and Zac Thompson, Co-Founders of We Have A Meeting, for a conversation on how modern sales is evolving far beyond traditional cold outreach.
Jack and Zac share the story behind leaving the 9–5 world to build We Have A Meeting, the early realities of betting on themselves, and how they turned a fresh approach to sales into a growing brand, podcast, and community. The discussion explores why cold calling is far from dead, how buyer behaviour has changed in recent years, and why the best sales teams are now combining outbound, content, storytelling, and personal branding into one connected strategy.
They also unpack the growing role of LinkedIn and social selling, why authenticity matters more than polished corporate messaging, and how content is increasingly becoming a core commercial lever rather than just a marketing exercise. Along the way, the conversation dives into their book Sales Is Therapy, the psychology behind modern selling, and what separates great sellers from transactional ones in 2026.
From podcasting and audience-building to founder mindset and the future of outbound sales, this episode explores what the next generation of sales leadership really looks like.
Plus, Jack and Zac step up for The Payments Shed’s legendary Shelf of Shame — calling out the sales trends and clichés they’d happily banish forever.
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The Payments Shed Podcast is headline sponsored by ISX Financial.
ISX Financial, delivers a unified ecosystem with multi-currency accounts, online payments, real-time UK and EU transfers and global mass payouts. Within that platform, PaidBy® provides Pay by Bank with real-time settlement notifications, automated reconciliation and integrated refund management. One partner, one integration — helping your business transact with confidence.
Learn more at www.isx.financial
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The Payments Shed Podcast is sponsored by Cyclops.
Cyclops is a crypto and stablecoin infrastructure platform for payments companies, enabling PSPs, acquirers and processors to offer crypto acceptance, stablecoin settlement and payouts without building their own blockchain stack. It provides a unified solution for pay ins, payouts and fiat to digital asset conversion, with simple API or low code integration. Built specifically for the payments ecosystem, Cyclops focuses on making stablecoins practical, scalable and commercially viable.
Learn more at - https://www.cyclops.io/
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The Payments Shed Podcast is supported by PCN.
PCN is a boutique recruitment agency rooted in Amsterdam, driven by a singular mission: connecting top talent with industry leaders. PCN specialises in five core pillars — Fintech, Cybersecurity, SaaS, E-Commerce, and Salesforce — backed by a global network across borders.
Learn more at - https://teampcn.com/
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Disclaimer. Any views or opinions referenced in this podcast episode are our own, or those of our respective guests, and they do not represent any views, opinions, or statements from our respective employers, or those of our guests. Additionally, any views expressed here are not intended as investment, legal, tax, or financial advice.