02 The Pete Ward Show where marketing meets sales Episode 2 - The 5 Rs strategy.
Hi I'm Pete Ward. Digital, Media and Sales Strategist here at Pete Ward.TV. Today in the 2nd episode of my new podcast series, Business and Beyond I explore my 5 Rs strategy concept.
The Right message, in the Right conctent, to the Right audience, on the Right platform, at the Right time.
This allows you to check across 5 areas in a matrix to see if things are going right or perhaps not so right with your digital, media and sales strategies.By looking at data and analysing these different sections as individual parts of the overall puzzle, you can drill down to see what parts are working and what parts you need to tweak.
You can combine this 5 Rs strategy along with the Boat Theory from episode 1 when you make decisions about the types of bait you will use along with the time to go fishing as well as who and where those fish are hanging out.
Tune in to the second episode of the Business and Beyond Podcast with Pete Ward TV where we discuss the 5 Rs strategy. Learn how to use video and social media to drive sales and achieve digital transformation in your business!