The Pitstop Podcast

The Pitstop Podcast

By OEM InteractiveLeisureAutomotive
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The Pitstop Podcast episodes

  • EP. 7 - Ways to Reduce Online Customer Returns
    ► If you enjoyed this episode, check out show notes and more at: www.oeminteractive.com
    In This Episode, We Discuss:
    How Can You Reduce The Amount Of Returns? (1:20)
    -Make Customers Provide a VIN!
    -Returns drain staff time, profit margins and service experience
    -Make the customer provide a VIN to qualify for a return
    -Parts staff needs to double-check every order!
    What if they DON’T provide their VIN? (2:15)
    -Return policy standards in place
    -GET ON THE PHONE!!!
    How Important Is Customer Contact? (3:35)
    -Contact info needs to be readily available
    -Chat can be effective to help customers
    -22% of products are returned due to difference in “look”
    -Take images of parts so customers know what they order
    Are The Returns YOUR Fault?! (5:30)
    Is your staff properly trained?
    Have procedures in place for reference
    Is your return policy clear and concise?
    Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey’!
    Who is OEM Interactive and what is The Pit Stop Podcast?
    The #PitStopPodcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.
    OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.
    —
    Follow OEM Interactive Online Here:
    Website: www.oeminteractive.com
    Twitter: twitter.com/oeminteractive
    Facebook: www.facebook.com/oeminteractive
    Instagram: www.instagram.com/oeminteractive/
    Soundcloud: @oeminteractive
    11 min
  • Ep. 6 - How To Increase Online Automotive Accessory Sales
    ► If you enjoyed this episode, check out show notes and more at: www.oeminteractive.com
    Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey’!
    —
    Who is OEM Interactive and what is The Pit Stop Podcast?
    The #PitStopPodcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.
    OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.
    —
    Follow OEM Interactive Online Here:
    Website: www.oeminteractive.com
    Twitter: twitter.com/oeminteractive
    Facebook: www.facebook.com/oeminteractive
    Instagram: www.instagram.com/oeminteractive/
    Soundcloud: @oeminteractive
    11 min
  • EP 5 - How Parts Managers Can Become More of a Sales Professional
    ► If you enjoyed this episode, check out show notes and more at: http://www.oeminteractive.com/ep-5-how-to-become-a-sales-professional
    Do Not Be An Order Taker! (2:01)
    How Can Parts Staff Sell More? (2:54)
    -Contact information needs to be online
    -Listen to the customer
    -Deliver the product the right time, the first time
    Utilize Chat Features (5:15)
    -See in real time what pages customers are shopping
    -Knowledge about product
    Tips To Gain Customer Trust (6:18)
    -Build a relationship for repeat business
    -Customize your email signature
    -Make yourself a thought leader by becoming an expert
    Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey’!
    —
    Who is OEM Interactive and what is The Pit Stop Podcast?
    The #PitStopPodcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.
    OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.
    —
    Follow OEM Interactive Online Here:
    Website: www.oeminteractive.com
    Twitter: twitter.com/oeminteractive
    Facebook: www.facebook.com/oeminteractive
    Instagram: www.instagram.com/oeminteractive/
    Soundcloud: @oeminteractive
    12 min
  • EP 4 - Ways to Increase Profitability Selling Parts And Accessories Online
    ► If you enjoyed this episode, check out show notes and more at: http://www.oeminteractive.com
    In This Episode, We Discuss:
    -Setting Realistic Expections (1:30)
    -Having a plan for success (1:34)
    -Training Your Parts Staff (4:28)
    -Offer Something Different (5:45)
    Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey’!
    —
    Who is OEM Interactive and what is The Pit Stop Podcast?
    The #PitStopPodcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.
    OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.
    —
    Follow OEM Interactive Online Here:
    Website: http://www.oeminteractive.com
    Twitter: https://twitter.com/oeminteractive
    Facebook: https://www.facebook.com/oeminteractive
    Instagram: https://www.instagram.com/oeminteractive/
    Soundcloud: https://soundcloud.com/oeminteractive
    10 min
  • EP 3 - Selling Auto Parts And Accessories Online: Frequently Asked Questions
    ► If you enjoyed this episode, check out show notes, video, and more at: www.oeminteractive.com
    In This Episode, We Discuss:
    -How can we be different? (1:12)
    -Annual promotions calendar (3:10)
    -Engage with customers (5:50)
    Thank you for listening to our podcast. We hope that you keep up with the monthly podcasts we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey’!
    --
    Who is OEM Interactive and what is #ThePitStop Podcast?
    #ThePitStop podcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.
    OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.
    —
    Follow OEM Interactive Online Here:
    Website: www.oeminteractive.com
    Twitter: twitter.com/oeminteractive
    Facebook: www.facebook.com/oeminteractive
    Instagram: www.instagram.com/oeminteractive/
    Soundcloud: @oeminteractive
    12 min
  • EP 2 - Will Facebook Marketplace be the Next Disrupter for Automotive eCommerce?
    ► If you enjoyed this episode, check out show notes and more at: http://www.oeminteractive.com
    ---
    Thank you for watching this video. We hope that you keep up with the monthly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey’!
    —
    Who is OEM Interactive and what is The Pit Stop Podcast?
    #ThePitStop podcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.
    OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.
    —
    Follow OEM Interactive Online Here:
    Website: http://www.oeminteractive.com
    Twitter: https://twitter.com/oeminteractive
    Facebook: https://www.facebook.com/oeminteractive
    Instagram: https://www.instagram.com/oeminteractive/
    Soundcloud: https://soundcloud.com/oeminteractive
    12 min
  • EP 1 - 3 Ways to Sell More Parts & Accessories Online
    ► If you enjoyed this episode, check out show notes, video, and more at: http://www.oeminteractive.com
    In This Episode We Discuss:
    -Branded Boxes
    -Promo Postcard Inserts and Business Cards
    -Pulling Customers Sales Data
    Thank you for listening to our podcast. We hope that you keep up with the monthly podcasts we post on the channel, subscribe, and share your learnings with those that need to hear it. We hope to hear your thoughts and comments, so please take a second and say ‘Hey’!
    --
    Who is OEM Interactive and what is #ThePitStop Podcast?
    #ThePitStop podcast is a weekly series where we discuss the latest trends in the digital marketing landscape, and provide actionable tips on how to sell more automotive part and accessories online.
    OEM Interactive is a digital marketing agency that works solely in the e-commerce automotive parts industry. With over 15 years of experience, we have helped numerous dealerships sell millions of dollars in online parts and accessories.
    —
    Follow OEM Interactive Online Here:
    Website: http://www.oeminteractive.com
    Twitter: https://twitter.com/oeminteractive
    Facebook: https://www.facebook.com/oeminteractive
    Instagram: https://www.instagram.com/oeminteractive/
    Soundcloud: https://soundcloud.com/oeminteractive
    12 min

About The Pitstop Podcast

From the publisher's feed

The PitStop Podcast is dedicated to auto executives, insiders, and consumers looking to uncover the latest automotive trends, insights and actionable digital marketing strategies. Each episode, we…