The Platform Giant Show - Public Speaking and Communication Skills to Build Thought Leadership and Your Personal Brand

In a world of information asymmetry, the sales rep has the advantage. In today's world of information parity, the advantage belongs to the consumer.

Being a sales sherpa is how a sales rep can add the most value. Find out the current state of the sales in a hyper-connected world with special guest, David Fisher.

For full episode show notes and details go to Platform Giant.com

When we think about rhetoric, several pictures may come to mind.

• Some think of high school speech and debate team.
• Some  think of politics.  
• Some envision philosophers living in ancient times.

All of these ideas are correct, because rhetoric has been around for thousands of years and has changed and expanded to suit the times in which it's been used.

Oe thing's for sure, rhetoric without rhetorical devices is like cheese without crackers.

Today, we're talking about how to use rhetorical devices to create a magnetic talk. It's part 3 in our 3 part series on how to be more expressive.

Full Show Notes at PlatformGiant.com/71

On the last episode of the podcast, Mark Schaefer and I talked about his new book KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.

Mark unpacked the four things he found all well known experts have in common. Every person, in every field in every region of the world did the same four things.

1. Figured out what they wanted to be known for
2. Found an uncontested space
3. Figured out the right kind of content for their message
4. Found an actionable audience

On today's podcast, I continue my conversation with Mark as we cover the differences between passion and sustained interest, Why everyone Won't be known, How your culture may be working against you in your efforts to be known and the future of employment.

Full show notes are available at

http://PlatformGiant.com/69

Mark W. Schaefer's new book KNOWN  is about helping individuals meet their personal and professional goals. It's his contention that in order for us to achieve many of these goals, we must be KNOWN.

KNOWN is about being intentional and being organized. It's about having a plan to build your online reputation and having a meaningful digital presence so that you are known to an audience big enough to matter. Whatever it is  you want to do, you'll have an advantage when trying to achieve it if you are known.

To help you understand how to do that, Mark sought out people who were known in a wide variety of fields and studied how they became so widely known. He looked at several industries like banking, education, real-estate, the arts, construction, business and fashion. What he found was that every person, in every field in every region of the world did the same four things.

Mark talks about what those for things are on this episode.

Everyone can be a better speaker, but not everyone takes the time to get the feedback on what they need to do. On this episode of the podcast Scott Schwertly of Ethos3 explains how his new Badge assessment test and it's companion book, What's Your Presentation Persona can help you give the types of presentations that work best for you. More at Platformgiant.com/67

Over the last 150 years, we've gone from the expressiveness of the Charles Dickens' classic, A Tale of Two Cities to the disarticulation-ness of reality television. In part 1 of this 3 part series, we cover Throw Away Words. The useless modifiers we use in our language that don't add value to what we're trying to say.

Mentioned in the podcast

Totally, Like Whatever, Ya Know? by Taylor Mali  

Full Poem:

https://www.taylormali.com/poems-online/totally-like-whatever-you-know/

Video of Taylor Performing Totally Like Whatever, Ya Know?

https://youtu.be/LGAMd-tT6fQ

How to Wow by Frances Cole Jones 

Grammar Bytes - The Modifier

http://chompchomp.com/terms/modifier.htm

Full Show Notes Available at

http://PlatformGiant.com/66

In this episode, three experts weigh in on Brand Storytelling, Community Management and Content Marketing. What you need to know about each to be a thought leader

Full Show Notes at PlatformGiant.com/65

The love of comfort is the enemy of success. Finding your path and sticking to it requires commitment.

You can't go it alone, however. You must find a team who will encourage you, cajole you and spur you on to greatness.

If you want your message to resonate, you must learn to provide context and demonstrate empathy.

Toddy Henry talks more about his book Louder Than Words

Full show notes at http://PlatformGiant.com/64

It's never been easier to start something you care about, but with that ease there is also a craving for something deeper. Finding your voice is about maturing your perspective and becoming great in your field. If people look at something you've made, it should be obvious you made it; that's an expression of your authentic voice.

This podcast addresses the three components of your voice and how to leverage them to make an impact. We also cover something Todd refers to as The Aspiration Gap. We learn what it is and how to use it to reach our potential. Full Show Notes are at

PlatformGiant.com/63

How do you take the idea of thought leadership and apply it in real life?

JD Gershbein and I continue our conversation on thought leadership. We pull away from LinkedIn & social media sites and start talking about creating a thought leadership strategy.

Full Show Notes are available at PlatformGiant.comm/61