When Daniel Mason-Jones stepped onto the stage at the Salon Owners Summit, he opened his keynote with unexpected vulnerability, saying, “I’ll be completely transparent. I’m so nervous. Do you ever get nervous?” With a mix of humour, personal stories, and unfiltered truth, Daniel set the tone for a conversation that the industry desperately needs to have – one that goes beyond hair, beauty, and business, and into the heart of what it means to be a leader in today’s world.

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Published on March 9, 2025 by Steph Fernandez

Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.

Taking to the stage on Day 2 of the Salon Owners Summit, Aine Solon knew she was speaking to an audience that was all too familiar with the challenges of hiring and retaining staff. Having worked in recruitment for over a decade and having been a hairstylist herself, she understands the struggle. Her workshop gave salon, clinic, and spa owners a practical framework to make hiring easier and more effective.

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Published on March 9, 2025 by Aine Solon

Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.

Apps make appointment booking quicker and easier. With the average amount of time people spend on their smartphones increasing every year, giving your clients a salon-branded app keeps your business front-of-mind while also making it easier for smartphone users to book appointments without having to search online. In fact, with 88% of people spending more of their time browsing mobile apps than websites, having a salon app created especially for your business is essential to fully benefit from online bookings.

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Published on September 27, 2023 by Nicola Zaghini

For more information on how you can get started, or to speak to an expert, contact our grow team on <[email protected]>.

Did you know that people are 11X more likely to go on a shopping trip when they get paid? Payday is one of the best times of the month to ramp up your marketing efforts and encourage clients to book a treatment or service in your salon, clinic, or spa. This can be especially advantageous during the quieter months of the year. For it to work, you must ensure your salon stays top-of-mind for clients so that when they're ready to spend that bit extra, and you reach out, it's a no-brainer.

Don’t overlook the revenue potential of payday marketing campaigns! Explore 4 easy strategies you can implement immediately.

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Published on September 19, 2023 by Gregory Twohig

Learn how to reach clients, boost revenue and grow your business with SMS marketing. Download The Salon Owners Guide to SMS Marketing!

As of February 2025, 63.9% of the world's population uses social media, Instagram continuing to be a crucial social media platform for salons. With new features and trends emerging, it’s important to focus on increasing engagement to keep your salon front and centre. We understand how challenging this can be, so we've compiled 10 detailed Instagram tips to help you grow audience engagement with your salon.

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Published on October 18, 2023 by Gregory Twohig

Learn from top salons turning curious followers into loyal clients, with real examples and actionable tips to make big wins today with the Social Media Guidebook for Salons and Spas! 

Chargeback fraud is one of the most common forms of fraud experienced by salons. We aim to empower salons to prevent fraud and outline steps that you can take to protect your revenue in the event of chargeback fraud. If you have any questions, check out our FAQ.

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Published on September 28, 2023 by Gregory Twohig

Explore Phorest's various salon management features today, or book a demo to see them in action!

Sometimes, SMS or email booking reminders just aren’t enough to get a client to show up. And while it might be unattainable to eliminate no-shows completely, there are ways to reduce their frequency and ensure that the majority only occur when there’s a real emergency.

Here are some of our top tips on how to help you and your team reduce no-shows and create a culture in your salon where clients show up when they’re supposed to. 

To read the blog, click here.

Published on November 1, 2023 by Avril Kealy

Explore Phorest's appointment and loyalty features today, or book a demo to see them in action!

The new year is the perfect time for you and your team to reassess and refine your business strategies, cut unnecessary costs, and plan for a successful year ahead. With the ever-increasing cost of living crisis playing out across the globe, one of the most sensible resolutions for businesses, large and small, is to learn how to save money, create a realistic budget, and safeguard their financial futures.

In this episode, we’ll explain exactly how to do just that, helping you save money without compromising the quality of your salon services. 

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Published on January 10, 2024 by Avril Kealy

Try Phorest's Revenue Calculator tool to find out how much you could save!

With so many salons and spas offering similar services, for many businesses, the quality of your treatments isn’t going to be what makes you stand out. It’s the quality of your customer service. Research conducted by Gartner found that customers are 82% more likely to remain loyal to a brand or company after they’ve received value from a customer service interaction, showing that it’s vital to give your guests that five-star service.

In this episode, we’ll explain how you can level up your customer service offering, retain more clients, and make a premium client experience the norm in your business, with insights from experts and tips on how you can leverage your salon or spa software to achieve this.

To read the blog, click here.

Published on January 22, 2024 by Avril Kealy

Explore Phorest's client management and customer service features today, or book a demo to see them in action!

Loyal clients and word-of-mouth referrals are the backbone of any thriving salon, spa, or clinic. They keep your chairs full and your business growing. But in today’s digital world, traditional methods need an upgrade.

That’s why Phorest is introducing our updated Digital Loyalty programme and a brand new Referrals feature. Together, these tools make it easier than ever to reward repeat visits and turn happy clients into your best promoters.

To read the blog, click here.

Published on February 4, 2025 by Steph Fernandez

Explore these features today, or book a demo to see them in action!