Question #1 (01:18): Can you break down the perfect YouTube video receipe with us? 

Question #2 (04:17): Can you tell us what you've learned about the hook, those first 30-60 seconds?

Question #3 (10:24): How can we bring this video recipe into the church world? Can we take portions of the message or the entire message and record a 2 minute intro (the hook) & 2 minute outro (pushing towards a new video) or is it not even worth it at that point? 

Question #4 (17:21): How do you see YouTube contending with the changes we're seeing across the social landscape? Are there any vulnerabilites and is it going to be enough just introducing YouTube Shorts? 

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