Show Summary:

“Being busy is often glamorized but can lead to unhealthy behaviors. While wellness is trending, there's still much to learn about self-care. And without guidance from experts, there's a significant knowledge gap on how to best take care of oneself.”

Starting a side business can be a daunting task. With so many moving parts and a seemingly endless to-do list, it's easy to feel overwhelmed and stressed. As a result, self-care may fall by the wayside, leading to burnout and frustration.

However, my guests today, Nola Boea and Lori Vajda, founders of Sticky Brand Lab, have found that prioritizing wellness has actually allowed them to flourish in their businesses. Aside from empowering professional women to build a profitable side business, they do not forget to remind their listeners of the importance of self-care in achieving success.

In this podcast, Nola and Lori offer valuable insights on how they integrate self-care into their business and lifestyle. Their unique personalities complement each other perfectly, forming a beautiful friendship and partnership that shines through on every episode of the Sticky Brand Lab Podcast.  

Whether you’re a newbie entrepreneur or a seasoned professional, you’ll discover important strategies for achieving success while prioritizing your well-being. Listen, and remember to share this episode with fellow podcasters and content creators!

Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.

Exceptional Highlights:

• Self-care is not selfish but an ingredient in reaching your definition of success.
• Openness and vulnerability are recommended when starting a business with friends.
• In business, time is currency. Know when to let go of control and focus on essential tasks that make progress.

Show Highlights:

04:37 The story behind Nola and Lori’s mantra: “Say yes to the mess”

06:20 How to overcome perfectionism based on Nola’s personal experience

12:56 A diagnosis that became the turning point for Lori to focus on wellness

16:20 Busting the myth that you don't work with friends because it can jeopardize your relationship

25:59 How important is it for health and wellness industry experts to amplify their message?

28:30 Why we should stop treating busyness as a badge of honor

32:28 If you want to grow your business, you have to learn how to delegate 

36:33 Why telling a story through your podcast is so important

39:11 Effective strategies you can do to maximize your content and grow your business

42:45 How to create content that builds trust with your audience

46:11 Nola and Lori’s definition of success

Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.

Important Links:

• PodKai Media - https://www.podkai.com/
• Sticky Brand Lab - https://www.stickybrandlab.com/
• The Sticky Brand Lab Podcast - https://www.stickybrandlab.com/podcast
• Sticky Brand Lab episode feat. Karrie Brazaski - https://bit.ly/3Z3zWFK

Show Summary: 

“As a business owner aiming for growth, longevity, and legacy, showing up is a must to build authority and presence. However, you have already exhausted content to share with your audience. If you are struggling, here’s why you should always create hero content to remain visible.”

As a content creator and host of this podcast show, I feel you when you are running out of content ideas, and it’s tempting to take a break. But stopping isn’t an option because your business needs to continue running even while you’re at rest.

Aside from making crucial decisions for your business, tasks such as planning and posting content online can drain your time and energy. And that is why having hero content will save your busy day.

In this episode, we’ll dive deep into hero content, its significance to you as a business owner, and how repurposing it to different forms solves your problem of creating strategic and consistent content on your chosen platforms.

Listen, and don’t forget to share this episode with fellow podcasters and content creators!

Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.

Exceptional Highlights:

• Hero content attracts your most passionate audience as long as you craft your story to serve as solutions to their needs and wants.
• Otherwise known as big rock assets or lead magnets, it’s a marketing gift that keeps giving because it produces 80% of results from 20% of your effort.
• They are long-form pieces that can be produced in bulk, such as blogs, articles, videos, and podcasts.

Show Highlights:

Long-form content can help you better in creating compelling stories that drive emotions.

Kai 04:55

• Aside from allowing you to focus more on your business, you can extract your creative juices more efficiently because it’s done in one sitting.

Hero content can be repurposed into shorter forms of content.

Kai 07:26

• Carousel posts, polls, and reels are bite-sized pieces of content your audience can consume and engage with on any of your chosen platforms.

The go-to digital tools that help me recreate fresh content from the hero content.

Kai 09:38

• Saving time is the main goal and investing in tools such as Otter, Headliner, and Canva help me finish my content calendar faster and easier.

Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.

Important Links:

• PodKai Media

Show Summary: 

“We take care of our material things like our homes and cars so well, but we don't care for our bodies the same way. Remember that the more you take care of your body and do preventative maintenance, the better your body will show up.”

Do you struggle with the demands of your business and feel the pressure to keep up with the pursuit of success? It’s understandable to feel overwhelmed and burnt out in these situations; however, neglecting your health and well-being can prevent you from performing at your best.

Despite the distractions and responsibilities that can consume your time, you may feel guilty for even thinking about considering self-care. However, taking small steps in prioritizing your own needs and reconnecting with your body can do wonders for your inner peace and ability to navigate life’s challenges. 

My guest today is Dominiece Clifton, founder of Move and Still, host of The School of Healing Podcast, and a beloved client of PodKai Media. In this episode, Dominiece shares her expertise on holistic wellness and healing, including how to build a daily self-care routine despite a busy schedule and somatic practices to manage stress and release trauma from the body.

Find a balance between movement and stillness, rest and work, and doing and being. Listen, and remember to share this episode with fellow podcasters and content creators!

Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.

Exceptional Highlights:

• Trauma is stored in our bodies, not our minds. A somatic approach allows us to release stress and tension in the body to heal truly.
• Discipline is not about doing something perfectly every day but consistently returning to the behavior even if you fall off for a while.
• We are born connected to our inner voice or intuition, but as we grow older, we learn to seek external validation and lose touch with it. 

Show Highlights:

The body remembers everything that happens to us, and issues can manifest physically and mentally. 

Dominiece 05:23

• We must understand the reasons behind physical symptoms and ask difficult questions about what the body is trying to communicate.

Taking care of ourselves enables us to show up better for work, relationships, and responsibilities because we can give from a full cup.  

Kai 09:29

• Neglecting self-care can lead to suppressing and holding onto things, ultimately resulting in exhaustion and burnout.

The key to building self-care habits is consistency, not the amount of time spent on the practice. 

Kai 13:46

• Set the intention to find small pockets of time in your day to nourish and focus on yourself and be gracious with yourself if you miss a day or two.

Meditation and embracing stillness can help us reconnect with our intuition and align with our soul's path. 

Dominiece 23:58

• Ideas arising during these practices are often considered divine downloads, as they come from intuition rather than survival-oriented minds.

Breathwork can help quiet the mind, eliminate confusion, and repair and restore the body.

Dominiece 32:32

• Constantly practicing breathwork can help with stress, anxiety, and depression.

Success often requires a team effort.

Dominiece 43:55

• By investing in people who can help actualize your vision, you can reduce stress, free up mental space, and have more time to focus on self-care.

Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.

Important Links:

• PodKai Media
• Move and Still
• The School of Healing Podcast
• Dominiece Clifton on LinkedIn

Show Summary: 

“If you are a podcaster overwhelmed with finding the right editor, here are the things to do and look out for when hiring the best one for your podcast.”

Finishing your podcast recordings must be a feat, yet as a human bound to utter fillers, editing it is a must. And since time is precious, you are now searching for a podcast editor who can polish it to your desired output.

But choosing the right editor presents challenges, especially when editing is not your expertise. In short, you have yet to learn the qualifications when vetting applicants for the job. 

In Episode 33, not only will you get the 4-step checklist on hiring the best editor for your podcast, but you will also want to onboard the one who can translate and jive with your brand’s personality.

Listen, and don’t forget to share this episode with fellow podcasters and content creators!

Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.

Exceptional Highlights:

• A podcast should represent you and retain its flavor. Certain fillers in casual conversations are intentionally left out. And in professional settings, 100% clean is the standard.
• Credentials are not necessary. Working with beginners can work out as long as they provide sample edits to showcase their potential and capabilities.
• Hiring to support you means delegating 20% of the work while achieving 80% of the results.

Show Highlights:

Kai 05:04

• As the podcaster, you should be able to identify the kind of output and help you need, such as simple clean-up of dead air or fillers or advanced content editing where an hour's worth of raw audio is reduced to half with only the juiciest details.

Kai 06:09

• Filter serious applicants with a Google form. Filling it out indicates high intent to go through the hiring process.

Kai 08:32

• Ask shortlisted candidates to hop on a call to see if they are a long-term fit, not only with their skills but also in alignment with your values.

Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.

Important Links:

• PodKai Media

Show Summary: 

“Heavy reliance on pharmaceuticals and doctors can make us forget alternative treatments exist. Holistic health and wellness experts can leverage podcasting to explore complex topics in-depth and empower more individuals to become proactive in their health journeys.”

Podcasting presents a vital opportunity for health and wellness experts to broaden their reach and make a lasting impact. Its unique ability to educate, inform and inspire through long-form content has the power to transform lives, one episode at a time.

That is why everyone in Pod Kai Media is committed to utilizing our expertise to support health and wellness experts in sharing their message with the world. 

In this episode, get to know our team better as we discover what makes a podcast truly compelling – from superior audio quality, engaging show notes, smooth production processes to eye-catching content and the role of educational segments in elevating the overall experience.

Listen, and remember to share this episode with fellow podcasters and content creators!

Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.

Exceptional Highlights:

• The key to a successful podcast is having a clear and genuine message that addresses a specific problem for the listeners. 
• Content repurposing maximizes the value of long-form content and reaches a broader audience.
• Engaged listeners increase downloads and business opportunities for podcasters.

Show Highlights:

Quality audio is essential for a good listening experience, with clear, relatable, and well-presented content.

Shan 11:56

• Maintaining this level of quality builds client loyalty and provides value to the community. 

Working at Pod Kai Media is a passion and a job that aligns with an ‘ikigai,’ blending personal interests and professional duties. 

Abi 13:40

• The job offers the opportunity to learn new things and share specialist knowledge through podcasts for clients.

The process of creating a podcast should consider the end consumers or listeners, as they are the ultimate target of the podcast. 

Kai 16:54

• The goal is to serve the audience and deliver content they will enjoy and find valuable.

When creating a podcast, be honest about what you're capable of and share topics you are passionate about. 

Norvin 36:40 

• Do research to stay knowledgeable in your field, and remember to have fun, as your energy will be transmitted to the listeners.

Empower your health journey by embracing a holistic approach.

Fatima 38:26

• Combine proper hygiene, nutrition, and preparation for life stages like menopause to enhance your well-being and longevity.

The team's words for 2022 are abundance, intentionality, resilience, now, authenticity, and transparency.

Pod Kai Media Team 43:38

• These words focus on their goals and aspirations for the year.

Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.

Important Links:

• PodKai Media

Show Summary: 

“Being an entrepreneur comes with a lot of responsibilities, which may be draining. We are torn between wanting to spend time with our family and working to give them the best life. Being present is just as important as providing financially, but we sometimes fail to see that because we are too laser-focused on running our businesses.”

We all have the ability to make positive changes and improve ourselves, but it can be challenging to know where to start. Some of us take years and multiple New Year's resolutions without seeing any real progress. 

I understand your frustration because I’ve been there several times. However, I have found that knowing your why is critical to making lasting change. When we understand the reasons behind our desired changes, we can take action and make them happen.

In this episode, I'll share how serving the health and wellness industry helped significantly improve my life, and how I’m enhancing the Podcash Show because of it.

Whether you're looking to start new habits or are simply curious about the changes I’m making in the podcast, tune in and join me on this journey.

Listen, and don’t forget to share this episode with fellow podcasters and content creators!

Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.

Exceptional Highlights:

• Working with The Gutsy Health Podcast greatly influenced my habits around my health and my loved ones.
• Success is not just about financial gain. It's also about finding happiness and fulfillment in all aspects of life.
• I strive to create a culture where wellness experts can balance business success with self-care, family, spirituality, and connection to a higher power.

Show Highlights:

My goal is to become the bridge between health and wellness practitioners with individuals seeking alternative and holistic healing solutions and be a facilitator in their journey toward wellness.

Kai 03:24

• Moving forward, I will interview experts in the holistic health and wellness industry to share their insights on how they run their businesses through podcasting while prioritizing self-care.

Balancing running a business with taking care of your loved ones and being physically present with your loved ones can be challenging at times.

Kai 04:12

• Make sure you take time for yourself and your relationships and establish clear boundaries between work, play, and rest.

If you take care of yourself, you have more chances of taking care of your family. 

Kai 06:06

• Caring for yourself can help set a good example for your family, encouraging them to prioritize their own self-care.

Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.

Important Links:

• PodKai Media

Show Summary: “Content is king. If your data and analytics show weak results even with well-researched ideas, it's time to pause and listen to your audience. Produce hot, relevant content that resonates with my proven tips.”

At last, I’ve now reached the end of our mini series. Here’s the last contributing factor added to my list on how to make listeners listen till the end -  your podcast’s Content Topics. Like what I’ve always emphasized in my past episodes, your content ideas are very crucial in forming solid relationships and loyalty from your listener base.

Your content topics also define and attract your target market. When producing content topics that hit the nail when it comes to their needs, it makes your audience feel understood and this will help them look up to you and think of you as the top of mind solution for the problems that they have.

In this episode, I'm going to share with you four (4) tips on how you can generate and maximize your content ideas, while increasing your listeners’ retention rate.

Episode 32 is the last of The Podcash Show’s mini series on how you can make listeners stick with you from beginning to end. I’m going to share with you four (4) tips on how you can produce hot, relevant content for the retention of your listeners. 

Listen and don’t forget to share this episode with fellow podcasters and content creators!

Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.

Exceptional Highlights:

• Generate topic ideas straight from the source - your community of listeners. Ask, and don’t assume, as their answers can surprise you.
• Identify main topics where you can extract sub-topics from. Use them to fill in your podcast’s future episodes.
• Solve one problem at a time. Avoid information overwhelm by making your topics easy to digest.

Show Highlights:

Kai 01:51

• Top reasons why the quality of your podcasting content matters - it’s the foundation where your following is built while also determining your niche or target market

Kai 05:30

• The goal is for you to produce simple outcomes for your listeners so they will remember and trust you with their problems.

Kai 06:15

• Our brains are wired to protect our energy. If our brains think that a certain task is going to take a lot of our energy and our time, it can be a reason for procrastination on taking action.

Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.

Important Links:

• PodKai Media

Show Summary: 

Monetizing may sound like the ultimate goal. But after blasting sponsored advertisements, the listenership that you have worked so hard for in the first place loses interest. Is there a way to keep both so your podcast show stays afloat?

It’s always exciting to partner with brands, especially the ones that you’re a fan of.  If you’re a longtime-user and you highly believe in their products, then it's great to partner up with them. 

Aside from that, you also have to make sure that the solution they're offering is the same solution suited for your listeners. Otherwise, it’ll only be a matter of time before you lose them. 

That is why tracking the data and analytics for each episode is a must. If you have sponsors, you can immediately see if continuing the ad insertion is still effective, or you might need to adjust to other placements. 

Episode 31 is the fourth of The Podcash Show’s mini series on how you can make listeners stick with you from beginning to end. I’m here to share with you three tips (3) on how to keep your listeners engaged while earning from your podcast. 

Listen and don’t forget to share this episode with fellow podcasters and content creators!

Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.

Exceptional Highlights:

• Partnering with brands is great. But before you go further and commit to them, you have to make sure that the vision of that company resonates with your listeners.
• If you have sponsors, check data and analytics per episode. This way, you can make a decision if the ad insertions are effective or not.

Show Highlights:

Kai 01:54

• Create a harmonious listening experience by avoiding repetitive and disruptive presentation of the ad. Relevant brand keywords that support the podcast’s topic will help keep the message fluid and intact.

Kai 03:28

• Prime your audience for transitions using sound effects. Or before diving in to the next topic, give them a heads up that they’ll hear a short commercial break.
• 
  

Kai 04:31

• Think long-term and turn down sponsors that do not serve anything valuable or align with your dear listeners. Remember that as you grow your podcast, your audience also grows with you.

Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.

Important Links:

• PodKai Media
• 
  

Show Summary: Networking expands connections with industry leaders and tap new audiences for your podcast. But if having guests on your show has caused you to lose loyal listeners, you may have skipped the process of filtering them.

For seasoned podcasters, guest interviews are a great way to expand growth and tap into new audiences. Yet, as you may have charged to experience, not all guests are right and welcome to your existing followers.

Having championed a certain niche, your podcast has attracted and established your listenership for a particular reason. It resonates with who they are and their needs. Thus, before inviting guests, consider first the compatibility of their message with your audience.

Episode 30 is the third of our mini series on how to make listeners stick with you from beginning to end. Aside from knowing the probable reason behind losing followers, discover my four (4) proven steps on filtering future collaborations so you can stop your listeners from tuning out.

Listen and share this episode with fellow podcasters and content creators!

Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.

Exceptional Highlights:

• Before recording, save time by employing prequalifying strategies to ensure the right fit of guests with your audience.

• Your guests must solve your listeners’ needs. If their message does not educate, inspire, or entertain,  this could be the reason for losing your listeners. 

Show Highlights:

Kai 02:30

• Create a pre-selected wish list of guests for your show. There's a higher probability that you already know like-minded experts who can contribute their unique insights in your industry.

Kai 03:25

• Identify potential guest collaborations with a prequalification form that consolidates and gives you a preview if you are aligned in just one sheet.
• 
  

Kai 04:09

• Confirm compatibility by scheduling a 15 minute call. Talking one-on-one makes you know each other deeper rather than just filling out a form.

Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.

Important Links:

• PodKai Media

Show Summary: "Study shows that producing low-quality audio negatively affects the perception of the speaker and their source of information. As podcasters, are you confident about the quality of audio experience that you’re giving to your listeners?" 

As podcasters, one of the reasons why we publish content is to build connections with our audience. And if we have services to offer, we also want to be top of mind if they need a solution to their problems. And since YOU are the solution to their problems, we want to make sure that they think highly of you. 

Based on the study made by USC and the Australian National University, researchers found out that when content produced, in the form of audio and video, is of low quality, you will most likely be perceived as less likable and credible. And if you want to be seen as an expert on your chosen niche, that's the last thing you would want to do. 

The same study also mentioned that aside from the negative perception, low quality production makes it difficult for your listeners to process the information and absorb your content. Inevitably, they’ll hit pause or stop altogether from listening to your episodes.

Episode 29 is the second of The Podcash Show’s mini series on how you can make listeners stick with you from beginning to end. In this special episode, learn the five do's and don'ts that you need to do to enhance the audio quality for your listeners so they’ll finish every episode that you produce.

Listen and share this episode with fellow podcasters and content creators!

Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.

Exceptional Highlights:

• Sound like a pro by investing even in the simplest yet great quality microphone (tune in to find out the exact model that I use!). Relying on a built-in laptop microphone makes you seem unprepared. 
• A multitrack recording simultaneously saved by both host and guest is highly recommended. This practice gives you room for adjustments during post-production.
• I don’t suggest repurposing live videos to podcast episodes as it is not focused on your podcast audience. But if that’s your preference, make sure you consider your audio listeners during the live session.

Show Highlights:

Kai 03:12

• Indeed, post-production helps improve your audio quality. However, podcast producers and editors are not magicians. So if you want to produce high-quality audio, you should start with the recording itself.

Kai 04:16

• Consider and control the time and place of your recording. Inform people around you to prevent avoidable noises and distractions like an unwelcome knock on your door.

Kai 05:15

• Have an outline with you. Even with just keywords instead of a script, that helps your train of thought focused and with ease throughout the recording. It also keeps better and succinct discussions with guests.

Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.

Important Links:

• PodKai Media
• ATR 20 100x available on Amazon