The Pet Photographers Club Podcast Archives

Oh my goodness, it is ALMOST DECEMBER?! Where did 2021 go? To celebrate our annual Black Friday Super Sale, Kirstie and Caitlin took a look back through the 2021 Podcast Archives to pick out our personal top five AHA! moments.

If you missed any of these episodes along the way, consider this your sign to go back and have a listen. Or just tune into this episode and we’ll sum up the best bits for you!

TOP FIVE AHA! MOMENTS

#1 Mark Rossetto’s discussion on establishing a network with industry professional during the Season 8, Episode 3 Expert Panel episode. You can make your networks as official (think Pet Collective a la Marika Moffitt) or as unofficial (Kirstie organised a casual local coffee group) as you fancy!

#2 Mikaela Vargas made SEO simple for us in Season 10, Episode 7. Did you know that Google uses “neural matching” to understand synonyms - meaning we totally don’t have to (and shouldn’t) use the same “xyz location pet photographer” keyword again and again throughout our websites?

#3 Chris Garbacz from Studio Ninja shared a great hack - just use “job types” to track your leads and get detailed reports in your CRM. Listen to Season 10 Episode 6 for more CRM tips - and if you love Studio Ninja as much as we do, you can grab a great discount with the code PPPI50

#4 Zoe Hiljemark helped us practice what we preach with her awesome press release guide. After we interviewed Zoe for Season 9, Episode 6, we used her tips and template to craft our own press release for the 2021 Pet Photographer of the Year Awards - and the results blew us away! Articles were published all around the globe, including in the New York Times, the Telegraph and the Daily Mail. Check out the blog post for Zoe’s tips about how to approach the media here: https://www.thepetphotographersclub.com/the-blog/how-to-approach-the-media-to-promote-your-success-in-the-awards

#5 Meg McMillan is a personal branding photographer and really got our cogs whirring for how we could adapt that business strategy as pet photographers in our Season 10, Episode 5 interview. We especially enjoyed her pricing strategy for microbusinesses.

P.S. Excited for our Black Friday Super Sale?

20% OFF STOREWIDE - USE THE COUPON CODE BLACKFRIDAY
https://www.thepetphotographersclub.com/black-friday

Other upcoming events

21st Nov- Pet Photographers Meet Up in London: Grab an invite
30th Nov- Workshop: IMPLEMENT A PET OF THE YEAR COMPETITION
2022- Business Foundations Challenge: Doors open for January

When Sarah Stangl was faced with the unnerving realisation that her pet photography side hustle was not profitable enough to become her full-time job, she knew she’d have to either raise her prices, or quit altogether. She took the leap, bumped her prices by significant 75% and focused on creating incredible hiking dog photo experiences in the Swiss Alps. Tune into our in depth interview with Sarah Stangl of Abenteuerhunde to find out all about her European adventure dog photography business.

IN THE EXTENDED EPISODE:

* Marketing her adventure dog photography experiences
* Using expos and fairs to gain commercial clients

Click here to listen to the full extended version of this episode in the Memberzone

LINKS:

Website: www.abenteuerhunde.ch
Instagram: https://www.instagram.com/abenteuerhunde.fotografie.ch

P.S. Ready to Raise Your Prices?

Download our Required Average Sale Calculator here: https://www.thepetphotographersclub.com/freebie-required-average-sale

Whether you're just starting out in the world of professional pet photography, or you're a seasoned pro, a familiar trap that many of us can fall into is creating photography for our clients and not ourselves.

Creating a personal photography project will not only reignite your passion for your craft, but it can also seriously boost your business.

Tune into this week’s episode to learn about four ways personal projects have helped increase my client base, revenue and marketing strategies.

P.S. It’s not too late to grab your ticket to the Hair of the Dog Summit - it’s only $10, and runs from Nov 2-4. Both Kirstie and Caitlin will be presenting, alongside a panel of experts covering all sorts of different topics. Don’t miss out!

Charlotte & Craig | Unleashed Education

Have you ever looked at your image and thought "something is just not quite right?" but you can't put your finger on what's making you uncomfortable? It could be one of many things; colour temperature, focus, the dogs expression, to name a few. 

Sometimes all we need is to step back to the fundamentals of photography and look at them as individual aspects. In today's members only episode, Craig and Charlotte do just that as they review the composition of 10 submitted images.

Craig and Charlotte are the co-founders of Unleashed Education. Between them they have over 30 years of photography experience.

Picture this…

You’re heading out to a dog photo session, feeling confident, inspired and excited.

Tucked away in your brain is an entire library of possible shot ideas, with a solid knowledge of exactly how to create each type of shot.

You'll instinctively know how to find the perfect spot, how to use the light, how to handle the dog and which exposure and focus settings to use - plus what to do when things don’t go according to plan!

This is the outcome you can expect after completing Unleashed Education’s dog photography challenges! 

Charlotte Reeves and Craig Turner-Bullock have put their many years of dog photography experience into creating these world-first interactive dog photography challenges.

They guide you step-by-step through the creation of each shot, with an instructional video, plenty of real-life examples and stories, and daily encouragement and inspiration. Plus, heaps of support and added bonuses to keep you engaged and motivated!

Embark starts on November 1 - enrolment closes on October 31, 2021.

They hope to see ready and raring to go at the start line!

LINKS:

Website: https://www.unleashed.education/ 
Instagram: https://www.instagram.com/unleashed.ed/ 

UPCOMING EVENTS

Embark Unleashed Challenge: 1st November 2021
Enrolment closes on October 31, 2021
ENROL NOW

Hair of the Dog Summit: 2-4th November 2021
A three-day online pet photography event for just $10
GRAB YOUR TICKET NOW

Pet Photographers London Meet Up: Sunday 21st November 2021
A casual afternoon catch up for UK pet photographers, details here.

Making the transition from an all-inclusive, digital only photographer, to offering products can be overwhelming. Firstly, there are so many suppliers, and each of them have so many unique products to choose from! And even once you choose products- how do you price them?! Then there is the file handling and the preparing images for print. Is it all worth it?

Paul and Kate of Atkins Pro Lab in Adelaide Australia joined me in this episode to answer all your questions, and to reassure you that it doesn’t have to be complicated.

Click here to listen to the video version of this episode in the Memberzone

LINKS:

Website: https://atkins.com.au/
Instagram: https://www.instagram.com/atkins.pro.lab/

RELATED FREEBIE

Stuck for how to price your products (or pricing in general)? Start with your required average sale. You can work that out with our FREE calculator. Once you have that number you can create a price list that allows your clients to spend that!
ACCESS OUR FREE REQUIRED AVERAGE SALE CALCULATOR

UPCOMING EVENTS

Hair of the Dog Summit: 2-4th November 2021
A three-day online pet photography event for just $10
GRAB YOUR TICKET NOW

Pet Photographers London Meet Up: Sunday 21st November 2021
A casual afternoon catch up for UK pet photographers, details here.

So - be honest with us. Are you up to date with your blogging? Or are you like so many of your fellow photographers, so busy working on all the other areas of your business that blogging tends to fall by the wayside. Is blogging even still a thing these days, anyway?! 

Um yes, yes it is. Tune into our interview with Mikaela Vargas from Pet Marketing Unleashed to learn how you can confidently and efficiently produce blog posts that not only attract your dream clients, but also increase your web traffic and inquiries. We’ve got news for you - blogging is not dead!

IN THE EXTENDED EPISODE:

* Simple Blogging SEO
* Partnering with other pet businesses through blogposts
* How to plan your blogging

Click here to listen to the full extended version of this episode in the Memberzone

LINKS:

Website: https://www.petmarketingunleashed.com
Instagram: https://www.instagram.com/petmarketingunleashed
Unleashed Petpreneurs Facebook Group: https://www.facebook.com/groups/unleashedpetpreneurs
Blogging for Your Pet Biz: https://shop.petmarketingunleashed.com/blogging-course

FREEBIES FROM MIKAELA:

Blog Topic Ideas for Pet Businesses - this freebie also includes a 20% discount for the course! https://www.petmarketingunleashed.com/blog-topics

Partnership Email Template for Pet Businesses - https://www.petmarketingunleashed.com/partnership-template

Chris Garbacz | Studio Ninja

Managing a business can be stressful. You have a thousand and one hats to wear, and with that, means a never ending to-do list. As your business grows, so does that to-do list, but you don’t need to have an office full of sticky notes and an excel file with client details. You can have all those things in a CRM (client relationship management software, and if you use a photographers specific CRM like Studio Ninja, you can also keep contracts, quotes, invoices and so much more in there too. Better yet, Studio Ninja comes with sample templates of all of things and more!

In today’s interview, Kirstie interviewed the co-founder of Studio Ninja to learn what makes them different, how they help you, and what exactly these CRM’s can do for you.

Oh and if you’re ready to make the switch- they offer a free migration service )yep, even from sticky notes!) and with our coupon, you’ll save 50% for the first twelve months.

Coupon Code: PPPI50

LINKS:

Website: https://www.studioninja.co/

If you’re a pet photographer who works with - or would like to work with - pet businesses then you’ve likely already realised that everything you already know about working with private clients really isn’t applicable when you move to the B2B space.

Throw into the mix that most of the commercial photography education out there doesn’t apply when dealing with small, local or boutique pet businesses and you might find yourself totally lost about how to best serve these clients. We’re talking your local groomer, doggy day care, pet bakery - all businesses who could potentially bring in a fantastic new income stream - if only you knew how to serve them best.

That’s why we invited Personal Branding photographer Meg McMillan of Meg Marie Photography onto the show today. Meg is killing it in the world of small business and personal branding clients and today she shares how you can take that same approach and apply it to your pet photography business!

IN THE EXTENDED EPISODE:

* Tips for shooting behind the scenes
* What to shoot: the difference between client and branding sessions
* Booking workflows and questionnaires
* Overcoming objections

Click here to listen to the full extended version of this episode in the Memberzone

Changing up your session offerings to suit you better

Like most of us, Angela Schneider of Big White Dog Photography in Spokane, WA, offered “standard” pet portraits in her local park. With some downtime during Covid, she rebranded to a name that suits her, and then took a moment to think about what she really enjoys and her adventure sessions were born.

Tune in to hear more about that in this snapshot episode, and to grab the rest of the interview, head on over to the memberzone.

Not a member? Join today for just $10.

Click here to listen to the full extended version of this episode in the Memberzone

Every now and then we have a guest on the show who gives me the exact kick-up-the-bum I didn’t know I needed. Johl Dunn of JD Mindset Coaching is that guest! He was one of our most popular presenters at the Pet Photographers Conference earlier this year, so we just knew we had to get Johl back to the Pet Photographers Club to share more of his expert advice and actionable tips for rewiring your mindset. We were so caught up in the conversation with Johl that we ended up going DOUBLE overtime (oops, sorry Johl haha) - it’s a fascinating conversation and one you definitely don’t want to miss!

IN THE EXTENDED EPISODE:

* Setting Boundaries - Treat Yourself like a Big Business
* Saying No to Charities
* The power of meditation

Click here to listen to the full extended version of this episode in the Memberzone

LINKS:

Website: https://www.johldunn.com

SPECIAL OFFER:

Learn more about the special cashback offer with JD Mindset Coaching for listeners here: https://www.thepetphotographersclub.com/coaches