As the world increasingly becomes digital, digital wallets continue to grow in popularity. As a preferred method of payment for many customers, they offer a host of benefits. These include the ability to simply tap a smartphone to purchase goods and services, the capability to store numerous debit and credit cards, as well as to house loyalty program information. What’s not to like?
The PaymentsJournal podcast was joined by Damany Abernathy, Executive Director of Solution Engineering at CSG Forte, and Christopher Miller, Lead Analyst in Emerging Payments at Javelin Strategy & Research, to discuss the expanding popularity of digital wallets, as well as the security challenges and inherent risks of their growing use.
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What Has Driven the Growth of Digital Wallets?
Amid widespread fear of contracting COVID-19 during the start of the pandemic, contactless payments became increasingly important for consumers. According to Abernathy, the pandemic contributed to the disruption of payments, bringing about a new normal. Paying with cash was no longer desired, and anything that provided a cashless environment reigned superior.
“From a U.S. perspective, I don’t believe there was a singular event, but rather it seems there was a trifecta of sorts that aided in its surge—that being EMV (Europay, Mastercard and Visa, an embedded-chip technology designed to limit fraud), COVID-19, and Millennials, including those generations after,” Abernathy said.
“I do recognize that the weights of the aforementioned aren’t equal, but each played their respective part. EMV was the primer that forced the shift in tendering behavior.
“Then we moved from swiping to inserting and tapping. But it was the cost and complexity of integrating EMV that caused many merchants to seek alternative acceptance methods that aided in digital wallet normalization.”
On the merchant side, Abernathy added, digital wallets presented many benefits, including a faster checkout experience, a reduction in cart abandonment, and enhanced levels of security that nearly eradicate the risk of fraud.
“One thing that we have seen is a reemergence in some cases of cash transactions, at least even in younger generations,” Miller said.
“The notion of envelope budgeting as a way of controlling expenditures had,