Have you ever tried Nam Prik Pao?
It’s maybe one of the greatest condiments EVER! In this episode of The Perfect Bite, host Sarah Perkins talks with Palita Sriratana, the founder of Pink Salt Kitchens and the creator behind the cult-favorite Thai chili jam Nam Prik Pao.
Palita’s journey is anything but ordinary. From growing up in Bloomington, Illinois, learning family recipes alongside her grandmother, to walking away from a pre-med path to follow her passion for food, she’s turned creativity, culture, and persistence into one of the most exciting new brands in the Asian CPG category.
Palita shares how her pop-up dinners evolved into a thriving consumer brand, how she built Nam Prik Pao into a nationwide favorite featured on Chopped and at retailers like Fresh Thyme and Here Here Market, and why she believes in doing things slowly, authentically, and with intention.
In this episode, you’ll learn:
- How Palita turned a small pop-up kitchen into a CPG success story
- The origin story of Nam Prik Pao and how it became a pantry essential
- Why balancing tradition and innovation is key to modern Thai cooking
- How Palita bootstrapped her brand while staying true to her heritage
- The power of storytelling, culture, and design in building a food brand
- What it means to grow a business with intention during challenging times
To learn more about Pink Salt Kitchens and Nam Prik Pao, head to www.pinksaltkitchens.com.
You can buy Nam Prik Pao and have it shipped nationwide on www.hereheremarket.com.
You can follow Palita at @hi.palita and Pink Salt Kitchens @pinksaltkitchens on Instagram.
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