Podcasts SUCK! (a podcast about how to start a podcast)

The Podcast Guest Strategy: Monetizing Your Show Through Guest Relationships


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In episode twelve of Podcasts Suck, Sebastian Rusk discusses the topic of monetizing a podcast. He shares that he frequently gets asked how to make money with a podcast and provides answers to those questions. He highlights the potential for making money through podcasting by interviewing guests who are willing to financially support the podcast. He emphasizes that monetizing guests through interviews is the most effective strategy for generating income and reveals that he actively employs this approach himself.


TIMESTAMPS

[00:02:13] How to Monetize a Podcast.

[00:04:43] Audience of One Concept.

[00:08:02] Reaching Out to Potential Guests.


In this episode, Sebastian Rusk highlights that the most successful method for monetizing a podcast is through collaboration with guests and leveraging their connections and networks. He underscores the effectiveness of this strategy and mentions that it is the primary approach taught at the Podcast Launch Lab. He also explains that by engaging in conversations with guests, podcasters can establish relationships and potentially create business opportunities. This implies that collaborating with guests can lead to fruitful partnerships and financial gains. 


Additionally, Sebastian mentions that future episodes will cover other methods of monetizing a podcast, such as affiliate programs and selling merchandise. However, he emphasizes that collaborating with guests and leveraging their connections currently stands as the most effective approach to monetization.


QUOTES:

  • “The best way to monetize a podcast is with an audience of one.”
  • “If you like money, starting a podcast is going to help that process because you can interview people who will give you money for what you do.”
  • “I think that a lot of people don't consider the amount of time involved in the investment of time.”



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SOCIAL MEDIA LINKS


Instagram: Instagram.com/PodcastsSUCK

Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/


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Podcasts SUCK! (a podcast about how to start a podcast)By Sebastian Rusk

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