Bryan Enders of H.L. Bowman (HVAC and plumbing, Pennsylvania) adopted Avoca's AI call and scheduling platform and saw 40-65% more booked jobs and 90% fewer missed calls. Then: agentic dispatch — AI that optimizes your schedule in real time — is the next wave hitting trade platforms, with ServiceTitan and Jobber both rolling out features this year.

This week's AI tool is Goodcall, an AI phone receptionist that answers calls, captures leads, and schedules appointments for trade shops — 24/7, starting at $59/month. Then: multiple HVAC and mechanical supply manufacturers raised prices June 1, with increases of 2-10% on insulation, valves, motors, and filtration. How to protect your margins now.

A mid-sized repair shop turned on AI estimate follow-up and lifted its approval rate 15% in 30 days — plus why AI is becoming a built-in feature of the software you already pay for.

An all-in-one AI platform built for small contractors at under $30/month, plus why the worsening skilled trades labor shortage makes protecting your techs' time the real win.

Southern Home Services became the first enterprise service operator to run end-to-end AI automation — from AI call booking to AI dispatch — with no human touching the job lifecycle. Plus: multi-agent AI is growing 1,445% and what smart operators should do right now to get ready.

Avoca AI raises $125M+ at a $1B valuation to answer every call for HVAC, plumbing, and service shops 24/7. Plus: ServiceTitan's industry survey shows 74% of contractors believe in AI but only 25% are actually using it — and what that gap means for your shop.

A mid-sized commercial mechanical contractor doubled annual revenue from six to twelve million in twelve months by fixing one bottleneck — bid turnaround — with Beam AI for takeoffs. Marcus breaks down what they did and why most operators are looking at the wrong constraint. Plus, the two-year shift from AI-assisted to AI-autonomous dispatch and what you need to do this year to be ready.

AI quote and estimate generation tools are getting accessible enough for any operator to run them on real jobs this week. Meanwhile, tariffs are pushing equipment costs ten to thirty-five percent higher. Marcus breaks down what to use, what it costs, and the one clause you need on every quote by Friday.

Friday's case study: My Plumber Plus, a $129M plumbing/HVAC/electrical operator in Northern Virginia, deployed Avoca AI for overflow and after-hours calls in 2024 and added 13% growth. The implementation playbook works at any size. Plus: AI dispatch optimization is the next frontier — 41% utilization gains and what your data needs to look like first.

AI voice receptionists are the AI tool of the week. We cover what they do, what they cost (from $29/mo Dialzara to enterprise Avoca), how to pilot one this week. Plus: April NFIB Jobs Report shows 32% of small businesses can't fill openings — what trades operators should do about it.