The People Catalysts

Craig Hettrich leads 3 CEO Peer Advisory Groups for Renaissance Executive Forums- Greater Sacramento and is a Gazelles International CEO Strategic Advisor. He provides premium CEO peer learning environments and serves as a catalyst and mentor to CEOs in developing highly differentiated and thriving businesses.

Craig has over 30 years of experience as a CEO, President and Senior Sales and Marketing executive in the Food Industry. Craig’s career includes positions of increasing leadership positions with Nestle and General Mills as well the role of President of American Seafoods International and of Eskimo Pie Inc. Until recently Craig had spent the last 4 years as CEO of Sacramento based Java City.

• Why smaller businesses need help focusing in on what they need to change to reach the next level
• The lessons Craig learned at Nestle that made him realize that he wanted to focus on mentorship in his career
• How Craig helps business owners that succeeded but need more knowledge to grow their businesses
• How Craig helps teams figure out their structure
• Why your core values have to widely known
• Craig’s behavioral profile
• Why culture is what you do — not what you say
• How Craig coaches business owners and their teams to allow the owners to step back from controlling all aspects of their business
• A story of how Craig brought together divisions of Nestle that weren’t working together well
• Why taking off your “sales hat” is sometimes the best way to make a sale
• How to make the decision on who to partner with
• Why leadership skills are more important than anything else

• Website: www.executiveforums.com

Steve Jobs is credited with turning around and making Apple the most successful company in the world. However, when he died, the unconscious formula he followed died with him. Since then, Apple has been successful but challenged to continue its phenomenal success as a disruptively innovative company.

Dr. Mark Goulston is widely regarded as a “people hacker.” Beginning as a UCLA professor and crisis psychiatrist, Mark specialized in suicide, then was an FBI and police hostage negotiation trainer, then was a high-profile trial consultant. Mark spent the past two years “hacking Steve Jobs” and speaking around the country on how to think like Jobs when marketing. In his one-man show, he doesn’t play Jobs… he is Jobs and tells the story of turning around Apple between 1997 when he returned to 2007 when he introduced the iPhone and then takes questions as Jobs.

Mark is also the author of seven books including “Just Listen,” the top book on listening in the world, and “Talking to Crazy,” which was a 2016 finalist in the audible book “Oscars.

• What Mark learned about relating to people when working on suicide prevention
• Why you need to listen to others without memory or desire
• How to relate to middle-aged men that have dealt with a lot of disappointment in their lives
• How Mark “people hacked” Steve Jobs
• Whoa, wow, hmm, yes: the secret of Steve Jobs
• Why Mark decided to play Steve Jobs in his talks
• Why Apple hasn’t been as strong since Steve Jobs died
• Why focus is the most important thing for success
• Why Steve Jobs never asked for help
• Why you need to create products that actually help people and are incredibly reliable
• Mark’s upcoming event where he is playing Steve Jobs

• Website: markgoulston.com
• Website: goulstongroup.com
• April 27th Event “Steve Jobs Back from the Dead”: csudhei.org/ei-events
• Book: “Just Listen: Discover the Secret to Getting Through to Absolutely Anyone“
• Book: “Talking to Crazy: How to Deal with the Irrational and Impossible People in Your Life“
• Mark’s Business Journal’s syndicated column: www.bizjournals.com/bizjournals/bio/34052/Dr.+Mark+Goulston