In this episode, we sit down with Scott Grand, Owner of Grand Bedding in Baton Rouge, Louisiana — a family-owned company with an impressive legacy of over 105 years in the mattress-making industry. Founded in 1920 by his great grandfather, Grand Bedding has remained a cornerstone of craftsmanship and innovation for four generations. With more than 40 years of personal experience in the business, Scott shares how he honors his family's legacy while continuing to invest in people and technology to deliver top-quality mattresses to his dealers. It's a story of heritage, hard work, and the pursuit of excellence that would make his great grandfather proud.

👤Connect with Scott Grand:

✅ Website: https://grandbedding.com/ 

✅ LinkedIn: https://www.linkedin.com/in/scott-grand-203a9b90/?utm 

✅ Email: [email protected] 

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork 

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net 

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net 

🌐Pete Primeau Official: https://www.peteprimeau.com 

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles 

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion 

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net  

#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

The tables are turned as Pete takes the hot seat and answers burning questions from listeners and live chat participants, with Producer Chris Stone stepping in as the host. This episode is packed with industry wisdom, lively audience engagement, and candid stories from Pete's decades-long journey in the mattress world.

Get ready for a masterclass in retail, marketing, and business mindset as Pete reveals personal insights - from the mattress he sleeps on to the trends shaping the future of the industry. You'll hear his honest takes on the elusive low-end customer, the latest innovations like split head mattresses, and why forming genuine connections can be more important than the nuts and bolts of what you sell. Plus, Pete and Chris dive deep into the power of building a thriving tribe, the lessons learned from past product flops, and the essential books every ambitious business owner should read.

Books Pete is Currently Reading:

AI Prompts Book (Author: Brynne Tillman): https://geni.us/CrispyFramework 

Books For New Store Owners:

The Negativity Fast (Author: Anthony Iannarino): https://geni.us/NegativityFast 

Yes Attitude (Author: Jeffrey Gitomer): https://geni.us/YesGitomer 

How to Win Friends and Influence People (Author: Dale Carnegie): https://geni.us/WinFriendsCarnegie 

The Power of Positive Thinking (Author: Norman Vincent Peale): https://geni.us/PowerPositive  

Come Back to Bed (Authors: Mark Quinn and Mark Kinsley): https://geni.us/ComeBackBed 

The Wizard of Ads (Author: Roy H. Williams): https://geni.us/WizardOfAds 

How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate or Fee (Authors: Lawrence Steinmetz and William T. Brooks): https://geni.us/SellMarginsHigher 

No BS Price Strategy (Author: Dan Kennedy): https://geni.us/DanKennedyNoBSPrice 

The No BS Ruthless Management of People and Profits (Author: Dan Kennedy): https://geni.us/NoBSRuthlessDanKennedy 

👤Connect with Pete Primeau:

✅ LinkedIn: https://www.linkedin.com/in/peteprimeau    

✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales   

✅ Website: https://www.peteprimeau.com  

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork 

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net 

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net 

🌐Pete Primeau Official: https://www.peteprimeau.com 

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles 

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion 

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net  

#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Pete hands the hosting reins over to his producer, Chris Stone, who fields a variety of questions from both live viewers and dedicated listeners who wrote in ahead of time. Whether you’re a business owner, sales professional, or just looking for a boost in positivity, Pete shares real-life lessons from his decades in sales and retail—including how failure paved the road to his greatest successes, the importance of self-care, and the mindset shifts that have helped him and countless others thrive in a challenging retail landscape.

👤Connect with Pete Primeau:

✅ LinkedIn: https://www.linkedin.com/in/peteprimeau    

✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales   

✅ Website: https://www.peteprimeau.com  

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork 

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net 

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net 

🌐Pete Primeau Official: https://www.peteprimeau.com 

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles 

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion 

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net  

#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

In this episode, we sit down with two dynamic leaders shaping the future of the home furnishings industry. Chad Fischer, an experienced Bedding Director with a strong background in management consulting, shares valuable insights into business development, strategic planning, and customer engagement. With a proven track record in sales and retail, Chad dives into the evolving challenges and opportunities within the bedding sector—and what it takes to stay ahead.

We’re also joined by Luke Larsen, Director of Merchandising – Home Furnishings at BrandSource. With over 12 years of experience in sales and business strategy, Luke is leading innovation in home furnishings merchandising. His digital savvy and creative approach are redefining how brands connect with today’s consumer.

Whether you’re a retail pro or just curious about the forces driving the industry forward, this episode delivers expert takeaways on growth, customer service, and what’s next post-Vegas Market.

👤Connect with Chad Fischer & Luke Larsen:

✅ Website: https://www.joinbrandsource.com/introducing-brandsource/ 

✅ Facebook: https://www.facebook.com/BrandSource 

✅ LinkedIn (Chad Fisher): https://www.linkedin.com/in/chad-fischer-b6979b10a/ 

✅ LinkedIn (Luke Larsen): https://www.linkedin.com/in/luke-larsen-a5359b78/ 

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork 

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net 

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net 

🌐Pete Primeau Official: https://www.peteprimeau.com 

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles 

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion 

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net  

#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

In this episode, we sit down with Gordon S. Hecht, a powerhouse consultant to the home furnishings industry with over 40 years of experience spanning retail, manufacturing, product development, marketing, and multi-store operations. Gordon shares insights from his extensive career, including how to diagnose and repair retail roadblocks, build high-performing teams, and energize communication strategies that actually move the needle.

As a contributing columnist with more than 125 published articles in leading industry outlets like Sleep Savvy, Furniture World, and the UK’s Furniture News, Gordon brings a sharp perspective on sales training, retail dynamics, and the art of making things happen. Whether you're a seasoned retailer or just breaking into the home furnishings space, this episode is packed with actionable advice and real-world experience from one of the industry's most respected voices.

👤Connect with Gordon Hecht:

✅ LinkedIn: https://www.linkedin.com/in/gordonhecht/ 

✅ Email: [email protected]

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork 

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net 

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net 

🌐Pete Primeau Official: https://www.peteprimeau.com 

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles 

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion 

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net  

#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

In this episode, we sit down with Doug Krinsky, the Director of Sales at 3Z Brands, whose over 40 years of experience in the mattress industry have been defined by innovation, relationship-building, and a commitment to service. Doug shares how a mindset of giving—whether through time, expertise, or support—can drive stronger client relationships and ultimately lead to increased sales. From working closely with manufacturers to creatively supporting retail partners, Doug offers practical insights and real-world examples that prove generosity and success are far from mutually exclusive. If you're in sales, leadership, or simply looking to grow your impact in any industry, this conversation will leave you inspired and equipped to give more—and grow more.

👤Connect with Doug Krinsky and 3Z Brands:

✅ Website: https://www.3zbrands.com/ 

✅ LinkedIn: https://www.linkedin.com/in/doug-krinsky-794882?utm 

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork 

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net 

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net 

🌐Pete Primeau Official: https://www.peteprimeau.com 

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles 

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion 

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net  

#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

In this episode, we explore the intricacies of having more effective sleep conversations with the seasoned Karen Converse. With over 20 years of experience in sales, marketing, training, and business management within the retail sector, Karen brings a wealth of expertise to the discussion. As an independent representative, she offers invaluable insights into navigating these conversations regardless of your role in the industry.

Drawing on her extensive background, Karen shares practical guidance on understanding customer needs, tailoring recommendations, and overcoming common challenges. Her advice empowers professionals to approach sleep-related discussions with confidence and clarity. Whether you're on the sales floor or managing a retail team, this episode delivers actionable insights to help you drive meaningful and constructive outcomes in one of the most vital areas of wellness.

Tune in for expert tips, fresh perspectives, and the tools you need to elevate your sleep conversations.

👤Connect with Karen Converse :

✅ Website: https://Karen-converse.com 

✅ LinkedIn: https://www.linkedin.com/in/karen-converse

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork 

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net 

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net 

🌐Pete Primeau Official: https://www.peteprimeau.com 

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles 

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion 

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net  

#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

In this episode, we talk with Kristina Espinoza, Account Executive at King Koil Licensing Company, Inc., about the essential tool that every store owner should be mastering to boost their business. Drawing on over 10 years of experience starting from retail mattress sales to her current wholesale role, Kristina shares valuable insights on how leveraging this key tool can transform store performance and retailer success. If you’re a store owner looking to up your game, this episode is a must-listen!

👤Connect with Kristina Espinoza and King Koil Mattress Co.:

✅ Website: https://www.kingkoil.com/ 

✅ LinkedIn: https://www.linkedin.com/in/kristina-espinoza-0ab080167?utm 

✅ YouTube: https://www.youtube.com/user/KKLC1898 

✅ Facebook: https://www.facebook.com/KingKoilGlobal/# 

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork 

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net 

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net 

🌐Pete Primeau Official: https://www.peteprimeau.com 

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles 

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion 

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net  

#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Brent Batterman returns with a bang—just in time for one of the biggest retail weekends of the summer. With over two decades of experience in the mattress industry and a history of transforming sales strategy at Mattress Firm, Brent is here to help you elevate your July 4th performance.

In this episode, he breaks down what it takes to drive major foot traffic, boost approval rates, and turn your store into a sales machine during this high-impact holiday weekend. From smart financing techniques to in-store tactics that convert, Brent shares actionable insights you can put to work right away.

👤Connect with Brent Batterman:

✅ Website: https://www.bedheadmarketing.com/

✅ LinkedIn: https://www.linkedin.com/in/brent-batterman 

✅ Instagram: https://www.instagram.com/bedheadmarketing/

✅ Facebook: https://www.facebook.com/BederMarketing

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork 

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net 

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net 

🌐Pete Primeau Official: https://www.peteprimeau.com 

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles 

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion 

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net  

#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

In this episode, Pete sits down with his wife and business partner, Jenny Primeau, Vice President of Primeau Furniture Sales. With over twenty years in her role and a strong background in accounting, Jenny has been instrumental in supporting the company’s dealers and vendors. Her unmatched attention to detail and ability to get things done have earned her universal respect throughout the furniture industry. As President and Vice President of Primeau Furniture Sales, Pete and Jenny share what it takes to successfully run a business together—offering practical insights and inspiration for couples navigating both work and life side by side.

👤 Connect with Jenny and Pete Primeau:

✅ LinkedIn (Jenny): https://www.linkedin.com/in/jenny-primeau-9805408b/ 

✅ LinkedIn (Pete): https://www.linkedin.com/in/peteprimeau    

✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales

✅ Website: https://www.peteprimeau.com   

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork 

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net 

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net 

🌐Pete Primeau Official: https://www.peteprimeau.com 

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles 

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion 

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net  

#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences