As commerce has shifted decidedly in the direction of digital, stemming from the Covid-19 pandemic, brands are scrambling to ensure their products are resonating on the digital shelf. The CPG Guys Sri Rajagopalan and Peter V.S. Bond explore how #DTC brands and retailers provide consumers with the perfect product page experience that ensures optimal consumer engagement, regardless of device or location,  accelerating eCommerce growth. 

Questions Answered:

1. What is the product page - and what is a digital shelf?
2. What are different components of a digital shelf? What are best practices in page layout of these components?
3. What is the role of product images? Where should they be placed? 
4. Should product video be included? What types of videos matter? What is the connection to YouTube?
5. What does the “Buy section” need to include? Can you explain where to buy?
6. What is optimal for Shipping Return & Gifting?
7. How should product variations be displayed? What role does a brand have in this?
8. What is best practice for descriptions? How does it impact SEO?
9. What is best practice for consumer content or UGC? 
10. What about the list page? What is this?

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