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Join the Marketing for Photographers Workshop 3rd October 2025

https://www.gracecosta.com/marketing-made-for-you-live-workshop/

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Grace Costa addressed managing event overtime for photographers, citing a client's shoot that ran past schedule, causing billing uncertainty due to poor communication. She advised including an hourly overtime clause in contracts and proactively communicating additional charges to clients during the event for approval.

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This episode is brought to you by my latest masterclass- Lightroom Workflow and Colour Correction Masterclass July 31st Live online. 

https://www.gracecosta.com/product/lightroom-colour-correction-masterclass-31july/

This episode,  Grace shares her collaboration experiences over the years and lessons learned from each one. 

Grace ends with 3 tips for successful collaborations with other businesses.

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Find Grace at www.gracecosta.com

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In this episode, I chat with Australian landscape photographer Scott Lego, founder of the Scott Leggo Gallery in Canberra, about what it really takes to grow a successful wall art business.

We dive into:

• How to study your addressable market and find your ideal segment
• Scott’s journey selling wall art before his gallery even existed
• The importance of knowing your customer acquisition costs
• Smarter ways to promote your work beyond social media
• Why knowing the “why” behind your business matters
• Pricing your artwork
• And how putting your customer at the centre of everything drives real results

If you're a photographer or creative looking to turn your work into a profitable business, this episode is packed with practical wisdom.

Check out Scott's stunning work at https://www.scottleggo.com/?srsltid=AfmBOoqY7zJzONuSG30qDSWA3-TboP-yNDQzlSBY6KIEnwAIjAMK0lxw

Instagram https://www.instagram.com/scottleggogallery

Support the show

Find Grace at www.gracecosta.com

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Resources for photographers https://www.gracecosta.com/resources/

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In this episode, Grace breaks down a perfect brand experience she went through recently with an Australian Country resort. She breaks down the components of the brand and explains what made each element so special. 

She prompts her listeners to think about how they can incorporate the A-Z brand experience to their creative business.

Support the show

Find Grace at www.gracecosta.com

SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/

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Instagram https://www.instagram.com/gracecostaphotographer/

Resources for photographers https://www.gracecosta.com/resources/

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In this episode, I’m joined by Kryshla from Shall We Social—content marketing coach for coaches and course creators—as we dive deep into all things Instagram.

We explore how to move past vanity metrics and shift your mindset around showing up consistently, even when it feels like no one’s engaging.

Kryshla shares smart strategies for writing impactful captions and using search-friendly language—not just in your posts, but in your videos too.

We also chat about the evolving Instagram user experience and how it’s shifting the way we show up and create content.

Plus, Krishla offers practical tips to help you experiment with new content formats and features to stay ahead of the curve.

If you're looking to get more intentional with your Instagram presence, this episode is packed with insights you won't want to miss.

Contact information

Instagram: @shallwesocial + TikTok: @shallwesocial 

Website: https://www.shallwesocial.com.au

Facebook community: First Class Content Lounge

Free resources

Landing Leads: How to Grow Your Email List with a First-Class Lead Magnet

Podcast: Mad Marketing Mums

Support the show

Find Grace at www.gracecosta.com

SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/

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Resources for photographers https://www.gracecosta.com/resources/

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In this episode, Grace mentions a platform for gallery proof sharing Shoot Proof

Here is your discount link to get started with Shoot Proof http://shpr.ws/MUV

Support the show

Find Grace at www.gracecosta.com

SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/

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Instagram https://www.instagram.com/gracecostaphotographer/

Resources for photographers https://www.gracecosta.com/resources/

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In this episode, Grace talks about a recent situation in which she was offered her old corporate photography job. Grace references three books about money

Chill and Prosper https://amzn.to/4hjd276

Get Rich Lucky Bitch https://amzn.to/3CtDBHM

You are a Badass at Making Money https://amzn.to/4jP5pqW

Support the show

Find Grace at www.gracecosta.com

SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/

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Instagram https://www.instagram.com/gracecostaphotographer/

Resources for photographers https://www.gracecosta.com/resources/

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In this episode, Grace casually discusses social media and shares her view on how you can use socials to your advantage. She also shares fast ideas to get you showing up more on Instagram.

Support the show

Find Grace at www.gracecosta.com

SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/

DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/

Instagram https://www.instagram.com/gracecostaphotographer/

Resources for photographers https://www.gracecosta.com/resources/

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Grace discussed her plans for the New Year, including decluttering her office, updating her business systems, and refreshing her marketing materials. She emphasized the importance of email marketing and creating an inspiring work environment. Grace encouraged listeners to declutter their physical and digital spaces to create room for positivity and growth in the coming year.
She mentions Flodesk as a great tool for beginners for email marketing, see the discount code below.

Flodesk Email software discount link: https://flodesk.com/c/AHMOIS

Also in addition to this episode check out Tips to Declutter your Digital Files: https://open.spotify.com/episode/6NknFnxWmCXL2nKxk9ePjg?si=tdigRqIZQoq2HZlzD2tJxg

Support the show

Find Grace at www.gracecosta.com

SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/

DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/

Instagram https://www.instagram.com/gracecostaphotographer/

Resources for photographers https://www.gracecosta.com/resources/