This week on the "2 Regular Guys Talking Decoration" podcast, Aaron is joined by show producer Erich Campbell to discuss the ins and outs of e-commerce. While Erich is known for his expertise in embroidery and digitizing, Aaron and Erich take some time to discuss other areas of Erich's experience. With Terry out this week, the duo dives into the pillars and pitfalls of e-commerce success. Erich shares insights from his years of experience building and managing online businesses. Whether you're just starting out or looking to optimize your existing e-commerce platform, this episode is packed with valuable insights and practical tips for success.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

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News

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https://youtu.be/EyqPX4knsHU

Dad Joke

What concert only costs 45 cents?

50 Cent featuring Nickelback

E-commerce

Erich: I may always work on embroidery every day, but it’s not the only thing I do. For the largest part of my career, I’ve managed eCommerce properties alongside my embroidery duties. As much as things change, I’ve noticed some of the same pitfalls that decorators fall into and found myself that there are certain pillars on that a solid eCommerce presence rests. Today I’d like us to discuss some of those Pillars and Pitfalls and how we’ve seen those play out with decorators and in general over the years.

Aaron: Let’s get into it and start on the side of the things that you find online sellers really need to make their store work- What are some of these foundational ‘Pillars’?

Erich: Absolutely- let’s start with some of the basics, then get to the things that have the most effect on decorators. Every store needs to have basic functionality and policies established- First, Clear payment, shipping, and return policies need to be spelled out if you want to generate trust in your clients. Second, you must have one (or more than one) well-monitored channel for customer communication. Third, you must have clear, simple navigation. *Discuss platforms / tools 

Aaron: Ok- if we assume everyone has these basics out of the way; everything is functional, policies are spelled out, and they are present for customers, what else should they be thinking about as they get their store underway?

Erich: These are the real pillars- foundational choices that make a difference to how you operate.

Clear Focus - General Purpose vs. Customer Specific - Custom Decoration vs. Company Store *Discuss online decoration vs.