In this episode of Macon It, we sit down with Hannah Theus, Director of Marketing and Fulfillment for the International Cherry Blossom Festival, to talk about one of Macon’s most beloved traditions. Known as the Cherry Blossom Capital of the World, Macon transforms each spring into a massive pink celebration that draws visitors from across the country...and around the globe.

Hannah shares the story behind how the festival first began, what makes it so special for the community, and gives us a preview of some of the exciting events happening during this year’s festival, March 20–29. From family-friendly activities to iconic Macon traditions, it’s all part of the pink party that takes over the city each spring.