The PodCASH Show

“We want to maximize our shows as much as we can... But we still want to run the ads or have sponsors who are aligned with our brands...”

We’ve talked about Affiliate Marketing and Podcast Guestings…

Now let’s talk about Sponsorships and Advertising!

Find out how brands decide if they’ll partner with you or run their ads on your podcast.

Here are some of our sneak peeks for today:

• Sponsorships or Advertising? What's the big difference of how brands do business with you and your podcast show.
• The Secret to Winning Podcast Ads? Multiple Downloads. But the Question is: Is it really necessary to strictly have at least 1000 Downloads per episode? What if you’re just an average sized podcast who doesn't have the numbers yet? It’s Possible to Get a Sponsor, Find out inside!

• Rolling the Dice 🎲🎲 : Discover Midroll one of the biggest podcasting network companies who are looking for great podcast shows. Who Knows You Could be The Next One?

Check out the resources I shared from today’s episode:

Podcast Advertising 101: 4 Tips to Get You Started: Link Here

Podcast Advertising Company Midroll, Visit them On This Link

Find out more about our podcasting services, VISIT https://podkai.com/

“There are a lot of people you can bring into your show that do different things other than podcasting for as long as they are aligned with your goals, your purpose and can resonate with your audience...”

In today’s episode, we’ll talk about Guesting and Having Guests.

Now we’ll discuss how finding a guest and being a guest in someone else’s show can take you to the next level and can bring you more sales.

Who says only celebrities can do guestings?

Take a look on today’s show highlights:

• Guesting starts with G which also stands for GROWTH: Discover the 4 points why you need to invite guests into your show. HINT: It’s a WIN-WIN to both you and your guest!

• 3-Point Ticket to Podcasting Hollywood: How to Book Yourself into A Podcast Episode. Funny Thing about this is You can do this Even Without Having a Podcast.

• From Promotion to Action: We will be sharing the secret to building your list, promoting your services, and getting more sales every time you do podcast guestings (It’s more than just CTA)

Find out more about our podcasting services, VISIT https://podkai.com/

“It’s like hitting 2 birds with one stone -- using and [promoting] the products the you faithfully believe in and at the same time earning from it...”

In today’s episode, we’ll talk about Affiliate Marketing Through Podcast.

Learn how to promote the people, the products and the services that you trust and recommend and earn commission out of it.

A Win-Win deal right?

Here are some of our sneak peeks for today:

• Discover how this top global influencer and guru earned over $3 Million in affiliate revenue and started his own company
• For you & 4 Them: Find out the 4 affiliate products that you can sell or promote in your podcast

• Share the Tools that Worked: Learn how to help your listeners find the best tools you use yourself and become a partner of the brands that you trust

Check out the resources I shared from today’s episode:

Listen to the Smart Passive Income Podcast and the AskPat Podcast for more advice on building an online business that serves others:

https://pages.smartpassiveincome.com/epic-affiliate-marketing/

Use Interserver for your website: use the Discount Code KEENKAI to get discount on your first subscription

Find out more about our podcasting services, VISIT https://podkai.com/

In this episode, I talk about selling services through podcast such as: 

• Consultation services
• Health services
• Financial services
• Management services
• Marketing services

But apart from these, there are also other services you can sell for as long their legal and ethical.

I also discuss the proper timing to offer your services to avoid the salesy approach by finding the right balance and asking yourself questions like

• Do people trust you already?
• Do you have brand advocates or loyal fans ready to vouch for you and your services?

​Grab Your Free ​“Podcast Promotion Workflow” and a Free Consultation Call with ME! ---

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Donations for the victims of typhoon Ulysses

Selling digital or physical products through podcasts has been one of the effective ways to monetize.

Based on research, fifty-four percent of listeners are most likely to buy products they hear from the show.

For starters, building social media presence and authority helps big time to achieve your goal.

• Connecting with the right target market
• Engaging
• Building relationships
• Asking for your family and friends’ support proactively are just some of the ways you can get started.

But if you already have built a strong brand, what should you do next to sell?

Why is it powerful to sell through podcasts? 

Listen to the whole episode to find out. 

Grab Your Free ​“Podcast Promotion Workflow” and a Free Consultation Call with ME! ---

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If you're having trouble promoting your podcast, maybe it's because you haven't identified yet which platforms your target market usually hangs out.

This plays a significant role in making your marketing strategies a success.

If you use Instagram, are you sure that that's the best place to promote if you're selling professional services?

If you use Linkedin, are you sure that people go there to buy online products?

If you don't know the answer yet, well, this show is for YOU!

I said this before, but I'll repeat this - YOUR PODCAST SHOULD BE BACKED BY OTHER PLATFORMS TO MAKE IT A SUCCESS.

Publishing doesn't do all the work. YOU HAVE TO PROMOTE. Where?

• Facebook
• Instagram
• Linkedin
• Email
• Forums

"But how do I identify if it's the right platform for me?" 

Listen to the whole episode, and you'll find out the answer. 

​Grab Your Free ​“Podcast Promotion Workflow” and a Free Consultation Call with ME! ---

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Crafting your offer saves you from being burned out and drained because it helps you shape the clarity that your audience needs to know.

You have to be clear of the message you are conveying through your episodes.

It has to relay what kind of problem you are solving and what kind of solution you have for the:

*INFORMED

*UNINFORMED and the

*MISINFORMED listeners

Addressing the problem, breaking it down into pieces and making it educational and informative advances your business to the next level.

​Grab Your Free ​“Podcast Promotion Workflow” and a Free Consultation Call with ME! ---

Link mentioned:

​Grab Your Free ​“Podcast Promotion Workflow” and a Free Consultation Call with ME! ---

Link mentioned:

Zencastr - Use this tool to record smoothly

Connect with my Voice Over Artist LinkedIn

Crafting your customer avatar is an essential step to monetize your podcast. Speaking your ideal clients’ language, pain points, and motivation levels up your content because they’d feel that you LISTEN CAREFULLY. This is one of the most critical things podcasters miss to do, even my clients.

That’s why in this episode, you’ll hear tips and strategies on how to understand your dream listeners better.

• Identifying their Psychographics Demographics
• Identify your Topic of Influence
• Know what’s your GOAL
• Do social media listening

You want to do all of these to give them CLARITY and CONVENIENCE and convey a clear message about the solution you can provide them.

​Grab Your Free ​“Podcast Promotion Workflow” and a Free Consultation Call with ME! ---

Link mentioned:

Episode 4 Failure To Craft Your Customer Avatar Is A Podcasting Pitfall

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Crafting your customer avatar for business is also essential in Podcasting because Podcasting is a part of your funnel where you create awareness and start to attract the listeners or followers. Doing in-depth research about their pain points, interests, and behavior will give you a comprehensive understanding of content ideas to talk about in your episodes.

Why is it a PITFALL?

• You end up ASSUMING that the podcast topics you have suit them well when, in fact, THEY DON’T
• FAILURE to invite the appropriate GUESTS in your show, making it much more complicated to address the REAL PROBLEM of the listeners
• If you can’t CLARIFY to POTENTIAL GUESTS what type of market you serve, GOALS, and PURPOSE, it causes CONFUSION. They won’t be able to CRAFT & SHARE the MESSAGE that will resonate with your audience.
• People won’t IDENTIFY what your REAL PURPOSE is.
• You won’t be their GO-TO person because your message is all over the place.

LISTEN TO THEM CAREFULLY. Know what your ideal customer wants and needs. It will break the exhausting chain and give you favorable results instead.

​Grab Your Free ​“Podcast Promotion Workflow” and a Free Consultation Call with ME! ---

Links mentioned:

Podcasting Pitfall Post

Zencaster

Episode 3 TOI

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Creating a podcast requires a lot of work from recording, editing, to promoting. That's why knowing your TOI or your Topic Of Influence is one of the essential steps. It helps you:

• Be more spontaneous & confident in talking to your audience
• It allows you to enjoy what you do even if it's a lot of work
• It allows your listeners to feel your passion through your message

Assessing which podcast category, industry, or niche you belong to helps you save time, energy, and effort.

​Grab Your Free ​“Podcast Promotion Workflow” and a Free Consultation Call with ME! ---

Kai Villanueva

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Links

Kai Villanueva

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Youtube

Connect with my Voice Over Artist LinkedIn