By David Gunther
The podcast currently has 29 episodes available.
In this episode of the Pilates Business Podcast, host David Gunther introduces a new series titled "A Scheduling and Payment System That Cares." Joining him is a mystery guest, co-founder and CEO of a scheduling and payment management system that prioritizes customer care.
David discusses the transition of their Clinical Pilates Studio business from a system that lacked care and responsiveness, to one which does care about integrating with the needs of their clinical Pilates studio, and shows that via their actions.
Our mystery guest is eventually introduced and then shares insights into her company’s customer-first approach, stressing the importance of caring for both clients and staff. She also reflects on her personal journey and the experiences that have shaped her empathetic leadership style.
Throughout the episode, we emphasise how the new system listens to client feedback to deliver tailored solutions.
Tweetables
"We could see from things that happened. We heard what people said, but we watched what they did. It's very important to us to see the actions and watch what these companies do, and we found that they weren't really caring, and if they were caring, it wasn't for us or for businesses like us."
David Gunther – Director Pilates Can / Pilates Business
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Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/28
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This podcast contains affiliate links. We may receive a commission on products or services that you purchase through clicking these links, at no extra cost to you. This process helps to fund the show and keep delivering access to high quality business assets for the worldwide clinical Pilates industry.
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Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life.
Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.
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Host, David Gunther, discusses innovative solutions for transforming prospective clients into committed clients. Key changes include scheduling adjustments for private sessions, introducing a 75-minute session for smoother client transitions, and formalizing 15-minute private consultations for newcomers.
Together with Tara Smith and Claire Gunther, they also discuss updating assessment forms to capture essential client information and making pricing more transparent through easy-to-access formats like website pages and direct Pilates Practitioner communication.
This episode aims to streamline the client onboarding process, ensuring a better experience for clients, instructors, and the business. The CRM and automation tool, ActiveCampaign, plays a key role in this transformation, helping to manage client interactions and automate essential processes for optimal efficiency.
Tweetables
"We've been not kidding ourselves, but we have been doing things in a way where we were being hopeful that we can get all these things done, perhaps in that hour session, when really, the instructor wants to focus on the client, their health and well-being, and putting together what they need so that they can have a personalised written program."
David Gunther – Director Pilates Can / Pilates Business
Get the Full Show Notes
Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/27
Disclosure
This podcast contains affiliate links. We may receive a commission on products or services that you purchase through clicking these links, at no extra cost to you.
Send us a text
Want to learn more about Pilates Business?
Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life.
Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.
Are you getting all the shows? Subscribe today!
In this episode, join the team from Pilates Can in Canberra for an in-depth discussion on improving the conversion of prospects into clients. Tara, Claire, and the host, David Gunther, explore various strategies, including the implementation of a regularly updated spreadsheet by the admin team to track session availability and provide instructors with essential booking information.
They emphasise the need for instructors to be well-informed and proactive to ensure a seamless client experience. The conversation also covers potential updates to workflow emails and the importance of clear pricing communication. Stay tuned for specific process changes in the next episode.
Tweetables
“Remember, you can't help the people with your clinical Pilates services if you can't convert the inquiry. If you don't, then it could be that reformer studio down the road who might, and then, that will be your prospect's lived experience of Pilates.”
David Gunther – Director Pilates Can / Pilates Business
Get the Full Show Notes
Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/26
Send us a text
Want to learn more about Pilates Business?
Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life.
Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.
Are you getting all the shows? Subscribe today!
In this episode of the Pilates Business Podcast, we delve into the strategies for converting prospects into clients at a clinical Pilates studio.
Hosts David Gunther, Tara Smith, and Claire Gunther from Pilates Can discuss the entire conversion funnel, from initial inquiry to commitment, emphasising the importance of consistency, strategic planning, and team involvement.
The team reviews their current processes, highlighting key strategies like the use of Google reviews for credibility, the significance of initial private sessions, and the necessity for clear communication and follow-up.
They also explore the challenges and solutions for making efficient transitions from private to semi-private sessions, ensuring the entire process is streamlined for both clients and the business. Join us next week to further explore how to refine and enhance these conversion processes.
Tweetables
“Throughout the sales process and even through the initial inquiry there and perhaps attracting the (prospective) client to our website to consider our services, we're always letting the client know that they've got the opportunity to opt out. We really want to work with people that really want to work with us, because that helps us help them get a result. ”
David Gunther – Director Pilates Can / Pilates Business
Get the Full Show Notes
Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/25
Send us a text
Want to learn more about Pilates Business?
Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life.
Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.
Are you getting all the shows? Subscribe today!
In this fifth episode of the new series "Replicating the Stars in Your Pilates Instructor Team," hosts David and Claire Gunther and their team celebrate their accomplishment of receiving over 100 5-star Google reviews in just three months. They draw parallels with the importance of focusing on details in achieving success and delve into the nitty-gritty of how they replicated this success with their team.
The discussion covers the importance of having clear processes, preparing instructors, dealing with client objections, and ensuring continuity even when key team members are away.
They also touch upon future-proofing their review processes for other platforms like Facebook. For a visual summary, the episode includes a link to a graph illustrating their journey. The episode wraps up with practical tips for sustaining review processes and managing business operations smoothly.
Pilates Can Google Reviews Graph
Tweetables
“We are celebrating at Pilates business and Pilates Can because we've just achieved over 100 5-star Google reviews in a period of just three months from when we started. We're celebrating this win, just like Mark Cavendish has just celebrated his 35th stage win at the Tour de France.”
David Gunther – Director Pilates Can / Pilates Business
Get the Full Show Notes
Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/24
Send us a text
Want to learn more about Pilates Business?
Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life.
Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.
Are you getting all the shows? Subscribe today!
In this fourth episode of the new series "Replicating the Stars in Your Pilates Instructor Team," hosts David and Claire Gunther along with Sales and Marketing Manager Tara Smith, discuss how to solve common challenges faced by clinical Pilates businesses through well-defined Standard Operating Procedures (SOPs).
They delve into the specifics of their Google review automation process designed to increase 5-star reviews, explaining how it aids in client engagement and business visibility in a competitive marketplace.
Claire shares her experience and the positive impact of having a structured process, emphasizing the importance of personalization and team involvement. Listener takeaways include an understanding of the benefits of SOPs and strategies to replicate successful processes within their Pilates teams.
Tweetables
“The automation was designed to be an integral part of the standard business processes, SOPs, to dramatically increase the achievement of 5-star Google reviews for our clinical Pilates studio business.”
David Gunther – Director Pilates Can / Pilates Business
Get the Full Show Notes
Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/23
Send us a text
Want to learn more about Pilates Business?
Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life.
Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.
Are you getting all the shows? Subscribe today!
In this third episode of the new series "Replicating the Stars in Your Pilates Instructor Team," host David Gunther and team from Pilates Can in Canberra, Australia, discuss the tremendous impact of gathering 5-star Google reviews on both business growth and client satisfaction. Claire, the lead instructor, and Tara, the sales and marketing manager, alongside David, explore the benefits of this process for instructors and clients alike.
They delve into the importance of positive instructor-client relationships, the role of a cohesive admin team, and how excellent reviews can attract more clients, increase session offerings, and ultimately strengthen the business's financial stability.
The episode emphasizes the effectiveness of mentoring, maintaining a positive culture, and the long-term gains from investing in ongoing improvements. The hosts encourage listeners to adopt similar strategies to enhance their own clinical Pilates studios.
Tweetables
“We really do have something very special here with all of those aspects of the admin team, the clients, the instructors, and the whole process that works together to really provide these results that the clients (prospective clients) would need to know about, documented in these Google reviews.”
David Gunther – Director Pilates Can / Pilates Business
Get the Full Show Notes
Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/22
Send us a text
Want to learn more about Pilates Business?
Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life.
Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.
Are you getting all the shows? Subscribe today!
In this second episode of the new series "Replicating the Stars in Your Pilates Instructor Team," host David Gunther explores reasons why clients may hesitate to provide a 5-star Google review for a clinical Pilates studio using the Pilates Can studio business as the example.
Together with Pilates Can’s other owner and Lead Instructor Claire Gunther, and Sales and Marketing Manager Tara Smith, they discuss real and hypothetical cases, emphasizing how feedback from clients can help improve services. Various scenarios, such as technological challenges and personal privacy concerns, are analyzed.
The episode also highlights the importance of setting client expectations and the collaborative process between instructors, the business, and clients. Lastly, it introduces next week's discussion on the benefits of a synergistic relationship between clients, instructors, and the business.
Tweetables
“It's a collaborative process. It's a partnership between our instructors, the business, and the clients to help them build that excellent Pilates exercise habit. That's something that we try to deal with right up front, but even that being the case, (false) expectations might still come through.”
David Gunther – Director Pilates Can / Pilates Business
Get the Full Show Notes
Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/21
Send us a text
Want to learn more about Pilates Business?
Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life.
Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.
Are you getting all the shows? Subscribe today!
In this first episode of a new series of "Replicating the Stars in Your Pilates Instructor Team”, the team at Pilates Can discusses how to replicate their successful 5-star Google review process across their clinical Pilates instructor team.
Chief Instructor Claire Gunther and Tara Smith, Sales and Marketing Manager join host David Gunther to explore the marketing and sales strategies behind collecting these reviews, the unexpected benefits for clients and the studio’s culture, and overcoming technological challenges.
They emphasize the importance of written client feedback in conveying the studio’s excellence and dedication built over 25 years.
Tweetables
“The written review is really important. In our case, it's helped to explain the culture to other prospective clientele, as well as to the existing clientele who are also reading and writing their own reviews.”
David Gunther – Director Pilates Can / Pilates Business
Get the Full Show Notes
Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/20
Send us a text
Want to learn more about Pilates Business?
Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life.
Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.
Are you getting all the shows? Subscribe today!
In this episode of The Pilates Business Podcast, our host David Gunther focuses on the essential nature of communication and process duplication within the instructor team. Special guest Adam Tuttle from ActiveCampaign shares his journey, highlighting the importance of understanding and explaining the 'why' behind processes to ensure team alignment and performance.
Through personal anecdotes from his time at ActiveCampaign and interactions with team members, critical insights are discussed on setting realistic standards, teaching the importance of company platforms, and fostering a strong team culture.
Tara Smith from Pilates Can adds to the conversation by emphasising the benefits of respectful dialogue and continuous improvement. The episode concludes with a real-time example of a 5-star review for Pilates Can, celebrating the success and collective hard work of the team.
Tweetables
“If they're looking for some other type of service, really, then we encourage them to go and find that other type of service. We don't try to sell them to something that's really not going to help them.”
David Gunther – Director Pilates Can / Pilates Business
Get the Full Show Notes
Want access to the full show notes, including links to all resources mentioned during today's episode? Visit https://www.pilatesbusiness.com.au/19
Disclosure
This podcast contains affiliate links. We may receive a commission on products or services that you purchase through clicking these links, at no extra cost to you.
Send us a Text Message.
Want to learn more about Pilates Business?
Learn from other business owners, other prominent leaders in our profession and in our Pilates industry from around the world to benefit your Pilates studio, your Pilates business, your Pilates career and ultimately your life.
Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.
Are you getting all the shows? Subscribe today!
Send us a text
Want to learn more about Pilates Business?
Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life.
Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.
Are you getting all the shows? Subscribe today!
The podcast currently has 29 episodes available.
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