One of the most significant shifts in the payments landscape is the digital-first revolution. Digital payments have become pervasive, making financial transactions faster, more secure, more convenient, and more efficient.
During a PaymentsJournal podcast, Erika Dietrich, Vice President, Global Fraud Prevention Risk Services at ACI Worldwide, and John Buzzard, Lead Analyst for Fraud & Security at Javelin Strategy & Research, shared what it means for merchants to adopt a convenience-first approach for payments and the role of 3D Secure.
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Leveraging a Hybrid Journey to Create a Seamless Customer Experience
Consumers today continue to seek ways to purchase products, pay their bills, and even obtain banking services through digital methods. These capabilities are continuing to expand into other purchases.
“I recently purchased a car, and the only thing that I did physically in person was drive the car,” Dietrich said.
“The legal agreement, the loan, as well as the insurance and DMV, it was all done over my mobile phone. Everything is becoming very, very digital.”
To keep up in this convenience-first environment, merchants must ensure they are offering the payment methods consumers wish to use—whether that’s Apple Pay, BNPL, or real-time payments.
Additionally, with customers desiring more digital transactions with less physical contact, it is vital that all data is authenticated to verify the identity of the customer.
But with the advent of any new technology, a lot of testing occurs and much remains a work in progress. That’s why it’s crucial that continued improvements are made and customer satisfaction is achieved.
With the growing consumer demand for the newest payment methods, orchestration is a powerful tool to streamline the payment development process. By using orchestration, companies can leverage their current infrastructure, develop new workflows, and create new integrations to support new payment technologies in a more cost-efficient manner.
“One of the things that I find incredibly annoying is what I call the duplication of inconvenience,” Buzzard said. “When you enter an IVR and you enter your date of birth and your social, you’ll eventually find yourself, sometimes during a customer journey, in front of a representative of that company.