Personal branding is a hot topic these days, but the real question is: how do you make a real impact? How do you stand out?

Stephen Scoggins chats with Joseph Shalaby for a very interesting conversation about personal branding, AI, social media engagements, and making a mark. Joe is the founder of E Mortgage Capital, one of the largest independent mortgage platforms in the nation. He is also a very successful content creator, racking up 30-40 million views a month across all social media platforms.

On this episode, he shares how to effectively build a personal brand in today's AI-influenced, content-driven world.

Highlights of this episode:

• How to leverage AI to get ahead

• Be like a TV show – using social media platforms effectively

• What is working and what isn't working?

If you're interested to drive traffic to your business, this is an episode you would want to hear.

Check out Joseph Shalaby at https://www.linkedin.com/in/joseph-s-7611718/. Connect with Joseph and follow him in IG @josephshalaby.