Entrepreneur School

The Plot Twist I Didn’t See Coming: How AI Changed My Biz


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So… becoming an AI strategist wasn’t exactly on my 2025 bingo card.

But here we are.

In this episode, I’m sharing how I went from corporate PR girl to building over 30 custom GPTs, creating a full-on podcast bot squad (including the one that wrote these show notes in minutes) and developing a whole new arm of my business centered around human-first and on-brand AI.

This isn’t about cranking out 100 blog posts a week.

It’s about using AI to create more ease, alignment, and space in your business—without losing your voice, your values, or your sanity.

I’ll walk you through:

  • How I went from “not even an early adopter” to fully obsessed with AI
  • The tools I’ve built (and how they save me hours each week)
  • Why I believe AI works best when it’s built around humans—not to replace them

If you’re even a little bit AI-curious, this episode will give you a grounded, non-techy look at what’s possible—and why you don’t need to be “techie” to start.


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Entrepreneur SchoolBy Kelly Sinclair

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