In this episode, I’m finally sharing something that has been 13 years in the making: my brand new coaching certification program. It feels surreal to say that out loud.

I start by taking you back to the moment everything changed for me—the night I realized I wasn’t willing to settle for a job just to pay the bills. Thirteen years later, I’ve turned my annual income into my monthly income, and I can honestly say I have the most fulfilling job in the world.

In this episode, I’m walking you through the 7 steps to becoming a life coach, based on everything I’ve learned through helping hundreds of people transform their lives. Whether you’re already coaching, secretly dreaming about it, or just curious if this path is for you, this conversation will help you get clarity on what’s next.

• The real beginning of my coaching journey (and the full-body “no” that redirected my entire life).
• Why knowing your story, your values, and your “why” is the foundation of everything.
• The skills every great coach needs—and why one modality isn’t enough.
• What makes an offer truly compelling (hint: it’s not more sessions).
• Simple ways to get visible without feeling like you’re “putting yourself out there.”
• How to think about sales in a way that actually feels good.
• What “red carpet delivery” looks like in practice.
• And the mindset work that separates the people who dream about coaching from those who actually build a career doing it.

If you’ve been feeling that tug—like there’s something more you’re meant to do, or a bigger impact waiting for you—listen closely. You’ll know if this path is calling your name.

For the first time ever, I’m bringing together everything I’ve learned—mindset, behavioural, emotional, somatic, and subconscious coaching—into one year-long program. This founding round is small, intimate, and high-touch because I want to personally mentor each coach through the process.

If you want 2026 to be the year you finally step into the work you feel called to do, you can apply to join the founding group. There are only a few spots left, and if you’ve been listening to this episode thinking “this is me”… it probably is.

👉 Apply here to join us (or reach out to me directly if you have questions).

And if you have a friend who’s been talking about becoming a coach, send this episode their way. One conversation really can change the entire trajectory of someone’s life.

Click here to join The Pleasure Project Program

In this episode, I’m sharing the full keynote speech I delivered at the Beauty & Wellness Conference — a talk that struck a deep chord with so many entrepreneurs navigating the highs and lows of growth.

If you’ve ever found yourself hustling harder, doing “all the right things,” and still wondering why it feels so hard… this episode is for you.

I take you behind the scenes of my Pleasure Project — the experiment that changed everything for me. After years of believing that success required pushing, proving, and perfecting, I decided to do the opposite. I stopped forcing. I started listening. I made pleasure my strategy.

Inside this episode, you’ll learn:

✨ Why “doing more” isn’t always the answer — and what to focus on instead

✨ The real reason we disturb our own peace (and how to stop it)

✨ How to regulate your nervous system when fear and self-doubt show up

✨ The surprising science behind getting your hopes up

✨ And the mindset shift that will help you grow your business without losing yourself in the process

Whether you’re an entrepreneur, creator, or anyone working toward big goals, this conversation will remind you that your peace, pleasure, and presence are not luxuries — they’re your power source.

So take a deep breath, tune in, and discover how to build your dream life and business without burning out.

Resources Mentioned:

• Episode on DeLulu is the Solulu (for more on the power of belief and hope)
• A Man’s Search for Meaning by Viktor Frankl

If this episode resonated:

Please rate, review, and share it with someone who needs the reminder that success doesn’t have to mean stress.

Click here to join The Pleasure Project Program

In this episode, we explore why it's so hard to let go when we deeply want something, and how attachment to the outcome can quietly drain our power, joy, and presence. If you’ve ever found yourself gripping a goal, a result, or a timeline — this conversation will help you soften, breathe, and come back to yourself.

We’re breaking down the difference between caring about your desires and needing them to feel worthy, happy, or successful. You’ll learn how to shift from urgency and pressure into trust and grounded self-worth, and how to move forward with your goals in a way that feels supportive instead of stressful.

This is about staying open to what you want — without making your identity or emotional stability depend on how it turns out.

Because when you are rooted in your worthiness now… the outcome becomes a natural expression of who you’re becoming.

• Why attachment feels so heavy (it’s not mindset — it’s the nervous system)
• The subconscious fears that make us try to control outcomes
• How attachment is often tied to old conditioning around love, safety, and worth
• What true detachment is (and what it’s not)
• How to hold desire with openness instead of gripping
• A simple somatic practice to shift from urgency back into presence
• How to trust yourself enough to not force the timeline

• What am I making this outcome mean about me?
• What need is this outcome trying to fulfill?
• Who am I if this doesn’t happen?
• Can I still hold my worth there?
• If I already knew I was enough, how would I move next?

Detachment isn’t about wanting less.

It’s about no longer outsourcing your worth, peace, or safety to the result.

Click here to join The Pleasure Project Program

So many women are exhausted—not just from what they do, but from what they believe they have to do.

In this episode, Dana explores one of the most common patterns she sees in coaching: feeling responsible for everyone else’s emotions, reactions, and happiness.

This episode dives into:

• Why women are conditioned to believe their worth is earned through selflessness and caretaking
• How over-responsibility leads to burnout, resentment, and disconnection from your own desires
• The difference between self-responsibility and over-responsibility
• Why people-pleasing is actually a form of control (and how to stop it)
• How to begin reclaiming your wants, needs, and truth—without guilt
• The essential skill of emotional self-leadership: learning to feel discomfort and still choose alignment

Dana also shares a personal story about saying yes to pleasure—a lakeside getaway and a trip to New York—and the unexpected guilt that surfaced. She unpacks what it really means to be a good receiver and why true generosity comes from overflow, not obligation.

If you’ve ever felt guilty for resting, saying no, or simply wanting more… this episode will help you see that your needs do matter—and that honoring them is the key to your power, peace, and pleasure.

💖 Loved this conversation?

Share it with a friend who needs this message, or tag @DanaSkoglund on social media to spread the ripple of women reclaiming their worth.

And if you haven’t yet, please rate and review the show—it helps the message reach more women ready to rise.

Click here to join The Pleasure Project Program

In this heartfelt solo episode, Dana shares a behind-the-scenes look at what’s been unfolding in her life and business over the past year — from personal milestones and adventures to powerful new programs and big visions for what’s to come.

She reflects on turning 49, creating two transformational programs, deepening her community connections, and finding the balance between being and becoming — appreciating where you are while reaching for what’s next.

• Dana’s birthday reflections and the highlights of her 49th year
• The creation of two new programs:
• Activating Time Abundance — for shifting your relationship with time
• The 29-Day Quantum Leap Ritual — for expanding what’s possible in your results
• Her experiences speaking at retreats, events, and masterminds around the world
• The joy of dancing again in Femme Fatale after nearly 20 years
• Launching her new Eye of the Tigress Mastermind for coaches
• Why accountability, community, and shared challenges are key to consistency
• The evolution of The Pleasure Project Program and what’s coming next
• Details about her upcoming 10-Day Sugar Detox and how it’s so much more than a diet reset
• A deeper reflection on gratitude, desire, and the art of being and becoming

• 10-Day Sugar Detox starts October 17 — a holistic reset for your body, mind, and habits
• Free community talks and events — check Dana’s Instagram for details
• The Pleasure Project Program — applications now open for those ready to master both the being and the becoming

• Join the 10-Day Sugar Detox
• Apply for The Pleasure Project Program
• Follow Dana on Instagram → @danaskoglund

Click here to join The Pleasure Project Program

What if being at your ideal weight felt easy? Imagine making nourishing food choices on autopilot, craving healthy meals, loving how you feel in your body, and having energy, confidence, and vitality every single day—without the mental drama of dieting.

In this episode of the Pleasure Project Podcast, I walk you through the six simple steps that create a lifestyle where your ideal weight becomes effortless and sustainable. These are the same practices I’ve used to maintain my weight—even through perimenopause—while feeling amazing in my body.

You’ll learn:

• Step 1: Why planning your meals ahead of time protects you from willpower burnout.
• Step 2: The food protocol that eliminates cravings and makes weight loss sustainable.
• Step 3: The inner mindset and identity shifts needed for lasting change.
• Step 4: How lifestyle rhythms—sleep, stress management, and daily routines—affect your weight.
• Step 5: The power of hydration as one of the simplest weight-loss tools.
• Step 6: How to approach movement in a way that builds energy and strength without relying on exercise alone.

This isn’t about quick fixes, diets, or willpower battles. It’s about creating an identity and a lifestyle that naturally supports your body’s best health.

✨Click here to join the upcoming Sugar Detox

If this episode inspired you, please share it and leave a review—it helps more women find this work.

Click here to join The Pleasure Project Program

Episode 221: Delulu Is the Solulu — Why Radical Self-Belief Is the Real Secret to Success

Have you heard the phrase “Delulu is the solulu”? It may have started as a viral TikTok trend, but the truth behind it is anything but silly. At its core, it’s about radical self-belief, daring to dream bigger, and choosing to believe that your success is inevitable—even when it seems impossible.

In this episode of The Pleasure Project Podcast, Dana dives deep into why playing it “realistic” keeps you stuck in limitation and how adopting a little “delulu” thinking can open the door to your wildest dreams.

You’ll learn:

• Why we stop dreaming big as adults and how it keeps us small
• The sneaky ways we argue for our limitations (and how to break the cycle)
• The rat study that proves why getting your hopes up matters
• How your brain’s Reticular Activating System (RAS) filters reality to match your beliefs
• The quantum physics experiment that shows how focus shapes outcomes
• Practical ways to rewire your brain for confidence, boldness, and inevitable success

If you’ve ever felt like you’re meant for more but find yourself playing small or “being realistic” to avoid disappointment, this episode will give you permission—and the tools—to get your hopes up, think bigger, and go after your desires with unwavering belief.

✨ Listen now and learn why being a little delulu might just be your greatest advantage.

Click here to join The Pleasure Project Program

Have you ever noticed that right after something amazing happens — a big win at work, a loving moment with your partner, or a financial breakthrough — you suddenly feel anxious, start overthinking, or even pick a fight?

That’s not random. It’s your upper limit.

In this episode, we dive into the hidden ways we cap our own joy, success, and abundance — and how to expand your nervous system, mindset, and identity so you can receive more without sabotaging it.

You’ll learn:

• Why we only allow ourselves a limited “thermostat setting” for love, success, and happiness
• How cultural conditioning keeps us playing small and afraid of shining too bright
• The sneaky ways self-sabotage shows up when things are going well
• How to spot your own upper limit behaviours with compassion
• Practical tools to expand your capacity: savouring micro-moments of joy, somatic anchoring, celebration rituals, and visualization practices
• Why reminding your nervous system that “it’s safe to feel good” changes everything

This isn’t about pushing harder or doing more — it’s about rewiring your system so you can hold more of what you deeply desire with ease.

By the end of this episode, you’ll see that your ability to experience more love, success, and abundance isn’t limited by what’s possible — it’s limited by what feels familiar. And once you expand your capacity, your entire life expands with you.

Click here to join The Pleasure Project Program

What if the path to true confidence, ease, and joy isn’t about doing more or proving yourself—but about aligning with who you really are?

In this episode of The Pleasure Project Podcast, Dana Skoglund invites you into a new paradigm for living: one rooted in authenticity, clarity, and aligned action.

You’ll discover:

• Why alignment is the key to confidence, calm, and pleasure.
• The three pillars of alignment: who you are, what you want, and what you do.
• How slaying shame and exposing your truth can unlock radical self-trust and freedom.
• Why vulnerability is magnetic—and how sharing your real, unpolished self creates deeper connection.
• How to move beyond people-pleasing, perfectionism, and playing small to step into your fullest power.

This isn’t the status quo. This is a bold, brave, and liberating way of being—one that allows you to show up unapologetically, take action in alignment with your deepest desires, and create a life that feels as good as it looks.

If you’re ready to stop hiding, embrace your authentic self, and experience the freedom of living in alignment, this episode is for you.

✨ Join The Pleasure Project Program to practice this new paradigm with a community of women who are redefining what’s possible together.

Click here to join The Pleasure Project Program

If you feel like certain areas of your life are stuck on repeat—same struggles, same results, same frustrations—this episode is for you.

This week, I’m sharing an excerpt from a workshop I taught over the summer where we explored why we keep recreating the past and, more importantly, how to break free from those cycles so you can create something new.

Inside this episode, you’ll learn:

• The 5 biggest ways we unconsciously perpetuate the past
• Why avoiding or numbing your feelings keeps you stuck
• How judgment and shame create separation from yourself
• The hidden cost of identifying with limiting stories about who you are
• The radical reframe that turns past pain into power
• How focus and observation shape the reality you experience

This conversation dives deep into neuroscience, energetics, and the quantum field—along with practical tools you can apply right away to shift patterns, free up energy, and step into possibility.

✨ If you’re ready to stop reliving old stories and create extraordinary results, come join us in The Pleasure Project Program—now officially underway with an amazing community of women doing this work together.

Resources + Mentions

• The Field by Lynne McTaggart
• The Surrender Experiment by Michael Singer
• The Untethered Soul by Michael Singer

If you loved this episode, please rate, review, and share the podcast—it means the world to me. And stay tuned for Part Two!

Click here to join The Pleasure Project Program