You need to be known if people are going to book you!
What is your definition of you and what you do?
You will need to communicate this many times over
Think about your identity relative to your career/trade/service - is it consistent in terms of logo, colour scheme, tone of communication etc?
Professionalism - not just about getting paid!
Give yourself some proper “me” time to work out exactly who you are in your new venture and exactly what you do
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