Hey Photogs! Do you ever tell yourself, 'I won't make it, I can't do it,' well, that's a belief that you say to yourself, not a fact, and if you keep saying it, you're not going to succeed. Instead try believing that YOU will make it and that YOU can do it. The mind is a powerful thing. Mike talks with Joe Apfelbaum about changing our perception of the world through what we believe and how we can rewire our brains to get us to believe and do things we thought we couldn't do.

More about our Guest Speaker: 

Joe Apfelbaum is the CEO of Ajax Union, a B2B digital marketing agency based in Brooklyn, NY. Joe is a business strategist, marketing expert, and certified Google trainer. Joe is the author of his new book, "High Energy Secrets", how he lost 95 pounds and has more energy now more than ever. When he is not Mojovating entrepreneurs at events and on social media he chills in Brooklyn with his Wife and 5 kids. You can find him on his website, Joe Apfelbaum, or check out his Facebook group page, Mojovation.

Discussion Topics: 

• How to change a limiting belief
• How to define your success
• Three false beliefs we have
• Three steps to success
• How to make more money with your camera

Join Mike's Facebook Ad course to get started growing your business:

The Photogs Guide to Facebook Ads

Join the Photogs community! Connect with us at facebook.com/groups/photogsunitegroup or instagram.com/photogs_unite.

If you have any questions about this episode or want to give me some feedback (I love all feedback) you can email me here: [email protected]  or head on over to our website, www.photogsunite.com

And please leave me an honest review! It helps other photogs find this show and we can help more people create the images they imagine and build the business they dream of.

Hey Photogs! This week, Mike talks about how to print photos on remote locations, how to use channels in Photoshop, how to use your old brand to launch your new brand, and retouching v. color calibration software, what should you get? 

On Q & A episodes, Mike answers questions submitted by the Facebook group, Photogs Unite!, every Mondays at 5:00pm PST. 

Links mentioned in show:

Portraiture Plugin for Photoshop 

Spyder5 Color Calibration

Animoto Slideshow Videos

Bay Photo Labs

Black River Imaging Labs

Join Mike's Facebook Ad course to get started growing your business:

The Photogs Guide to Facebook Ads

Join the Photogs community! Connect with us at facebook.com/groups/photogsunitegroup or instagram.com/photogs_unite.

If you have any questions about this episode or want to give me some feedback (I love all feedback) you can email me here: [email protected]  or head on over to our website, www.photogsunite.com

And please leave me an honest review! It helps other photogs find this show and we can help more people create the images they imagine and build the business they dream of.

Hey Photogs! We all don't want to be that sleazy salesperson, but sometimes we are uncomfortable just trying to be...a normal salesperson. How do we overcome that? Mike talks with Tom Pilotti about how to not feel guilty about doing shameless self-promotion. You solve problems, your clients need your solution, but the only way they could find your solution is to get yourself out there and promote, promote, promote!

Apologies for the audio, there was some interference during the Skype call.

More about our Guest Speaker:  Tom Pilotti is a CEO level coach, who has been teaching sales organizations on how to double their monthly sales for well over 23 years. Author of "Shut Up & SELL!", he is nationally recognized expert in the media field. He has appeared on CBS, ABC, CNN, NBC, and is a regular contributor to OOH Today and Billboard Insider. His content has been in Rolling Stone and The Robb Report. His sales seminars have been featured on am morning TV, billboards and radio.

You can visit his website, TomPilotti.com, follow him on Linkedin Tom Pilotti, give him a call at 833-PILOTTI (833-745-6884), or send him an email at [email protected] and receive a free copy of his book, "Shut Up & SELL"!

Discussion Topics:

• What's the difference between sales v. marketing?
• Why is sales necessary in every businesses?
• Paid v. earned v. owned media
• What control does being an effective salesperson give you?
• How do you set yourself up for success?

Join Mike's Facebook Ad course to start growing your business:

The Photogs Guide to Facebook Ads

Join the Photogs community! Connect with us at facebook.com/groups/photogsunitegroup or instagram.com/photogs_unite.

If you have any questions about this episode or want to give me some feedback (I love all feedback) you can email me here: [email protected]  or head on over to our website, www.photogsunite.com

And please leave me an honest review! It helps other photogs find this show and we can help more people create the images they imagine and build the business they dream of.

Hey Photogs! This week, Mike answer questions about boudoir mini sessions, skin retouching, and how to make the most of a photography meetup. 

On Q & A episodes, Mike answers questions submitted by the Facebook group, Photogs Unite!, every Mondays at 5:00pm PST. 

Links mentioned in show:

"How to Host Profitable Mini Sessions" by Mike Lloyd

Portraiture Plugin for Photoshop 

Upcoming Workshops

Join Mike's Facebook Ad course to get started growing your business:

The Photogs Guide to Facebook Ads

Join the Photogs community! Connect with us at facebook.com/groups/photogsunitegroup or instagram.com/photogs_unite.

If you have any questions about this episode or want to give me some feedback (I love all feedback) you can email me here: [email protected]  or head on over to our website, www.photogsunite.com

And please leave me an honest review! It helps other photogs find this show and we can help more people create the images they imagine and build the business they dream of.

Hey Photogs! With rules changing all the time, is it still worth it to have Facebook Ads? Why, yes! Mike talks with Orlando Rios about Facebook Ads and other marketing tricks to help spread your message to the world. Should we be worried about ManyChat messaging or is it the future? Should we focus on direct response or all around branding? Is it even worth it anymore to try to get organic reach?

Warning: This episode is NOT going to cover the basics of Facebook Ads. Need a refresher on Facebook Ads before you get into the advance stuff? Check out Ep 14 with Rick Mulready, Ep 29 with Mike Lloyd, or Ep 42 with Jonathan Alonso. 

More about our Guest Speaker: 

Orlando Rios is a veteran of digital marketing. Starting out as a social media coordinator for several companies at the dawn of MySpace (yeah, MySpace), he was at the forefront at what was a new advertising frontier at the time.

In late 2017, he said goodbye to Onnit as one of the longest-tenured employees in company history (5 years to be exact) to start his own digital marketing company. He's also super nostalgic about Pro Wrestling, hence the company name and references. You can find him at Dropkick Ads and on Dropkick Ads Facebook page.

Discussion Topics:

• What are vanity metrics?
• What really matters in social media advertising?
• Should you boosts posts?
• Should you use Google Adwords? Do people really click ads anyway?
• How much should you spend for Facebook Ads to be effective?

Join Mike's Facebook Ad course to get started growing your business:

The Photogs Guide to Facebook Ads

Join the Photogs community! Connect with us at facebook.com/groups/photogsunitegroup or instagram.com/photogs_unite.

If you have any questions about this episode or want to give me some feedback (I love all feedback) you can email me here: [email protected]  or head on over to our website, www.photogsunite.com

And please leave me an honest review! It helps other photogs find this show and we can help more people create the images they imagine and build the business they dream of.

Hey Photogs! On this American Thanksgiving week, we are thankful for our listeners, we would not be here without you!

Mike answers questions on how to tell a client you're not a good fit for them. Is it possible to run a business WITHOUT social media? What photos do you display when you have a table at an event? How to switch to in-person sales? And more!

Links mentioned in show:

Shannon Shearn's Health and Self Care Episode

Jonathan Tilley's Website

Later Instagram Scheduler & Social Media Platformer

Planoly Manage and Schedule Your Instagram Posts

PPA

Join Mike's Facebook Ad course to get started growing your business:

The Photogs Guide to Facebook Ads

Join the Photogs community! Connect with us at facebook.com/groups/photogsunitegroup or instagram.com/photogs_unite.

If you have any questions about this episode or want to give me some feedback (I love all feedback) you can email me here: [email protected]  or head on over to our website, www.photogsunite.com

And please leave me an honest review! It helps other photogs find this show and we can help more people create the images they imagine and build the business they dream of.

Hey Photogs! We can sometimes be hard on ourselves and not understand our own worth. Or we don't do it at all, because 'what's the point, I'll never be as good as the professionals'. Mike talks with Fred Stuvek Jr. about understanding your worth and pushing yourself to make the small steps to your success, because as we all know, every step you make, brings you one step closer.

More About our Guest Speaker:  

Fred Stuvek Jr. has achieved extraordinary success in diverse realms. Born in West Virginia and raised in Pennsylvania, he has been inducted into the Pennsylvania Sports Hall of Fame for achievements in football, basketball, baseball, and track. He graduated from the United States Naval Academy, after lettering three years as quarterback for the Midshipmen. After service as a Naval Officer, he transitioned to the business world where he has held senior leadership positions in private and public companies, both domestically and internationally. Key successes include an international medical imaging start-up that led to a successful IPO, and forming a private medical services company, which he subsequently sold. From the playing field, to the war room, to the board room his leadership and accomplishments have given him a distinct perspective and a results-oriented mindset. You can find him on Linkedin at Fred Stuvek Jr. or on his website, It Starts With You, where you can purchase his book.

Discussion Topics:

• Taking ownership of your success
• Conquering limiting beliefs
• Getting out of your own way
• Defining success
• Understanding the value you provide

Links mentioned in show:

Travis Rosser's You're Not Luke Skywalker Episode

"Finish: Give Yourself the Gift of Done" by Jon Acuff

"It Starts With You" by Fred Stuvek

Join the Photogs community! Connect with us at facebook.com/groups/photogsunitegroup or instagram.com/photogs_unite.

If you have any questions about this episode or want to give me some feedback (I love all feedback) you can email me here: [email protected]  or head on over to our website, www.photogsunite.com

And please leave me an honest review! It helps other photogs find this show and we can help more people create the images they imagine and build the business they dream of.

Hey Photogs! This week, Mike talks about bringing the noise down in your photos, what to do if clients ask you to make the digital copies free of charge, how to do a referral program, and why you shouldn't name your company after a disaster (yeah, really). 

Links mentioned in show: 

Later Instagram Scheduler & Social Media Platformer

Planoly Manage and Schedule Your Instagram Posts

Jonathan Tilley's Instagram Challenge 

Order Jonathan Tilley's Content Calendar

Join Mike's Facebook Ad course to get started growing your business:

The Photogs Guide to Facebook Ads

Join the Photogs community! Connect with us at facebook.com/groups/photogsunitegroup or instagram.com/photogs_unite.

On Q & A episodes, Mike answers questions submitted by the Facebook group, Photogs Unite!, every Mondays at 5:00pm PST.

If you have a question that you want answer, you can submit it at [email protected] or head on over to our website, www.photogsunite.com. 

And please leave me an honest review! It helps other photogs find this show and we can help more people create the images they imagine and build the business they dream of.

Hey Photogs! It's important to your clients that you grab their attention with details about what you do on your website. Although it's definitely easier to just write, 'I take pictures; hire me?', nobody is going to be knocking down your doors with that type of language and grammar. Mike talks with Lee Rowley about the art of copywriting, how to get your ideal client to book you, figuring out what kind of problem you need to solve for them, and how to reorganized your 'about you' page with useful information and not a vanity paragraph gushing about your favorite color.

More About our Guest Speaker:  

Lee Rowley is a 10-year veteran sales copywriter, but for the first 6 of those years, he was pretty bad at his job. Then he stopped listening to the copywriting "experts" talk about how marketing MUST be done…and instead spent 18 months developing a connection-forging, personal approach to copywriting that nearly doubled his clients' conversions and revenues. Today, Lee helps "brandpreneurs" – artists, coaches, speakers, authors, and many others – craft their own powerful, persuasive marketing copy that empowers them to stand out, cultivate trust, and create their own tribe of loyal, ready-to-buy fans. You can enroll in his Sales Copy Academy here or put yourself on the waitlist to hire him at Cage Free Marketing Copy. Check out his course Dial In: Beyond the Avatar Coaching Session.

The first three Photogs who ask will get a FREE copy critique from Lee Rowley!

Contact him at [email protected]

Discussion Topics:

• Gated feedback v. ungated feedback.
• You bring solutions to your client's problems.
• Figure out who is your ideal client and why they should hire you.
• The 'about you' page is really not about you.
• Invest in understanding your client; the educational webinars can wait.

Links mentioned in show:

Ryan Deiss' Twitter

Michael Stelzner's Twitter

Perpetual Traffic Podcast

"Great Leads: The Six Easiest Ways to Start Any Sales Message" by Michael Masterson and John Forde

Join Mike's Facebook Ad course to get started growing your business:

The Photogs Guide to Facebook Ads

Join the Photogs community! Connect with us at facebook.com/groups/photogsunitegroup or instagram.com/photogs_unite.

If you have any questions about this episode or want to give me some feedback (I love all feedback) you can email me here: [email protected] or head on over to our website, www.photogsunite.com.

And please leave me an honest review! It helps other photogs find this show and we can help more people create the images they imagine and build the business they dream of.

Hey Photogs! This week, Mike talks about generating content during the offseason for your blogs, upgrading your gear, how to shoot at rowdy shows, having clients make testimonials and more!

Links mentioned in show: 

Later Instagram Scheduler & Social Media Platformer

Planoly Manage and Schedule Your Instagram Posts 

Join Mike's Facebook Ad course to get started growing your business:

The Photogs Guide to Facebook Ads

Join the Photogs community! Connect with us at facebook.com/groups/photogsunitegroup or instagram.com/photogs_unite.

On Q & A episodes, Mike answers questions submitted by the Facebook group, Photogs Unite!, every Mondays at 5:00pm PST.

If you have a question that you want answer, you can submit it at [email protected] or head on over to our website, www.photogsunite.com. 

And please leave me an honest review! It helps other photogs find this show and we can help more people create the images they imagine and build the business they dream of.