Show Summary: “Your visual brand style completes your brand’s identity and makes you stand out as a podcaster.”

When we hear the word podcast, almost instantly, we associate it with "audio." However, we commonly forget that the "visuals" play a significant role in defining our podcast and building our brand as well.

For this episode, I invited a visual brand stylist, Blessy Pastor, to educate us about the value of optimizing your podcast artwork, graphics, and promotional materials. Blessy, also a friend and mentor to me, is the founder of Visual Brand Stylist PH and the current brand stylist for Pod Kai Media. 

If you're a budding podcaster, you might be asking yourself, how do I visually establish my podcast and brand? Where do I start? Blessy talks about the five essential elements you need to create your podcast's artwork and promotional materials. The first element is an eye-popping cover that would stick throughout all the seasons of your podcast. Second, identify your podcast with a name that's rememberable and witty. Third, invest in a lifestyle photo that best represents yourself and your brand. Next is naming yourself as the host of your podcast. Your listeners would want to know the person behind the voice of your show. The fifth and last is putting together your brand style guide and sticking by it when making content.

We talk about these five elements and more in detail throughout this episode. I'd love for you to share this with your friends and peers looking to build their podcast visuals or maybe just want to shake things up and try out a new visual brand style.

Exceptional Highlights:

• In podcasting, you need to have a brand style guide consisting of your logo, set of fonts, color palette, and images or illustrations to represent you and your brand. 

• Brand recall is a measure of how your audience remembers you and associates your brand with a specific product or service. You strengthen your brand recall through a catchy tagline, particular colors or fonts, or even the sound of your intro and outro.

• Your podcast name should embody your goals, purpose, type of business, and a little bit of your personality. It must be relatable enough to attract your audience to listen.

Show Highlights:

How did you come up with the title for my podcast, The PodCash Show?

Blessy

• Kai mentioned that she wanted to tell people that podcasting can be monetized and can be pretty profitable. So I thought of words that relate to money. The term “cash” came to my mind. That’s how the title came about. I changed the last letter of “podcast” and turned it into a witty title, “The PodCash Show.”

How important is having a branding guideline at the onset of a business?

Blessy

• Since people are primarily visual, they tend to look at the cover image of a podcast before listening to it. This is the reason we create the podcast artwork first before launching. Similar to buying a music album or CD, you are initially attracted to the beautiful covers. It’s the same for podcast shows. With all the buzz and noise on social media, there’s a lot of distraction online. Establishing good visual styling of your brand will help make your podcast stand out. 

• Put together your brand style guide for your podcast. When you employ it in your messaging for your socials and website, people will begin to recognize and remember you. They will associate specific visuals to you or your brand.

For social media, how do we promote our brand repeatedly and effectively without sounding imposing?

Blessy

• For social media, we need to choose our colors carefully and how they relate to our brand. There’s a thing called color psychology that when you apply it to your brand, it affects how you send your messages to your audiences.

• If you’re pushy with your messaging, it will reflect on the illustrations and contents that you post. Visuals play a huge role in delivering your message because it’s the images that your audience sees first. They are either triggered to listen to the show or skip your podcast and move to the next. 

Kai

• To keep engaging the audience and avoid monotonous posts, you can also play around with different types of content, such as carousel posts, quotable quotes, animations, or audiograms. There must be variations when advertising and promoting your podcast.

How do you think empathy plays an advantage in crafting content and promotional materials? 

Blessy

• Empathy allows you to be sensitive to the topics and content that could hurt or trigger your audience, such as politics, the current pandemic, pollution, mental health, etc. You have to pick the right words and be mindful of how you say them. In the same way, your visuals must embody what you’re about to say.

• Before recording, you can ask yourself these: Would my topic be relevant to my audience? Would it help them in their growth or self-development? Understand your audience so they can understand you and your content. 

Kai

• In podcasting, you have to invest time and effort in planting the seeds. Before your audience listens to you, you need to listen to them first. Don’t expect to publish content one day and your audience to follow you immediately. You have to give them something valuable first. By giving them tips or advice that solves their problem, they will come to you naturally.

Important Links:

Blessy’s Facebook

Blessy’s Instagram

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The PodCash Show S2E7: Crafting Your Podcast Intro

Show Summary: “Having an intro makes your message clear right at the onset of the show when your audience presses the play button.”

In today’s episode, I talk about the value of having an introduction for your podcast. An effective intro and outro ensure that the message of your show is clear and gets across to your audience. While the background music sets the mood for the episode, the intro sets the tone. Ask yourself these questions: What do I want to promote? What do I want my audience to remember every time they listen to the show? 

There are five key elements that you must include when you create your intro. Start with the name of your show and then state your name. Third, present your promise to your audience through an elevator pitch. Fourth is your sponsor and their elevator pitch. And last and fifth element is your call-to-action (CTA). 

A compelling intro takes only one minute or less. It is concise, substantial, and engaging for the audience to listen. Don’t bore your listeners with a long and repetitive introduction since they will hear this repeatedly throughout your podcast. 

Hear the rest of the episode where I break down and analyze my intro for The PodCash Show to help guide you when you craft yours. I invite you to share this episode with your podcaster friends and family. Even if they already have an intro for their show, they are still welcome to listen and learn something new or two!

Exceptional Highlights:

• The message of your introduction must be strategic, highlighting only the essential details about you, your show, and your brand. 
• When getting a sponsor for your podcast, check that their messaging aligns with your content to have a smooth introduction flow.
• Your elevator pitch is your one-liner, impactful pitch that makes your audience remember you, your goals, and your promise for them.

Show Highlights:

 Is it okay not to have an introduction for my podcast show? Can I go straight to the episode?

2:59 

• Yes, it’s okay. It’s your choice whether to have an intro or not. However, having an intro allows you to express the message of your show right at the beginning of your episode.

What if I don’t have a sponsor yet?

5:03

• One of the reasons you’re into podcasting is to raise awareness about your business and what you do. When you’re just starting, you can make your business your initial sponsor since you’re the one producing your show anyway. 

What is the podcast introduction for The PodCash Show?

05:55

• “Welcome to the Season 2 of The PodCash Show with Kai Villanueva, where podcast growth and monetization continues. Brought to you by Pod Kai Media, a podcast production and marketing agency that helps functional medicine businesses increase their leads and sales. Visit their website at podkai.com.”

• The introduction for The PodCash Show is less than a minute, and yet, I was able to get my message across, with all the critical elements present. A podcast intro should be created easily and understandably.

Important Links:

Link to post about creating intro and outro

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Kai’s Facebook

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Show Summary: “Building long-term relationships with your guests and hosts expands your network and grows your leads.”

Have you thought about inviting someone over to your show, or maybe considered guesting on another podcast? Well, you thought right. Podcast guestings are a massive help in generating leads for you.

Guesting happens in two ways. First is inviting someone from the same industry with whom you share similarities. This person is someone who can provide your audience with tips and solutions to solve their problems. By having them over to your show, you also potentially tap into their audience, especially when they announce the guesting on their social media profiles.

The other side of guesting is becoming the guest on another podcaster’s show. Like finding a suitable guest, you need to look for a host whose values and goals you share so that their audience can resonate with you. Being the guest instead of the host requires less work since you only need to focus on engaging their audience and creating a no-brainer lead magnet. The host will be the one doing the promotional materials. 

Listen to the full episode as I deep dive into the fundamentals of podcast guesting and the essential points that you need to remember. Don’t forget to share this with family and friends who are equally passionate about podcasting as you!

Exceptional Highlights:

• In podcasting and business, no matter how great and influential the competition is, if your audience can resonate with you, you will remain in their ecosystem.
• The message that you identify for your podcast dictates the kind of speakers, influencers, and people that you want to invite to your show.
• Make it easier for your guest to promote the show on their social media page by crafting the marketing materials yourself and providing them with everything they need for posting.

Show Highlights:

What if it’s my guest who’s converting my audience into his leads instead of me growing mine?

02:45

• Dealing with situations like this is where your core values come in. After all, we do what we do for the greater good and higher service. We want to help our listeners to find the right people to solve their problems.

What if my guest doesn’t post about the show on social media or is too busy to post about it?

04:24

• If they don’t post about it, it’s okay. What’s important is you build a strong connection with your guest. Give them time to reflect on your episode together and post about it at their own pace. They can talk about you or the show on different platforms and in various ways. If you made a strong impact on them, it’s you that they will recommend regardless of the many people they know from the same niche.

• If the case is that your guest is too busy to post about the guesting, try reaching out to their social media managers or assistant. Posting on social media then becomes easier for the guest. 

What if I’m the guest, and I want to create my promotional materials different from those crafted by the host?

07:33

• You can create your own, but ask permission from the host first. We don’t want to bypass them and use their content to our advantage. Express to them your intent to repurpose their content and post it on your page.

Aside from posting on social media, what other channel can I use to let my audience know about the show?

06:10

• It helps to have an email list where you can do an email blast about the show. Highlight your guest by crafting a great introduction and write-up. Give your audience the chance to acquaint themselves with your guest.

Important Links:

Follow us on Spotify, Itunes, Google Play

Facebook

Linkedin

Instagram

Kai’s Facebook

Kai’s Linkedin

Book A Call With Us Now

Pod Kai Media

Show Summary: “The goal is to be like a magnet. Whenever your target audience needs a solution to their problem, they come to you. You are their top choice.”

In this episode, I talk about the three simple steps that will help generate leads for you and exponentially grow your show. 

To make these steps effective, you must first have three things: target audience (T), clear message (C), and clear offer (C). TCC is about helping you craft your message and your goals for your audience. Once you’ve defined your audience, you can prepare and tailor your message to their wants and needs. When your message is clear, you can position yourself to make an offer to them based on their pain points. 

With TCC in place, setting up the three simple steps becomes faster. First, break down your target market’s pain points and talk about them on your show, focusing on the solution. Next, connect on social media with the people who have the problems that you want to solve. And finally, create a no-brainer lead magnet that would instantly make your audience say yes to you and eventually lead them to the next nurturing process. 

Listen to the rest of the episode as I discuss the importance of having every step in place. Don’t forget to share this episode with your family and friends who need to hear tips and strategies about podcast growth and generating leads from podcasting. 

Exceptional Highlights:

• Maximize your time by finding your target audience on social media. Research and find out the platforms they use and where they hang out.
• With whatever you do, aim to give value first. Address a problem that your audience wants to solve, so it’s easier to turn your listeners from cold to warm lead.
• Varying groups of people have different behavior. For whatever behavior you define for your target audience, you reflect it on your content so that your audience relates to you.

Show Highlights:

How do I define my target audience?

03:20

• To define your target audience, you need to know their demographics, psychographics, needs, wants, language spoken, and age. There are also cultural differences, which is why you need to study the location of your audience as well. 

Why is it essential to break down my target market and their pain points?

05:52

• When you break down the pain points, this is where your listeners have their “aha” moments. They feel that you are genuinely listening to them and doing your research. 

• You simply do not assume what’s best for your audience. Instead, you base your solutions on facts and what comes out of their hearts and minds.

Why is there a need to connect with my target audience on social media?

07:52

• Connecting on social media with the right people allows them to gravitate towards you and resonate with your content. You warm up their minds, let them know that you exist and that you’re the solution to their problems. You will not feel the same results if you’re connected with the wrong people. 

Important Links:

Follow us on Spotify, Itunes, Google Play

Facebook

Linkedin

Instagram

Kai’s Facebook

Kai’s Linkedin

Book A Call With Us Now

Pod Kai Media

Show Summary: “Worthy leadership means being able to lead, get results, and bring people along for the ride.”

This episode is an interview episode with a PodCash listener who became a friend in the online industry. His name is Steve Worthy, a podcaster and CEO of Worthy Leadership Group specializing in leadership coaching, communication, and productivity.

In this episode, we talk about his experiences in business and the army and how it applies to podcasting. I love how he believes in the power of surrounding yourself with smart people because your role is to bring the best people around, not solely be the best. Your strength of character, authenticity, and compassion are the attributes that will help you make the best decisions.

I know this is not the typical episode you hear from me. But I want to showcase the power of podcasting in attracting the people of your same vibe and building a great relationship with them. Steve and I don't talk too much, but knowing he's within my circle, makes me feel that I'm doing something right.

Don't forget to share this with your friends who want to improve their leadership skills and make podcasting a platform to connect & network with great people.

Exceptional Highlights:

• The more you are in leadership, and the more you mature, the more you realize you need other people.
• Empathetic listening means seeking to understand before being understood.
• Having a good intuition about a situation or person automatically puts you ahead of other people.

Show Highlights:

Why did you decide to focus on leadership as your avenue for coaching? Is there anything in particular that you see in people that they don’t see?

2:29 Steve

• Worthy leadership will always find you out. There are specific attributes that you have as a leader that others may not see in you. I started embracing the idea of leadership while looking at others from a leadership standpoint. 
• I look at the attributes of a good leader. I talk about words in leadership that a lot of people don’t talk about.

What kind of help does podcasting do to your brand or business?

26:47 Steve

• It’s social proof and brand awareness, giving you the right identity. The cool part is having your listeners give you the topics that they want to hear. And that's the growth part of podcasts and interaction that I like and have been enjoying. You consider the listener. I want to be able to give as much high-quality information as possible. 

 How did you know about The PodCash Show, and how has it helped you?

29:05 Steve

• The title of your show, The PodCash Show, caught me. The other thing was the fact that you were from the Philippines. And so I was, “Let me hear what she has to say.” 

• All of the episodes of the show have provided a lot of value. The topics are relevant to podcasters and deliver insights that podcasters don’t even think about.

30:49 

• The PodCash Show taught me the importance of having a good workflow and being consistent as a podcaster. It’s about knowing who your listeners are and what they want. The show always talked about having your niche and being focused on that. Those have been some of the things that I've taken away.

What piece of advice can you give to podcasters who are going through challenges in their business?

33:52 Steve

• For me, podcasting from a monetization standpoint looks a lot differently than sponsorships and affiliate marketing. From a business standpoint, your brands must align. Also, make sure that you niche down until it’s kind of uncomfortable, and then align your content around that. Because hopefully, you niche down to a point where you’re comfortable and would have tons of episodes based on your knowledge. And then you can stretch that knowledge down to five or six different episodes as well.

For people interested in your coaching and leadership, where can they find you, and what is the main thing you promise to deliver to them?

38:28 Steve

• The biggest thing is about saving time as a leader. The end goal is for leaders to be able to figure out how to get things done quickly. The only way to get them done quickly is to know first a little more about themselves, who they are, and how they lead. That catapults them then to everything else.

• Go to worthyleadershipgroup.com/now. They can find our podcast there and set up a discovery session free of charge. I would love to chat with anybody who wants to talk about leadership.

Important Links:

Worthy Leadership Group

Follow us on Spotify, Itunes, Google Play

Facebook

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Kai’s Facebook

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Pod Kai Media

Show Summary: “Low number of downloads is not a hindrance to make your podcast a success.”

To reach your target conversion rate, focus not only on the number of downloads that your podcast gets. Instead, strategize on the following:

• WAY OF EARNING. Different ways of monetization require different strategies and measures of success. A good comparison is selling services versus running ads and getting sponsors. Having a sponsor requires you to have a certain number of downloads per episode, while selling your services does not. Focus on one uniform strategy first, and see if it works well for you and your podcast.
• GOALS. You need to be clear with your goals, specifically your call to action (CTA). Where would you like to bring your listeners? Giving multiple and confusing CTAs repels your target clients and lowers the chance of them actually taking action and booking a call with you. 

• CONTENT TOPICS. Your way of earning dictates the kinds of topics that you need to discuss in your podcast. If you plan to sell your services, then your content should revolve around the problem that your listeners have. It must highlight the solution that you have for them. Your measure of success will depend on the way of monetization that you choose for your podcast.

Exceptional Highlights:

• If you have a high number of downloads, but don’t have a strategy in place and your funnel is disorganized, then most likely, you will not have a high conversion rate. 
• When you just started podcasting and are still in the exploratory stage, you must have undivided attention. Channel your energy into finding and applying the right strategy.
• Don’t rush things. It’s important that you understand where your results are coming from, and what kind of strategies contribute to your success. To sustain your podcast and your business, repeat and maintain those strategies moving forward.

Show Highlights:

3:50

Where can I learn more about the ways of earning through my podcast?

• You can check out the episodes I created in Season 1 for selling your services, affiliate marketing, sponsorship and ads, and related topics. 

5:30 

What are some of the goals that I can have for my podcast?

• You can: a) create awareness for your brand; b) introduce your services; c) guest on somebody else's show and eventually sell your consultation services; d) create a Patreon membership for your listeners; or e) invite sponsors to your show.

7:00

When is the best time to try a new strategy or process for my podcast?

• You can decide per milestone. After achieving a certain goal, then you can jump to another process or strategy.

8:00

How do I create a clear Call To Action?

• Remove the confusion and strategize your funnel. Ask yourself where you would like to bring them next after having them listen to your podcast. How can they book a discovery call with you?

Important Links

Follow us on Spotify, Itunes, Google Play

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Kai’s Facebook

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Pod Kai Media

Show Summary: “Podcasting is a great way to generate leads because it’s underpriced. It allows you to share your message, your purpose and values, build your network and attract the target audience that you want to be partners with.”

• Brain dumping. You can record and store your knowledge on a platform where other people can benefit from. By ensuring that what you share is valuable, you can basically solve the problems of other people.
• Building a network. When people learn from you, you build trust. When they trust you, they start spreading your word, and your community forms. With the knowledge and experiences you share, you attract the right people to talk to. These people grow your community and become the people you want to serve and be partners with.

• Repurposing contents. With just one episode, you can extract different highlights and key points and recreate them into various types of content, which you can post across social media platforms.

Exceptional Highlights:

• Podcasting is a platform where you can spread your message, not only your will to sell, but also your will to change the world, and express your purpose and your business’ existence.
• Sharing your message in a platform like podcasting filters the people that come into your life and business. You attract the people who think alike, who share the same values and beliefs, and filter out the toxic ones that you don’t want to be part of your community.
• Your podcast is the perfect platform to talk to your ideal clients intimately.

Show Highlights:

0:50

In business, what are the three things you need to focus on?

• You want to focus on leads, sales, and retention.
• You don’t have something to retain if you don’t have people to sell your products to, and you won’t have sales if you don’t have leads.

4:18

What made you start The PodCash Show?

• I wanted to create a room for upcoming experiences and knowledge, while making sure that I don’t forget the things I knew before. And, I wanted to share this platform to the people who could benefit from them.

7:49

What are the things to remember when posting contents?

• Make sure that you are connected with your audience. Your profile and posts are always being shown to the people you frequently engage with.
• If you want your posts to be seen by certain people, you have to engage, connect, and build genuine relationships with them. 

Important Links

Follow us on Spotify, Itunes, Google Play

Facebook

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Instagram

Kai’s Facebook

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Book A Call With Us Now

Pod Kai Media

Show Summary: The PodCash Show is back for another season! Join us as we talk about lead generation strategies and monetization ways to improve your podcast and scale up your business.

Season Two of The PodCash Show goes deeper and explores fresh strategies to help you increase your leads and sales through podcasting.

Listen as Kai tells you about her experiences as a podcaster and a podcast service provider and shares with you everything she’s learned in between, including valuable insights from podcast experts.

Exceptional Highlights:

• Podcasting is a great platform to use when you want to improve and scale up your business.
• There are different ways to monetize a podcast. Generally, they’re categorized into direct and indirect monetization. 

Show Highlights:

1:40

What has happened since the Season 1 Finale? 

• I focused on polishing and creating systems internally for Pod Kai Media. 
• The extended break after Season 1 has allowed me to be more mentally prepared for Season 2 and has given me the extra time to better plan and produce content. 

3:45

What is Pod Kai Media about?

• Pod Kai Media, which was founded almost 2 years ago, is an agency focused on providing podcast services to business owners who wish to generate leads and sales using their podcast as the platform.

4:05

What can we look forward to in Season 2?

• New episodes are released every Tuesday, 9AM EST or 9PM Philippine time.
• We are targeting to invite a guest over every 4th episode of the month. These guests will not only include the experts, but also podcasters who are doing well in their business.

5:15

How do we ask for help in assessing our podcast? How can we talk to Kai?

• You can book a call with us through our website, podkai.com. You may also follow us on all social media platforms for podcasting tips and insights.

Important Links

Follow us on Spotify, Itunes, Google Podcasts

Facebook

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Kai’s Facebook

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Pod Kai Media

"To all our listeners around the globe, thank you so much." 

This is the last episode of The PodCASH Show’s Season 1.

On behalf of the whole team, thank you so much for your support and tuning in to the show every week.

We appreciate all of you! 

We’ll be back after a few weeks with better content that’ll help you take your podcast to the next level.

We’ll do it together. We’ll build your brand through Podcasting and make it a success.

See you in a few weeks! 

Don't forget to download the 5 Actionable Steps To Grow Your Podcast NOW!

Links Mentioned:

The PodCASH Show’s Facebook Page 

Kai Villanueva’s Facebook Profile

Kai Villanueva’s Linkedin Profile

Podkite

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Episode 9 - Selling Products Through Services

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