The PMU Marketer Podcast

In this episode, we dive deep into the journey of a successful permanent makeup artist who, despite facing numerous challenges, managed to turn her business around and generate over $15K in sales in just one month!

In this episode, you'll learn:

• The common challenges faced by permanent makeup artists in today's economy
• Essential mindset shifts and strategies that led to a major business turnaround
• The importance of cultivating a loyal customer base and encouraging repeat business
• How to effectively expand your salon or makeup studio with new services
• Tailored marketing strategies and tips for the permanent makeup and beauty industry
• Proven techniques to boost sales and revenue in your permanent makeup business
• Real-life success stories and lessons from other permanent makeup artists who have thrived in a challenging economic climate

Tune in to discover the secrets of successful permanent makeup artists. Learn how to effectively market your salon or studio to attract more clients and increase your sales. Whether you're a seasoned professional or just starting out in the permanent makeup industry, this podcast is packed with valuable insights and tips that will help you grow your business and succeed in any economy. Don't miss out on this opportunity to learn from the best and transform your permanent makeup business today!

I met Sokkha Va in 2018 when she was just starting her permanent makeup business in Boston, and I had the pleasure of helping her with marketing while watching her grow from a new artist to a PMU trainer! She now has multiple employees and is a highly-rated permanent makeup trainer! She joins me on this episode to reveal EVERYTHING she wishes she had known about business and marketing when she started. You're going to learn her best tips for growing and scaling your beauty business! We even talked about multiple things that have never been discussed on this podcast before! To learn more about how we can help your business, go to https://pmumarketer.com/.

When Brittany moved her permanent makeup business to Las Vegas 5 years ago, she didn't know anyone! Now she has over 15 team members and does permanent makeup training! In this episode, we discuss salon and permanent makeup marketing tips, managing a team, and more!

Imagine losing everything in a disaster and trying to start a business the next week. That's exactly what permanent makeup artist & trainer Meaghan Bird did during Hurricane Harvey in 2017. In this episode, we discuss the mindset, tactics, and strategies it took to go from having nothing to growing 2 successful beauty businesses. This is such an inspiring story you don't want to miss!

Join Jake Randolph as he interviews Taylor, a new permanent jewelry artist about her journey from never owning a business to getting 15 paying clients her first week in business! If you are interested in learning this amazing new profitable service, then visit https://linkedpermanentjewelrytraining.com/ to apply to the #1 permanent jewelry academy in the world.

So excited to announce that for the first time EVER, The Skin Games is opening up a category for permanent makeup! Stephen from The Skin Games joins me today to discuss the benefits of joining, how to enter, and some of the AMAZING prizes we are giving out to the winners! I'll be speaking live there in Atlanta in March 2023 so get your tickets now while they last. Enter to win at https://www.theskingames.com/jake-says-enter/

Have you ever heard of permanent jewelry? It's a quickly growing trend that has over 160 million views already on Tik Tok alone and has been featured on the news all over the world already! With permanent jewelry, you can increase a typical beauty client's value by 25% in only 10 minutes. For example - if you have a $400 brow client then you can easily upsell them a $100 bracelet (that costs you $5 and 10 minutes) and increase the revenue from that client by 25%!! When I found out about this new trend I did some research and was blown away by the potential and profit margins! That's why I've partnered with my good friend Sarah Otto Minehart who has been doing the service for a year now to help bring this to all my clients! If you are interested in adding permanent jewelry to your service list, then definitely reach out to us at [email protected] Our training academy is called LINKED and we will also be providing exclusive bonuses, discounts, and resources to all of our students!

EVERY business owner will eventually have to stop doing best (from old age, death, other opportunities, etc).... BUT most of them won't be able to sell their business and walk away with a fat paycheck. This is why I brought on business exit expert Jessica Fialkovich! In this podcast, we cover very important topics like How to set up your business so that you can sell it in the future for massive profits - The biggest mistakes most of you are making right now - Why you should be preparing for an exit NOW even if you have never thought about selling. Your business can either be a burden or a valuable asset - in this interview, we discuss how to make sure it's an asset! If you want to set up a free strategy call with me about growing your business, go to https://calendly.com/pmumarketer/marketing-strategy-call

The biggest issue I see with small businesses is that they have no systems in place that allow them to scale. Everything they do takes too much time and then they get burned out. In this episode, I discuss how to build a system with my client Marla. She's been using my new system for over a year now - and it's drastically improved her permanent makeup and beauty business. If you want me to build a system to scale your business, text 256-584-2305.

Imagine being a service-based business and being on lockdown for 12 months... Well, that's what happened to a permanent makeup artist named Katie. After that, she managed to QUADRUPLE her business, and has grown bigger than ever. I've known her for a while and have been BLOWN AWAY by her ingenuity and great ideas when it comes to marketing. That's why I brought her onto the podcast today to share her great tips and tricks!