This could be the best conference in our industry. It may be the biggest. It was the largest, according to the organizers, in over twenty years. The PGA Merchandise Show reached new heights this last week of January, 2024 with more vendors, more club managers and more industry leaders. And, we at BeyondTheBaselines.com were there to cover it all: the conference, the speakers, and the vendors.

From new releases on the golf, tennis, pickleball, and the retail fashion side, the conference offers those in the club management and private members club industry a chance to meet, greet and learn from each other in ways that were probably unimaginable twenty years ago. With educational seminars, social gatherings both inside and outside Orlando's Orange County Convention Center, and vendors lining up to sell to the industry's buyers, the PGA Show is second to none in the industry.

We sat down with Jennifer Gelhaus, the newly appointed Director of Racquets at the famed Oyster Harbors Club in Osterville, MA and discussed just how the golf and tennis industries are similar but, also, quite different in respect to marketing, communication and retail.

Join us as we have a coffee in the lounge just outside the enormous exhibition halls which had hundreds of rows and thousands of vendors. Where will this growth in fashion and retail, pushing the booths of the tools of golf and the nine irons to the side, leave the industry? Live at The PGA Merchandise Show - we have it, and you, covered.