The Pete Primeau Show

In this episode, we sit down with Dan Cricks, CEO of Results Marketing, a results-driven marketing leader dedicated to helping businesses grow and thrive. As a Mastermind Leader and Speaker, Dan shares his expertise, insights, and proven strategies to help entrepreneurs and business leaders unlock greater success, overcome challenges, and drive meaningful business growth

👤Connect with Dan Cricks:

✅ Website: https://greatresultsmarketing.com/ 

✅ LinkedIn: https://www.linkedin.com/in/dan-cricks-6abb205/ 

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork 

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net 

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net 

🌐Pete Primeau Official: https://www.peteprimeau.com 

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles 

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion 

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net  

In this episode, we sit down with Brent Batterman, Sales and Leadership Consultant at Batterman Consulting, to explore how individuals and organizations can unlock their potential and achieve measurable results. A high-energy motivational speaker, Brent shares practical insights on leading with confidence, selling with purpose, and performing at your highest level. Tune in for an engaging conversation packed with actionable strategies, motivation, and leadership and sales perspectives designed to help you elevate your performance. 

👤Connect with Brent Batterman:

✅ LinkedIn: https://www.linkedin.com/in/brent-batterman/ 

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork 

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net 

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net 

🌐Pete Primeau Official: https://www.peteprimeau.com 

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles 

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion 

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net  

In this episode, we sit down with Alex Milstein, Editor in Chief at Bedding News Now, to explore the evolving bedding industry and the power of independent retail. As a creative leader and influential industry voice, Alex shares his perspective on innovation, emerging insights, and the importance of giving retailers a stronger platform to tell their stories. Discover how independent retailers can connect, collaborate, and help shape the future of the bedding industry. 

👤Connect with Alex Milstein:

✅ Website: https://beddingnewsnow.com/ 

✅ LinkedIn: https://www.linkedin.com/in/alex-milstein-5883b17a/ 

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork 

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net 

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net 

🌐Pete Primeau Official: https://www.peteprimeau.com 

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles 

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion 

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net  

In this episode, Pete Primeau, President of Primeau Furniture Sales and a 44-year veteran of the furniture and mattress industry, takes the spotlight for a special LIVE Labor Day conversation. Joining veteran podcast producer Chris Stone, Pete tackles today’s retail challenges, from slower sales and increased competition to the key decisions shaping the future of the industry.

With questions prepared in advance—and LIVE questions from the audience—Pete shares hard-earned insights, practical strategies, and honest perspectives drawn from decades as an award-winning sales representative, author, mentor, and industry leader.

Tune in for an engaging conversation packed with real-world advice, industry wisdom, and a few laughs as Pete answers your questions LIVE on The Pete Primeau Show.

👤Connect with Pete Primeau:

✅ LinkedIn: https://www.linkedin.com/in/peteprimeau    

✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales   

✅ Website: https://www.peteprimeau.com  

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork 

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net 

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net 

🌐Pete Primeau Official: https://www.peteprimeau.com 

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles 

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion 

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net  

In this episode, we sit down with Raven Willow Riley, Founder and CEO of Signifex, to explore the power of visionary leadership, customer-focused strategy, and meaningful brand engagement. Raven shares her expertise in understanding customer behavior, building high-performing teams, and transforming valuable insights into measurable business growth. Discover how collaborative leadership and strategic marketing can help organizations strengthen their brands, uncover new opportunities, and create sustainable success in an ever-changing business landscape. 

👤Connect with Raven Willow Riley:

✅ Website: https://signifexhq.com/ 

✅ LinkedIn: https://www.linkedin.com/in/ravenwriley/ 

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork 

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net 

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net 

🌐Pete Primeau Official: https://www.peteprimeau.com 

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles 

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion 

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net  

In this episode, Michael Levitz, Founder of The Levitz Agency, draws on 47 years in home furnishings retail—including Ashley HomeStore, The RoomStore, and M.D. Pruitt’s—to reveal the one advantage big-box retailers can’t buy: the customer relationship. After building and selling a home furnishings company for eight figures, Michael now helps independent retailers compete by using AI to create the kind of customer memory once reserved for companies with massive budgets and sophisticated systems. He explains how independents can automate after-sale busywork, stay connected with customers, and get back to doing what machines can’t—building real relationships on the sales floor.

👤Connect with Michael Levitz:

✅ Website: https://levitz.us/ 

✅ LinkedIn: https://www.linkedin.com/in/michael-levitz/ 

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork 

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net 

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net 

🌐Pete Primeau Official: https://www.peteprimeau.com 

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles 

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion 

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net  

In this episode, we sit down with Steve Houk, Owner of Boise Mattress and a leading voice in the mattress industry. Steve shares his perspective on the challenges facing mattress retailers today, what’s changing in the industry, and whether the traditional mattress business model has a future.

As the leader of The Mattress Industry Network Group, the largest Facebook group dedicated to the mattress industry, and the host of a Mastermind Group for store owners, Steve has a unique view of what’s working—and what isn’t—in today’s competitive marketplace. He is also frequently sought out for his expertise in marketing and sales.

Tune in for an insightful conversation about the future of the mattress industry, the strategies successful store owners are using, and what retailers can do to adapt, compete, and thrive in a rapidly changing market.

👤Connect with Steve Houk:

✅ Website: https://boisemattress.com/ 

✅ LinkedIn: https://www.linkedin.com/in/steve-h-59464719/ 

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork 

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net 

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net 

🌐Pete Primeau Official: https://www.peteprimeau.com 

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles 

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion 

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net 

In this episode, Pete welcomes veteran podcast producer Chris Stone back for a candid conversation about today's mattress and furniture retail industry. Drawing on more than 40 years of experience, Pete shares practical strategies for navigating slow sales, increased competition, and the key decisions retailers face.

Filled with actionable insights, honest perspectives, and a few lighthearted moments, this episode offers valuable guidance for retailers looking to adapt, grow, and succeed—only on The Pete Primeau Show.

👤Connect with Pete Primeau:

✅ LinkedIn: https://www.linkedin.com/in/peteprimeau    

✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales   

✅ Website: https://www.peteprimeau.com  

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork 

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net 

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net 

🌐Pete Primeau Official: https://www.peteprimeau.com 

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles 

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion 

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net  

In this episode, we sit down with Brandon Bain, Founder and CEO of Bedhead Marketing, to discuss how strategic marketing and industry expertise are reshaping the bedding business. With more than two decades of experience in the mattress industry, Brandon shares how he drives the strategic vision of Bedhead Marketing, helping brands simplify their messaging and create meaningful connections with consumers.

Founded by a team of mattress executives, record-breaking sales professionals, and marketing and design experts, Bedhead Marketing is on a mission to untangle the complexities of brand communication while elevating the bedding category as a whole. Brandon also shares insights from working alongside an executive leadership team with decades of experience serving some of the industry's largest and most successful brands, offering practical advice on branding, consumer engagement, and sustainable business growth.

👤Connect with Brandon Bain:

✅ Website:https://www.bedheadmarketing.com/  

✅ LinkedIn: https://www.linkedin.com/in/brandonbain/ 

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork 

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net 

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net 

🌐Pete Primeau Official: https://www.peteprimeau.com 

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles 

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion 

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net 

In this episode, Pete welcomes veteran podcast producer Chris Stone back to the show for a candid conversation about today's mattress and furniture retail landscape. Drawing on more than 40 years of industry experience, Pete shares practical strategies for navigating slower sales, increased competition, and the challenges facing retailers today.

From actionable business insights to engaging conversation, this episode delivers valuable perspective and real-world advice to help you adapt, grow, and move forward with confidence—only on The Pete Primeau Show.

👤Connect with Pete Primeau:

✅ LinkedIn: https://www.linkedin.com/in/peteprimeau    

✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales   

✅ Website: https://www.peteprimeau.com  

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork 

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🌐Pete Primeau Official: https://www.peteprimeau.com 

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles 

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion 

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net